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Privacy policy

Last Updated On: 20-Mar-2026

Erino Tech Ventures Pvt. Ltd. (“Erino”, “we”, “us”, or “our”) operates the Erino CRM platform, related applications, APIs, integrations, and website (collectively, the “Services”).

This Privacy Policy explains how we collect, use, process, disclose, retain, and protect personal data in connection with the Services. It also describes your rights and how you may exercise them.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Roles and Scope

Erino acts in different capacities depending on context:

Data Controller for personal data relating to website visitors, account administrators, billing contacts, and integration users.
Data Processor for customer data stored within customer CRM workspaces.

When acting as a processor, we process personal data strictly under our customer’s instructions and in accordance with applicable agreements, including our Data Processing Agreement where applicable.

2. Categories of Personal Data We Collect

Depending on your interaction with Erino, we may collect the following categories of data:

A. Account & Identity Information

Name
Email Address
Phone Number
Company Name
Job Title
Login credentials (passwords are hashed)
Multi-factor authentication data

B. CRM Data (Processed on Customer’s Behalf)

Lead information (name, email, phone, custom form responses)
Notes, activities, call logs, tasks
Sales pipeline information
Files uploaded by users

This data is controlled by our customers.

C. Usage & Technical Data

IP address
Device and browser information
Log data and timestamps
Feature usage data
Error reports

D. Billing & Transaction Data

Billing address
Tax identifiers
Invoice records
Transaction history
Payment metadata (processed through third-party providers)

E. Integration Data

Where customers enable third-party integrations (such as Meta or Google Ads), we may receive authorized data as described below.

F. Advertising & Tracking Data

When you visit our website, we may collect data through cookies, pixels, and similar tracking technologies, including:

Pages visited and actions taken on our website
Device identifiers and browser type
Referring URLs
Interaction data used for advertising attribution and analytics

This data may be used to show you relevant advertisements on Meta platforms (Facebook and Instagram) and to measure the effectiveness of our advertising campaigns.

3. How We Collect Your Data

We collect personal data through the following methods:

Directly from you — when you sign up, fill out a form, book a demo, or contact us
Automatically — through cookies, the Meta Pixel, and similar tracking technologies when you visit our website
From Meta Lead Ads — when you submit a lead form on Facebook or Instagram, we receive your submission via Meta's Lead Ads API
From third-party integrations — when you authorize connections to services like Google Ads or Meta
From our customers — when businesses using Erino import or input contact data into their CRM workspace

4. Cookies and Tracking Technologies

A. Meta Pixel (Facebook Pixel)

We use the Meta Pixel on our website. This allows us to:

Measure the effectiveness of our Facebook and Instagram ad campaigns
Build Custom Audiences and Lookalike Audiences for advertising
Retarget website visitors with relevant ads on Meta platforms
Track conversions from our Meta ads

The Meta Pixel may collect your IP address, browser information, page URL, and actions you take on our website. This data is transmitted to Meta Platforms, Inc. and is subject to Meta's Privacy Policy (https://www.facebook.com/privacy/policy/).
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Opt out of Meta Pixel tracking by visiting your Facebook Ad Preferences at https://www.facebook.com/ads/preferences or the Digital Advertising Alliance opt-out at https://optout.aboutads.info/.

Authenticate the user
Allow selection of Facebook Pages and Lead Forms
Subscribe to leadgen webhooks
Retrieve authorized lead data

We do not use Facebook Login data for advertising, resale, profiling, or unrelated purposes.

B. Other Cookies

We may also use:

Essential cookies — required for the website and platform to function
Analytics cookies — to understand how visitors use our website
Preference cookies — to remember your settings

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.

5. Facebook / Meta Platform Data

Erino integrates with Meta (Facebook) APIs to support Facebook Login and Facebook Lead Ads integrations.

A. Facebook Login

When a user connects their Facebook account to Erino, we may collect:

App-scoped Facebook User ID
Name and email (if permission granted)
Access tokens
List of Facebook Pages accessible to the user

This data is used solely to:

Authenticate the user
Allow selection of Facebook Pages and Lead Forms
Subscribe to leadgen webhooks
Retrieve authorized lead data

We do not use Facebook Login data for advertising, resale, profiling, or unrelated purposes.

B. Facebook Lead Ads (Instant Forms)

When a customer connects a Facebook Page and Lead Form, Erino may receive:

Lead form submission data (e.g., name, email, phone number, custom responses)
Lead ID
Form ID
Page ID
Associated campaign metadata (if available)

This data is used exclusively to:

Create lead records inside the customer’s CRM workspace
Enable follow-up workflows and sales management

Erino does not sell, reshare, or use Facebook Lead Ads data for its own marketing purposes.

C. Webhooks

Erino uses Meta’s leadgen webhook system to receive real-time notifications of new lead submissions. Upon receiving a webhook notification, Erino retrieves the lead details via the authorized API and stores them within the customer’s CRM workspace.If a connection is revoked or disabled, Erino immediately stops processing new webhook events associated with that connection.

D. Data Deletion (Meta Platform)

Users may request deletion of their Facebook-related data:

Via Facebook App Settings (Meta Data Deletion mechanism), or
By contacting support@erino.io

Upon receiving a valid deletion request, Erino will:

Delete Facebook Login identity data (including app-scoped user ID and tokens)
Disable integrations created by that user
Revoke associated access tokens
Stop further processing associated with that identity

Lead records previously created inside a customer’s CRM workspace may be retained as business records of that customer unless deletion is legally required.

Erino processes Facebook Platform Data in accordance with the Meta Platform Terms and Developer Policies.

For more information on requesting deletion of Facebook-related data, please visit: https://erino.io/data-deletion

D. Meta Advertising (Custom Audiences & Remarketing)

We may use data collected on our website — including via the Meta Pixel — to run advertising campaigns on Facebook and Instagram. This may include:

Website Custom Audiences — showing ads to people who have previously visited our website
Lookalike Audiences — reaching new people with similar characteristics to our existing users
Conversion tracking — measuring actions taken after someone sees or clicks our ad

Any data shared with Meta for these purposes is governed by our agreement with Meta and Meta's own privacy policies. We only share data with Meta in a manner consistent with applicable law and user consent where required.

6. Google Ads API Data

Erino integrates with the Google Ads API to help customers capture and manage leads generated through Google Ads Lead Form extensions.

When a customer connects their Google Ads account via OAuth 2.0, Erino may receive:

Lead form submission data
Campaign and form metadata
Attribution-related information

This data is used solely to populate the customer’s CRM workspace and enable internal sales workflows.

Erino complies with the Google API Services User Data Policy, including its Limited Use requirements.

Data obtained via Google APIs is not transferred, sold, or used for unrelated purposes.

OAuth tokens and API credentials are encrypted at rest and may be revoked by the customer at any time.

7. Legal Bases for Processing

Where required by applicable law, we rely on one or more of the following legal bases:

Performance of contract
Legitimate interests
Consent
Legal obligation

When acting as a processor, our customers determine the legal basis for data processed within their CRM workspaces.

8. How We Use Personal Data

We use personal data to:

Provide and maintain the Services
Authenticate users
Process billing and subscriptions
Enable integrations
Provide customer support
Improve system functionality and security
Prevent fraud and abuse
Comply with legal obligations

We do not sell personal data.We may aggregate or anonymize data for analytics or research in a manner that does not identify individuals.

9. Data Sharing

We may share personal data with:

Authorized users within a customer’s organization
Infrastructure and hosting providers
Payment processors
Analytics and monitoring service providers
Legal authorities when required by law

All service providers are contractually obligated to protect personal data.We do not sell or rent personal data.

10. Data Retention

We retain personal data:

For the duration of a customer’s subscription
As required by law
As necessary to enforce agreements or resolve disputes

Upon termination of services, data may be deleted or returned according to contractual terms.Backup data may persist temporarily as part of secure retention cycles.

11. Security Measures

We implement industry-standard safeguards including:

Encryption in transit (TLS)
Encryption at rest
Role-based access controls
Secure token storage
Regular backups
Monitoring and logging
Incident response procedures

No system can guarantee absolute security.

12. Individual Rights

Depending on jurisdiction, individuals may have rights to:

Access their data
Correct inaccuracies
Request deletion
Restrict processing
Data portability
Withdraw consent
Object to certain processing
Lodge complaints with supervisory authorities

Requests may be submitted to support@erino.io.
If you are an end user within a customer organization, please contact your organization’s administrator first.

13. Children

Erino Services are intended for use by businesses and individuals who are 18 years of age or older. We do not knowingly collect personal data from individuals under 18. If you believe a minor has submitted data to us, please contact support@erino.io and we will delete it promptly.

14. International Transfers

Personal data may be processed in jurisdictions outside your country of residence. Where required, we implement appropriate safeguards for international transfers.

15. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated via website notice or email.Continued use of the Services constitutes acceptance of the updated Policy.

16. Contact Information

Erino Tech Ventures Pvt. Ltd.
4th Floor The Hub, Raj Serenity Evolve Workstudio Begur, Hobli Yelenahalli Village Bengaluru Karnataka 560068
Email: support@erino.io

Privacy policy

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