How Arivihan turned high-volume counselling calls into a sales process managers could actually see
Arivihan was already reaching a large base of students and parents across Boards and NEET. As the counselling team grew, the challenge became tracking every conversation, following up with interested students, and giving managers visibility across hundreds of calls.
Sandeep YadavHead of Sales, Arivihan
Arivihan
Education · EdTech, Online Learning Platform
Dhee Coding Lab
Education · EdTech, Coding & Skills Training
Every counselling call had the information needed to close — but it wasn’t reaching the next action. Counsellors were capturing board, class, NEET goals, language preference, objections and course fit across hundreds of conversations. But after the call, that context often stayed with the counsellor instead of becoming a clear follow-up signal for the team. Managers could see calls and activity, but not student intent, objections or follow-up readiness at scale. The gap wasn’t more enquiries. It was turning every counselling conversation into the next best action.
100
%
Calls captured
<
2
min
Lead response time
3
x
Faster Intervention
22
%
More conversion
Growth Wasn't the Problem. Keeping Up With It Was.
More students meant more conversations. The sales operation had to keep up. As Arivihan expanded across Boards and competitive exams, enquiry and counselling volumes grew rapidly. More counsellors were handling more conversations, each with different student needs, objections and buying timelines. The challenge was scaling this operation without losing the context of individual conversations, missing important follow-ups, or leaving managers dependent on call counts to understand what was really happening across the team.
- More enquiries entering the counselling team Growing enquiry volume meant more opportunities to manage without losing track of individual students.
- More calls, harder to judge what moved the student Call counts showed activity, but not intent, objections, interest or hesitation.
- Follow-ups became critical to enrolment Students often needed time, parent discussions or answers before enrolling — making the next action just as important as the first call.
- Managers needed more than conversion numbers They needed visibility into real conversations to understand what was working, spot patterns and coach counsellors better.
“As Arivihan grew, our counselling team became a much bigger part of the business. We had more students coming in, more conversations happening every day, and more counsellors handling them. At that point, we realised that scaling the team wasn't enough — we also needed a better way to understand what was happening across that entire operation.”
The Breaking Point
The more Arivihan grew, the harder it became to know what was happening inside each conversation. Counsellors were speaking to students and parents across hundreds of calls, each with different goals, objections and decision timelines. But the important context was often buried inside those conversations. A call could happen without the next action being clear, a promising student could wait too long for a follow-up, and managers had limited visibility into why conversations were moving forward or stalling. Call volumes showed activity — they didn’t show student intent or counselling quality. Arivihan needed to bring those signals out of every conversation and turn them into execution the team could actually act on.
Choosing Erino
Arivihan didn’t need another place to log calls. It needed the calls to actually drive what happened next. Erino connected every counselling conversation to the student’s intent, follow-up and outcome — giving counsellors less to update and managers far more to act on.
- 01 — Every conversation captured
Calls became a structured source of student intent, objections, interest and course fit — instead of valuable context staying buried in recordings. - 02 — Follow-ups became automatic
Important next actions were surfaced from conversations, so interested students didn’t depend on counsellors remembering who needed a call, when, and why. - 03 — Managers saw what calls couldn’t
Managers could see the signals behind conversations — who was interested, what was holding students back, and where opportunities were getting stuck. - 04 — Coaching became conversation-led
Instead of relying only on conversion numbers, managers could use actual counselling conversations to identify objection patterns, learn from stronger counsellors and improve the team’s approach.
The change wasn’t about adding another layer to the counselling process. It was about making the conversations Arivihan was already having work harder — capturing what students said, surfacing what needed to happen next, and giving managers the visibility to improve every conversation after it.
“For us, the important thing wasn't just knowing whether a counsellor had called a student. A lot of the real sales process happens during that conversation — the student's intent, the questions they ask, the objections they have and what the counsellor does with that information. We wanted visibility into that, and that's where Erino stood out.”
Getting Live
Erino plugged into Arivihan’s existing counselling process — and closed the gaps that were getting harder to manage at scale. The team didn’t have to change how counsellors spoke to students. Erino brought the conversations, follow-ups and student signals into one operating layer, so the process could keep moving even as volumes grew.
- 01 — Enquiries connected to the right counsellor
New student enquiries moved into the counselling workflow with ownership clear from the start, so opportunities didn’t sit waiting for someone to pick them up. - 02 — Conversations connected to the student journey
Calls were tied back to the student’s context, bringing details like board, class, preparation goals, course interest and objections into the follow-up process. - 03 — Important gaps surfaced automatically
Missed follow-ups, stalled conversations and students showing strong interest but needing another touchpoint became visible instead of relying on individual counsellors to remember them. - 04 — Less manual tracking for counsellors
Counsellors could stay focused on speaking to students while Erino handled the tracking around conversations, next actions and follow-ups. - 05 — Managers got a live view of execution
Managers could see where conversations stood across the team, which students needed attention and where counselling conversations were getting stuck — without chasing updates manually.
The result wasn’t simply getting Erino live. It was making Arivihan’s counselling process repeatable. What was earlier dependent on individual counsellors and managers was brought into one consistent workflow — with ownership, follow-ups, conversation context and visibility built into the process. The team could now scale the same way of working as counselling volumes grew, without losing track of what was happening with each student.
Because at Erino, our success has always been tied to our customers’. If they’re growing, we know we’re doing our job right.
Because at Erino, our success has always been tied to our customers’. If they’re growing, we know we’re doing our job right.
“We didn't want to introduce another system that counsellors had to constantly update while they were trying to speak to students. The implementation had to fit into their existing workflow. Erino helped us bring the calling, follow-ups and manager visibility together without making the process heavier for the team.”
Execution in Motion
Every counselling conversation now has a clearer path forward. Erino connects Arivihan’s calls, student intent, follow-ups and manager actions — helping the team execute consistently as conversation volumes grow.
- A counsellor knows what needs attention when they open Erino.
Their enquiries, pending follow-ups, and next actions are already laid out — so they can start the day knowing exactly where to focus. - Every conversation moves in the right direction.
Calls don’t end as isolated interactions. Student intent and conversation context feed directly into the next follow-up or action. - Managers intervene at the right time.
Managers can spot stalled conversations, understand what is holding students back and step in while there is still an opportunity to influence the outcome.
Arivihan moves from tracking counselling activity to actively managing counselling execution. Every conversation has context, every follow-up has an owner, and managers have visibility into where intervention is needed. The team scales its counselling process without adding another layer of manual work.
The Results
Arivihan now has a counselling operation that doesn’t lose momentum between conversations. Erino connects every call, student signal and follow-up into one execution layer — giving counsellors a clearer next action and managers a real view of what is happening across the team.
- 100% of calls captured and analysed — Managers can see the intent, objections and signals inside counselling conversations.
- <2 min New-lead response time — new enquiries reach the right counsellor while the opportunity is still fresh.
- 3X faster manager intervention — Stalled conversations and missed actions become visible before the opportunity goes cold.
- 22% improvement in enrolment conversion— More of the conversations happening every day move students closer to enrolment.
The growth is visible in the numbers. The change is visible in the way the team works.
“The biggest change for us is the visibility. Earlier, a lot of our understanding came from individual updates and numbers. Today, we can look at the conversations behind those numbers, understand where students are getting stuck and see where the team needs support. That gives us a much better handle on the sales operation as we scale.”
More leads, more people, more locations — growth changes the way a sales team has to work. The challenge is keeping everything moving without relying on memory, manual tracking or constant follow-ups. Erino helps your team stay on top of every lead, every next step and every opportunity — so as you grow, Nothing Slips.
