Your counsellors work hard. Your leads don't have to slip.

Erino is the sales execution system for admissions teams. Every lead gets a follow-up. Every deal moves. Nothing slips — guaranteed.

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100%

Team Adoption

32%

More Conversions in 2 Months

ZerO

Lead Leakages

48 hrs

To Go Live

The Real Problem

Your CRM records what happened.
It doesn't make it happen.

You have a team, a process, and a CRM. Leads are still slipping. Here's exactly where the leakage is — right now, in your pipeline.

The 11pm lead nobody called

A lead submits at night. No alert, no auto-assign, no task. By 9am your competitor has already had the conversation.

Cost: 1 admission gone

Follow-up promised, never tracked

Counsellor says "I'll call Thursday." Thursday comes. 14 other leads happened. The prospect moved on — and you found out at month-end.

Cost: Invisible until too late

Manager blind until month-end

Your dashboard shows what happened — not what's about to go wrong. By the time you pull the report, 40% of slipped deals are already cold.

Cost: ₹2–5L per month

WhatsApp as the real CRM

Counsellors respond on WhatsApp, call from personal numbers, update notes nowhere. Leads are invisible in your system.

Cost: Zero visibility

Branch managers flying blind

5 branches, each thinks they're fine. You see the aggregated number at month-end and it's 30% off target. Nobody caught it mid-month.

Cost: 30-day reaction lag

Call quality with zero visibility

Some counsellors convert. Most don't. You have no way to know what's being said, what objections keep coming up, or who needs coaching.

Cost: Training that never sticks

A 20-counsellor team handling 200 leads/month with a 10% slip rate loses roughly 20 admissions. At ₹15,000 average fee — that's ₹3 lakhs walking out the door every single month. Add it up across your branches.

₹ 3,00,000+

avg. monthly leakage / 20-person team

See your leakage Live

How Erino Works

Five mechanisms that make
slippage structurally impossible.

Not features. Mechanisms. Each one removes a specific type of leakage from your admissions pipeline.

Auto-task at every stage transition

The moment a lead moves to a new stage — counsellor assigned, follow-up scheduled, deadline set. No dependency on memory. No dependency on what the counsellor remembers to do. It just happens.

Auto-Tasks

Stuck deal flag — before it's too late

Any lead that hasn't moved in 48 hours gets flagged automatically. Manager sees it instantly. Counsellor gets a nudge. The deal gets rescued before it goes cold — not after month-end review.

Live Visibility

WhatsApp, calls, email — unified

Every conversation your counsellor has — regardless of channel — is captured in the lead's timeline. WhatsApp replies logged. Calls recorded. No lead falls into the gap between platforms.

Omnichannel Inbox

Manager view showing what's about to fail

Live dashboard with overdue leads, stuck deals, counsellor performance, and branch-level comparisons. See problems in real time — not in next week's review meeting.

Manager Dashboard

AI that turns every call into coaching data

Auto-recording, transcription, sentiment scoring, buying intent, objection mapping. Know which counsellors need coaching. Know what's killing conversions. Act on data, not instinct.

AI Call Intelligence

Admissions Pipeline

Your exact admissions flow — with execution enforced at every step.

This is what a typical EdTech admissions pipeline looks like in Erino. Every stage auto-creates the next task. Nothing is left to memory.

New Enquiry

Auto-assign

Counsellor assigned instantly

Attempted Contact

Follow-up-task

Call attempt logged

Connected

Demo task

Call recorded + scored

Demo Done

Proposal task

Intent captured by AI

Negotiation

48hr flag

Objections mapped

Enrolled ✓

Nothing slipped

Revenue captured

Every ⚡ Auto label means Erino creates the next task automatically — no counsellor input needed. If any stage sits more than desired time without movement, the manager is alerted in real time.

Erino- letter 'e' inside a rounded square on a purple background.

How We're Different

Not another CRM.
An execution layer.

Your CRM records what happened. Erino makes sure it actually happens.

Zoho / HubSpot

Generic CRMs built for data management

Takes months to set up with paid consultants

Ground teams avoid using it — revert to WhatsApp

Records what happened, doesn't ensure it happens

Generic workflows that don't match your process

No real-time stuck deal visibility for managers

Purpose-built sales execution system

Live in few days. No consultants. No setup hell.

100% counsellor adoption — feels like WhatsApp

Execution enforced by default — nothing slips

Configured to your exact pipeline and stages

Stuck deals flagged in real time, not month-end

Odoo / Meritto

ERP or enrollment OS — not built for execution

Odoo manages your business — not your sales team

Complex for ground teams — needs constant consultants

Meritto is powerful for managers — counsellors skip it

Sends reminders. Doesn't make slippage visible.

No AI call insights or agent scoring

Customer Stories

Nothing slips. Here’s proof.

Execution became predictable. That’s what changed.

“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”

Swapnil M.

Founder, EdTech Company

“Earlier, I used to personally check follow-up sheets every night.
Now I don’t have to chase the team. The system does it. Nothing slips anymore.”

Victor D.

Founder, Real Estate Sales Team

“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”

Victor D'Souza

Founder

“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”

Shivani S.

Marketing Head

“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”

Shekhar

Sales Head

“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”

Gaurav S.

Founder

“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”

Sagar S.

Founder

“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”

Chetan D.

Co-Founder

“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”

Ronit S.

Founder

“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”

Sandeep Y.

Head of Sales

“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”

Pavithra R.

Marketing Head

“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”

Pravin S.

Sales Head

“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”

Aman K.

Founder

“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”

Manish G.

Founder

“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”

Pavithra R.

Marketing Head

“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”

Pravin S.

Sales Head

“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”

Aman K.

Founder

“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”

Manish G.

Founder

Not ready to commit?
Start with a 14-day pilot.

Run Erino on with your team for just ₹8,999/- flat. We configure everything. Your team goes live in 48 hours. We will make sure you see stuck deals and leakage in your first login.

Start My 14-Day Pilot

₹8,999 flat · No per-user charges · No long-term commitment

White-glove setup included

Full AI features active

Your pipeline, your stages

Live in 48 hours

FAQs

Frequently Asked Questions

If you’re evaluating systems seriously, these usually come up.

What is the best CRM for EdTech and admissions teams in India?

For EdTech companies, coaching institutes, and education businesses, the right CRM should do more than store enquiries. Erino is a Sales Execution CRM built for Indian EdTech and admissions teams, helping teams capture leads, assign ownership, automate follow-ups, track counselling stages, and give managers real-time visibility into the admissions pipeline.

How can an EdTech CRM help manage student leads and admissions?

An EdTech CRM helps admissions teams manage the complete journey from enquiry to enrolment. Erino captures leads from sources such as Meta and Google Lead Ads, websites, portals, calls, and other channels, automatically assigns them to counsellors, creates the next follow-up task at every stage, and flags stuck or overdue leads so opportunities don't quietly disappear.

Can Erino automate follow-ups for EdTech counsellors?

Yes. Erino automatically creates the next action when a lead moves through the admissions pipeline, so counsellors don't have to rely on memory or spreadsheets to know who needs a call or follow-up. Managers can also set reminders, SLAs, escalations, and rules based on their team's actual admissions process.

How does Erino help EdTech teams prevent lead leakage?

Erino gives every lead a clear owner, next action, stage, and follow-up status. If a lead becomes stuck or an action goes overdue, the system flags it for attention. Managers can see the pipeline in real time instead of manually checking spreadsheets, WhatsApp conversations, or individual counsellor updates.

Can Erino be customised for different EdTech admissions processes?

Yes. Erino can be configured around the way your admissions team actually works—including custom fields, forms, pipelines, stages, lead statuses, lost reasons, automations, SLAs, roles, dashboards, and KPIs. Sales and operations teams can make many changes from settings without waiting for a technical team or raising tickets.

How quickly can an EdTech company implement Erino CRM?

Erino can be live in as little as 48 hours, depending on the complexity of the setup. The Erino team handles configuration and onboarding, including your admissions pipeline, workflows, automations, and required integrations. Teams also get ongoing support and a dedicated account manager rather than being left to figure out the CRM themselves.

Your counsellors work hard. Your leads don't have to slip.

100%

32%

ZerO

48 hrs

Your CRM records what happened. It doesn't make it happen.

Five mechanisms that makeslippage structurally impossible.

Your exact admissions flow — with execution enforced at every step.

Not another CRM.An execution layer.

Nothing slips. Here’s proof.

Not ready to commit?Start with a 14-day pilot.

Frequently Asked Questions

Erino - India's leading sales execution platform where nothing slips.

Your CRM records what happened.
It doesn't make it happen.

Five mechanisms that make
slippage structurally impossible.

Not another CRM.
An execution layer.

Not ready to commit?
Start with a 14-day pilot.