Medal
Erino Vs B2BBricks

Looking for a B2BBricks Alternative?
Here’s a Simpler Way to Run Your Real Estate Sales

Most Real Estate teams in India set up a CRM — but execution still happens on calls, WhatsApp, and memory.Erino brings every follow-up, conversation, and deal into one clear system — so nothing slips
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"We had a CRM, but only 3 out of 10 agents actually used it. Everyone else said it was too complicated. With Erino, every agent stays on top of every lead effortlessly, and deals are closing faster than ever."
— Something a real estate sales head said to us. Last week. And the week before. And the week before that.
Missed Call
Follow-ups Falling Through the Cracks
Leads called once, never followed up because the system didn't remind anyone in time
Call male
Calls Happening Outside the System
Agents trained for 2 weeks but still log calls on WhatsApp because it's "easier"
Invisible
No Real Pipeline Visibility
Sales manager has no idea what's stuck in the pipeline until review day. By then it's too late
Call Transfer
Same Lead, Multiple Agents
One lead. Three callbacks from different agents. The prospect gets frustrated and walks away.
Battle
Side-by-Side Comparison

Not features. Outcomes.

Anyone can show you a feature checklist. We're showing you what actually happens to your revenue.
What actually matters
B2BBricks
CRM
Erino ✦
Sales Execution System
Will Agents actually use it from Day 1?
No training sessions. No learning curve. No excuses.
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Needs training & setup
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2-min setup. Jump straight into sales.
Do you know RIGHT NOW if a lead is slipping?
Real-time alerts — not end-of-week discovery.
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Delayed reports
Check Mark
Instant real-time alerts
Zero data leakage — every interaction captured
Data in agent's head vs. data in the system.
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Manual CRM updates
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AI auto-captures every call & note
Goes live in 48 hours with your pipeline
Not months of setup, consultants, and config calls.
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Weeks of setup
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48 hrs to live
AI call recording + sentiment + buyer intent
Know what was said. Know how the student felt. Know what to do next.
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Full AI suite
WhatsApp, calls, email in one inbox
Every conversation in one place. No context switching.
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Partial
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True omnichannel
Manager dashboard — stuck deals, hot leads, overdue tasks
Real pipeline health, not vanity metrics.
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Analytics-heavy, not action-ready
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Action-first view
If they can use WhatsApp, they can use this
Designed like a consumer app. Not enterprise software.
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Steep learning curve noted in reviews
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WhatsApp-simple UX
Pricing transparency
Know exactly what you pay. No surprises.
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Annual plans from ₹18,000/year (1 user)
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From ₹599/user/mo
100% adoption guarantee
We put our commitment in writing. Every team. Every rep.
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Guaranteed
What actually matters
Erino ✦
Sales Execution System
Will counsellors actually use it from Day 1?
No training sessions. No learning curve. No excuses.
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2-min setup
Do you know RIGHT NOW if a lead is slipping?
Real-time alerts — not end-of-week discovery.
Check Mark
Instant alerts
Zero data leakage — every rep interaction captured
Data in rep's head vs. data in the system.
Checkmark
Only platform to solve this
Goes live in 48 hours with your pipeline
Not months of setup, consultants, and config calls.
Checkmark
48 hrs to live
AI call recording + sentiment + buyer intent
Know what was said. Know how the student felt. Know what to do next.
Checkmark
Full AI suite
WhatsApp, calls, email in one inbox
Every conversation in one place. No context switching.
Checkmark
True omnichannel
Manager dashboard — stuck deals, hot leads, overdue tasks
Real pipeline health, not vanity metrics.
Checkmark
Action-first view
If they can use WhatsApp, they can use this
Designed like a consumer app. Not enterprise software.
Checkmark
WhatsApp-simple UX
Pricing transparency
Know exactly what you pay. No surprises.
Checkmark
From ₹599/user/mo
100% adoption guarantee
We put our commitment in writing. Every team. Every rep.
Checkmark
Guaranteed
What actually matters
ExtraaEdge
Admission CRM
Will counsellors actually use it from Day 1?
No training sessions. No learning curve. No excuses.
Cancel
Needs Training
Do you know RIGHT NOW if a lead is slipping?
Real-time alerts — not end-of-week discovery.
Cancel
Delayed reports
Zero data leakage — every rep interaction captured
Data in rep's head vs. data in the system.
Cancel
Goes live in 48 hours with your pipeline
Not months of setup, consultants, and config calls.
Cancel
Weeks of setup
AI call recording + sentiment + buyer intent
Know what was said. Know how the student felt. Know what to do next.
Cancel
WhatsApp, calls, email in one inbox
Every conversation in one place. No context switching.
Cancel
Partial
Manager dashboard — stuck deals, hot leads, overdue tasks
Real pipeline health, not vanity metrics.
Cancel
Analytics-heavy, not action-ready
If they can use WhatsApp, they can use this
Designed like a consumer app. Not enterprise software.
Cancel
Steep learning curve noted in reviews
Pricing transparency
Know exactly what you pay. No surprises.
Cancel
Quote-based, undisclosed
100% adoption guarantee
We put our commitment in writing. Every team. Every rep.
Cancel
Book Free 15min Demo
Start My 14-Day Pilot
No credit card. 20-minute call. See your actual pipeline inside Erino.
Get Cash
5 Real Moments That Decide Revenue

What happens when it counts?

These are not edge cases. They happen every week in every Real Estate office in India.
Moment 01
Follow-ups Falling Through
the Cracks

B2BBricks

Lead sits in the queue. Agent sees it next morning — if they remember to check. By then, 3 competitors already called.

Erino

Lead is auto-assigned, task created for morning follow-up, manager notified if it stays untouched for 90 minutes. Nothing slips.

Moment 02
An agent goes on leave without handing over their pipeline.

B2BBricks

Their leads sit untouched. Nobody knows what stage each deal is at. Warm leads go cold. Some are lost forever.

Erino

Every conversation, note, and call transcript is in the system. Manager reassigns in 2 minutes. The pipeline continues without a pause.

Moment 03
The Sales head is asked: "How many leads are stuck for more than 5 days?"

B2BBricks

Run a report. Wait. Export. Cross-reference. It takes 20 minutes and you're still not sure it's accurate.

Erino

The stuck deals view shows it instantly — with the last touch, the reason, and whose desk it's sitting on. Action in 30 seconds.

Moment 04
An agent finishes a call but doesn't log notes. You find out at month-end review.

B2BBricks

You rely on the agents to update the CRM manually. Most don't. The data is incomplete. Decisions are made on bad data.

Erino

AI records the call, auto-generates a summary, maps objections and buying intent — without the rep lifting a finger. Complete data, always.

Moment 05
You onboard 5 new agents. How long before they're productive?

B2BBricks

Training sessions required. Takes 1–2 weeks before they're comfortable. Some never fully adopt and revert to WhatsApp.

Erino

If they can use WhatsApp, they're live on Erino in 2 minutes. First deal logged on Day 1. No training. No hand-holding.

The Verdict
"Every scenario above is a revenue leak. Erino is the only platform built to plug them all."
Book Free 15min Demo
We'll show you your exact pipeline inside Erino — live.

Not promises. Proof.

These are not edge cases. They happen every week in every real estate office in India.

100%

Team adoption, guaranteed

+27%

More conversions within 2 months

2 mins

To first deal logged. No training needed

Zer0

Lead leakages.
Check Mark
What Erino has that B2BBricks doesn't

Built for execution, not just reporting

B2BBricks tells you what happened. Erino makes sure it happens.
Sparkling
AI Call Intelligence
Every call auto-recorded, transcribed, summarized. Sentiment, buying intent, objections, and agent score — captured without the rep doing anything. Data that was always in their head, now in your system.
Erino Exclusive
Alarm
Real-Time Slippage Alerts
The moment a deal goes overdue or a lead hasn't been touched in X hours, Erino alerts the manager instantly. Not in the weekly report. Right now. So action happens before it costs revenue.
Erino Exclusive
Chat Bubble
WhatsApp-Simple UX
Designed like a consumer app, not enterprise software. If your team can use WhatsApp, they can use Erino at full efficiency from minute one. No certification programme. No training videos. No resistance.
Zero Training
Fire
Hot / Warm / Cold AI Tagging
AI analyses every interaction and tags each deal as Hot, Warm, or Cold based on real buying signals — not manual counsellor judgment. Your team focuses energy where it actually converts.
Erino Exclusive
Envelope
Omnichannel Unified Inbox
WhatsApp, calls, and email in one place. No context switching. No missed threads. Every conversation attached to the right lead, automatically. Your agents live in one screen — not five tabs.
True Omnichannel
To Do
Auto Tasks at Every Stage
When a lead moves stage, Erino automatically creates the next task — no counsellor has to "remember" to follow up. The system keeps everyone accountable, silently, in the background. This is why nothing slips.
Active Pipeline
Small Hearts
Why Teams Make the Switch

The moment they decided enough was enough

01

The adoption problem never got solved
They invested in the CRM. They ran training. They sent reminders. Six months later, 40% of the team was still running their leads on WhatsApp and sticky notes. The system was fancy. The adoption was not.
"We were paying for a system that half our team refused to use. With Erino, they were all in from Day 1 — nobody even asked a question."

02

They found out about leakage at month-end — too late
The reporting was beautiful. The dashboards were rich. But they showed yesterday's problems, not today's. By the time they saw a lead had slipped, the student had already joined a competitor.
"Erino tells me when something is about to go wrong, not after it already has. That's the entire difference."

03

The data in the system was incomplete — because agents didn't update it
Every conversation was in the agent's head. Call notes were half-written at best. When someone left, their entire pipeline context walked out the door with them. Decisions were made on bad data.
"For the first time, I actually trust the data I'm looking at. Because I didn't have to rely on my team to update it — Erino captured it automatically."

04

Setup took forever. Every change needed a support ticket.
Customising the pipeline, changing stages, adding a new field — everything was a ticket, a call, a wait. It took months to feel like the system was theirs. And then they needed to change it again.
"I set up our entire Erino pipeline myself in 40 minutes. Changed three stages the next day — took 2 minutes. No ticket. No call."
A note on fairness
B2BBricks is a well-established platform with 20+ years in real estate CRM, trusted by many professionals across India. This comparison isn’t about dismissing them — it’s about helping you find the platform that solves your real-world challenges. Both platforms are feature-rich, support extensive contacts, and offer every type of integration you might need. Where Erino truly stands out is in driving agent adoption, real-time pipeline visibility, AI-powered call intelligence, and zero lead leakage on the ground — the capabilities purpose-built to maximize execution and revenue.
Data Transfer
Making the Switch

From B2BBricks to Erino in 48 hours

No downtime. No data loss. No "go-live month." We handle everything.

01

Discovery Call
20 mins. We map your pipeline, team size, and current pain.

02

Your Pipeline, Built
We configure Erino with your exact stages, automations, and team.

03

Team Goes Live
Agents log in. First deal logged within 2 minutes. No training needed.

04

You See Results
100% adoption, zero leakage, and revenue intelligence — from Week 1.

Your next 14 days
with ZERO leakage.

Book a free 15-minute demo. We'll show you your exact pipeline, your team's blind spots, and what ₹2–3L of monthly leakage looks like in real time.
Book Free 15 min Demo
No commitment. No setup required for the demo.
Communication
Customer Stories

Nothing slips. Here’s proof.

 Execution became predictable. That’s what changed.
Two colleagues smiling and looking at a tablet in a bright office space.
“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”
Swapnil M.
Founder, EdTech Company
Two colleagues wearing glasses discussing in front of a glass wall with handwritten code.
“Earlier, I used to personally check follow-up sheets every night.
Now I don’t have to chase the team. The system does it. Nothing slips anymore.”
Victor S.
Founder, Real Estate Sales Team
Portrait of a young man with short brown hair and beard, wearing a light blue shirt over a white t-shirt, against a plain light background.
Pavithra R.
Marketing Head
“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
Young man with short light brown hair wearing a light pink shirt, looking directly at the camera against a white background.
Pravin S.
Sales Head
“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”
Portrait of a young man with short brown hair and beard, wearing a light blue shirt over a white t-shirt, against a plain light background.
Aman K.
Founder
“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Portrait of a young man with short brown hair and beard, wearing a light blue shirt over a white t-shirt, against a plain light background.
Manish G.
Founder
“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”
Portrait of a young man with short brown hair and beard, wearing a light blue shirt over a white t-shirt, against a plain light background.
Pavithra R.
Marketing Head
“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
Young man with short light brown hair wearing a light pink shirt, looking directly at the camera against a white background.
Pravin S.
Sales Head
“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”
Portrait of a young man with short brown hair and beard, wearing a light blue shirt over a white t-shirt, against a plain light background.
Aman K.
Founder
“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Portrait of a young man with short brown hair and beard, wearing a light blue shirt over a white t-shirt, against a plain light background.
Manish G.
Founder
“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”
Help
FAQs

Frequently Asked Questions

If you’re evaluating systems seriously, these usually come up.
Can we run Erino alongside B2BBricks during a trial?
Yes, and we recommend it. Run Erino on 1-2 branches for 14 days. Compare Agents adoption, lead response times, and pipeline visibility side by side. The data will make the decision for you.
How long does it take to migrate our data from B2BBricks?
We handle the full migration as part of the onboarding. Typically 24-48 hours. Your pipeline history, lead data, and stage information comes across. Your team starts on Erino with full context from Day 1.
What if our Agents resist changing tools?
This is the most common concern — and it's precisely why Erino was designed the way it is. If they can use WhatsApp, they can use Erino. In our experience, resistance disappears within 24 hours because the tool doesn't feel like a burden. It feels like WhatsApp. We also back this with a 100% adoption guarantee.
Is Erino only for Real Estate, or does it work for other industries?
Erino is built for any high-velocity B2C sales team — EdTech admissions, real estate, and B2B teams with fast-moving pipelines. The core problem we solve (reps adoption, lead leakage, real-time visibility) is universal across industries with large ground-level sales teams.
What does Erino cost vs B2BBricks ?
Erino starts at ₹599/user/month on an annual plan (₹7,99/month on monthly). B2BBricks plans start at ₹18,000/year for a single user. Our setup fee is ₹10,000 one-time, which includes full pipeline configuration, automation setup, and our 100% adoption guarantee. Most teams find Erino is more affordable and delivers more measurable ROI within 60 days.
Does Erino integrate with our existing lead sources?
Yes. Erino integrates with major lead sources including Facebook Lead Ads, Google Ads, IndiaMART, 99acres, MagicBricks, your website forms, and more. Every lead that comes in from any source lands directly in your Erino pipeline — automatically assigned, no manual entry.
Multiple Stars
Nothing Slips

Erino - India's leading sales execution platform where nothing slips.

Erino ensures every lead is acted on and every deal moves forward.
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The sales execution system for growing teams that want speed, clarity, predictable revenue, and zero lead leakage.
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