No More “I Thought Someone Was Handling It”
Every lead has a clear owner — and it’s visible to everyone.
Every lead has one clear owner.
No silent handoffs.
No overlap between reps.
Accountability is visible without confrontation.
For India’s Real Estate Teams
Erino for Real Estate: Sales Execution CRM for Real Estate Sales Teams.
Erino is a Sales Execution CRM for real estate sales teams. Helping them manage enquiries, ownership, follow-ups, site visits, negotiations and bookings in one execution system. Every enquiry gets an owner. Every opportunity has a next action. Every stalled deal gets surfaced — so sales executives can focus on selling, sales heads can see where opportunities are slipping, and fewer leads fall through the cracks. — nothing slips.
100%
Team Adoption
+27%
More Conversions in 2 Months
Zer0
Lead Leakages
48hrs
To Go Live
How Erino Is Different
How Erino Helps Real Estate Sales Teams Run Their Sales Better.
From the first enquiry to the final booking, Erino keeps ownership, next actions, buyer context and team visibility connected
— so opportunities keep moving instead of getting lost between stages.
— so opportunities keep moving instead of getting lost between stages.
For Sales Executives: Less to Remember. More Time to Sell.
Leads arrive already assigned, the next action is ready after every call or site visit, and the buyer’s calls, WhatsApp activity and notes stay together. With Erino’s mobile app, sales executives can access leads, update activities and manage follow-ups while they’re on the move — without waiting to get back to their desk.
For Sales Heads: Visibility Without Chasing updates
With Erino, see which leads are moving, which site visits have no follow-up, which sales executives need attention and where opportunities are getting stuck — without asking for updates or waiting for the Monday review. Get a live view of what's happening across the team and where action is needed.
For Founders: Know Where Bookings Are Slipping
See where leads are getting stuck, where site visits aren't converting and where follow-ups are being missed without getting pulled into every deal. Erino gives leadership a clear view of sales execution, so you can intervene where it matters.
For Your Sales Process: Every Stage Keeps Moving
From enquiry and first contact to site visit, negotiation and booking, Erino keeps ownership and the next action clear at every stage. Sales executives can update site visits, activities and deal stages from the mobile app — so the pipeline stays current and opportunities keep moving.
Our AI-Powered Execution
Your manager can't listen to
every call. Erino can.
Erino's AI features sit on top of the execution system — giving you insight that no spreadsheet or manual review can match.
Call Recording & Transcripts
Every call is recorded and transcribed automatically. No manual notes. No guesswork about what was said.
Automatic
Sentiment Capturing
Erino reads the emotional tone of every call. Know if a prospect was excited, hesitant, or frustrated — without listening yourself.
Real-time
Buying Intent Detection
Hot, Warm, Cold — Erino scores every deal based on signals in the conversation, not the rep's gut feeling.
Ai-scored
Closing Probability
Each deal gets a closing probability score. Managers know exactly where to focus attention to maximise conversions.
Per deal
Objections Mapping
What are prospects pushing back on most? Erino surfaces the most common objections across all calls so you can coach proactively.
Aggregated
Agent Score
Every rep gets a quality score based on their calls. No more subjective reviews — objective data on who is performing and why.
Auto-graded
Move Fast Without Losing Control
Leads are routed, assigned, and followed up instantly — with rules that keep your process in control.
Auto lead distribution based on rules.
Instant assignment to the right rep.
SLA-based reminders to protect speed.
Designed for teams handling high volume of leads per day.
Fits Into What You Already Use
Connect your existing tools and start executing — without changing how your team already works.
WhatsApp & telephony integration.
Facebook & Google Lead Ads sync.
Razorpay tracking.
Webhooks & API access.
Google Sheets import/export.
100+ In-build integration to support your current execution.
Built Around How You Sell
Design Erino Around Your Business.
Your real estate sales process isn't the same as everyone else's. Your dedicated account manager configures Erino around your actual process — from pipelines and automations to SLAs, ownership rules and team visibility.
Your Pipeline, Configured
We map your actual sales process into Erino — with the right stages, custom fields, activities and workflows for how your team operates.
Your Automations, Set Up
Lead assignment, follow-up tasks, stage-based actions and escalation rules are configured around your process, so the right things happen automatically at every step.
Your SLAs,
Enforced
Enforced
Define how quickly enquiries need action and where delays need attention. Erino is configured with your response-time SLAs, reminders and escalation rules.
Your Teams, Your Visibility
Set up roles, access and visibility around your organisation — so Agents, managers and Owners each get the right view without compromising control.
The Cost of Execution Gaps
You Can Still Lose Your Best Enquiries to poor Execution.
The buyer is interested. The project fits their budget. The site visit happens. But somewhere between enquiry and booking, poor ownership, missed follow-ups, lost context or late visibility can make the opportunity slip.
The enquiry came in. Nobody owned it.
A Meta, Google or property-portal enquiry arrives while the sales team is busy. It sits unassigned or gets picked up informally. By the time someone calls, the buyer has already spoken to another project.
Cost: Your best ad-spend leads go to competitors.
The site visit happened. The follow-up didn't.
A buyer visits the property, discusses pricing and shows genuine interest. The sales executive moves on to the next site visit, but no clear next action gets created.
Cost: A high-intent buyer walks away after you've already done the hard part.
The buyer had to explain everything again.
A lead moves between sales executives or teams. Important context is buried across WhatsApp, call history and personal notes. The next salesperson starts the conversation without knowing what happened before.
Cost: Buyer confidence drops. The booking walks away.
The hot Lead looked like every other lead.
A prospect has discussed budget, preferred configuration and booking timeline, but those signals aren't visible to the manager.
Cost: A warm opportunity turns into lost revenue.
The sales head found the problem too late.
The weekly review finally reveals overdue follow-ups, site visits without next actions and deals that haven't moved.
Cost: Revenue leakage becomes visible after it's already lost.
More leads. Same execution gaps.
Marketing keeps generating enquiries and the pipeline keeps filling. But if the team can't keep up with ownership and follow-through, more volume simply creates more Revenue to leak.
Cost: More ad spend. More site visits. No proportional growth in bookings.
A 12-member real estate sales team handling 350 enquiries a month with an 18% slip rate can leave 63 potential opportunities without proper follow-through. At a 5% enquiry-to-booking conversion rate and ₹1,20,000 average revenue per booking, that's approximately ₹3.8 lakh in potential revenue at risk every month.
How Erino Works
Five mechanisms that close the
gap between enquiry and Enrollment.
Not features — mechanisms. Each one stops a specific type of revenue leakage that costs real estate teams bookings every month.
Auto-assign every inbound lead in under 60 seconds
Portal lead, website enquiry, broker referral, walk-in — the moment it enters Erino, an agent is assigned and a first-contact task is created with a deadline. No lead sits unowned. No lead goes cold while the team debates who should call.
Lead Assignment
Demo Book pipeline with auto-tasks at every step
From first call to site visit scheduled, site visit done, follow-up call, negotiation, and booking — Erino creates the next task automatically at every stage. No agent has to remember. No prospect falls into a gap between steps.
Pipeline Execution
Stuck deal alert — before the prospect goes cold
Stuck deal alert — before the prospect goes coldAny deal that hasn't moved in 48 hours triggers an automatic alert to the manager. The agent gets a nudge. The deal gets rescued while the prospect is still warm — not after they've signed with a competitor down the road.
Real-Time Visibility
WhatsApp, calls, email in one lead timeline
Every message, every call, every note — captured in a single timeline per prospect. When a manager asks "what happened with this lead?" the full story is there in 10 seconds. No more reconstructing conversations from memory or personal phones.
Unified Communications
AI call intelligence — know what's happening on every call
Every call recorded, transcribed, and scored. Buying intent detected. Objections mapped. Agent performance scored. Know which objections your team keeps losing to — and build training around actual data, not assumptions.
AI Call Intelligence
EdTech Admission Pipeline
Your exact sales flow — with execution enforced at every stage.
This is what an admissions pipeline looks like in Erino. Every stage triggers the next action automatically. No step depends on a counsellor's memory.
New Enquiry
Auto-assign
Agent assigned <60 sec
First Contact
Visit task
Call recorded + scored
Site Visit Scheduled
Prep task
Reminder sent to prospect
Site Visit Done
Follow-up task
Intent scored by AI
Negotiation
48hr flag
Objections mapped
Booked ✓
Nothing slipped
Revenue captured
Every ⚡ Auto label means Erino creates the next task without any agent input. If any stage sits more than desired hours without movement, the sales manager is alerted instantly — not at month-end review.
How We're Different
Not another CRM.
An execution layer.
Yourrecord what happened. Erino makes sure it actually happens.
Zoho / HubSpot
Generic CRMs built for data management
Takes months to set up with paid consultants
Ground teams avoid using it — revert to WhatsApp
Records what happened, doesn't ensure it happens
Generic workflows that don't match your process
No real-time stuck deal visibility for managers
Purpose-built sales execution system
Live in few days. No consultants. No setup hell.
100% counsellor adoption — feels like WhatsApp
Execution enforced by default — nothing slips
Configured to your exact pipeline and stages
Stuck deals flagged in real time, not month-end
Odoo / Meritto
ERP or enrollment OS — not built for execution
Odoo manages your business — not your sales team
Complex for ground teams — needs constant consultants
Meritto is powerful for managers — counsellors skip it
Sends reminders. Doesn't make slippage visible.
No AI call insights or agent scoring
Customer Stories
Nothing slips. Here’s proof.
Execution became predictable. That’s what changed.
“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”
Swapnil M.
Founder, EdTech Company
“Earlier, I used to personally check follow-up sheets every night.
Now I don’t have to chase the team. The system does it. Nothing slips anymore.”
Now I don’t have to chase the team. The system does it. Nothing slips anymore.”
Victor S.
Founder, Real Estate Sales Team
Pavithra R.
Marketing Head
“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
Pravin S.
Sales Head
“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”
Aman K.
Founder
“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Manish G.
Founder
“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”
It wasn’t effort — it was coordination.The structure fixed it.”
Pavithra R.
Marketing Head
“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
Pravin S.
Sales Head
“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”
Aman K.
Founder
“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Manish G.
Founder
“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”
It wasn’t effort — it was coordination.The structure fixed it.”
Not ready to commit?
Start with a 14-day pilot.
Run Erino on with your team for just ₹8,999/- flat. We configure everything. Your team goes live in 48 hours. We will make sure you see stuck deals and leakage in your first login.
₹8,999 flat · No per-user charges · No long-term commitment
White-glove setup included
Full AI features active
Your pipeline, your stages
Live in 48 hours
FAQs
Frequently Asked Questions
If you’re evaluating systems seriously, these usually come up.
Is Erino a CRM?
Not in the traditional sense. Erino is a sales execution system. Most CRMs record what happened. Erino ensures it happens — automatic tasks, ownership enforcement, real-time stuck deal flagging. You can run it alongside your existing CRM, or replace one that isn't working.
How is this different from CRMs like Zoho, HubSpot, Salesforce etc..?
Those CRMs are built for sales data management. Erino is built for execution. If your current system depends on people remembering to create tasks and update stages, leakage is inevitable. Erino structures follow-ups by default so nothing depends on memory.
How long does it take to set up?
Days. Not months. No consultants. We configure your exact pipeline stages, automations, and ownership rules. No consultants, no months of implementation. Your team starts seeing stuck deals from the first login.
Will my team actually adopt this?
Yes — because it doesn't feel like a system. If your team can use WhatsApp, they can use Erino. We have 100% adoption across every deployed team. No complex workflows, no multi-screen confusion. We back this with a 100% adoption on every setup.
What kind of sales teams is this built for?
High-velocity, follow-up-heavy teams. EdTech and admissions teams. Real estate. Automotive. B2C & B2B sales teams. If revenue depends on disciplined follow-ups and ownership clarity — Erino fits perfectly.
