Sales Execution CRM Purpose-Built for Real Estate Teams in India.

For builders, developers, and Channel Partners managing high volume enquiries.
Every lead assigned. Every site visit tracked. Every stuck deal flagged automatically. — nothing slips.

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100%

Team Adoption

+27%

More Conversions in 2 Months

Zer0

Lead Leakages

48hrs

To Go Live

Why Erino Is Different

How Erino turns Enquiries into Bookings.

Not just another real estate CRM. Erino was built to run sales on the ground.

Built Mobile-First for Real Estate Sales

Most CRMs are designed for desktops and back-office teams.
Erino is built for agents on the ground—update visits, log outcomes, and complete follow-ups in real time from the phone.

AI That Understands Buyer Intent

Most CRMs store call data. Erino analyzes every conversation—detecting intent, objections, and readiness—so teams know which deals to push and which to nurture.

A Pipeline That Moves on Its Own

In most CRMs, progress depends on agents remembering the next step.
Erino triggers the next action automatically at every stage—so the pipeline advances without gaps.

Your Leads Stay Yours

Leads often live in personal phones, WhatsApp chats, or scattered systems. Erino keeps every enquiry in one controlled pipeline with clear ownership, access control, and full activity tracking—so nothing is lost, hidden, or taken offline.

If you're evaluating multiple options, see our guide to the best real estate CRM in India →

The Real Problem

You spend lakhs generating leads.
Then lose them to poor Execution.

Real estate CRM software for India has to account for how sales actually works here — portal volume, broker relationships, and multi-agent follow-up gaps. This is where revenue quietly leaks.

Site visit done. Follow-up forgotten.

The prospect visited, showed interest, and said, “I’ll think about it. ”The agent planned to follow up in two days, but the task never made it into a system. Two weeks later, the prospect signed with another developer.

Cost: ₹2–5L commission gone

Portal lead goes cold within the hour

MagicBricks, 99acres, and Housing.com leads have a contact window of under 60 minutes. Without auto-assignment, that window closes before anyone agrees on who should call. The lead goes to a competitor who responded first.

Cost: Your best leads go to competitors

Broker referrals land in WhatsApp and disappear

A channel partner sends a referral. It enters someone's personal phone. No CRM entry. No task. No visibility. The broker follows up with you a week later — and you can't explain what happened. The relationship takes a hit.

Cost: Broker relationships damaged

Re-visit scheduled but not tracked

Agent promises a second site visit for next Saturday. Saturday arrives. The agent has a family event. No backup assigned. The prospect gives up and signs elsewhere on Sunday.

Cost: Warm lead goes cold permanently

Two agents, same lead, zero coordination

In multi-project setups, the same prospect gets called by two agents with conflicting information — or nobody calls, each assuming the other handled it. Either outcome loses the deal.

Cost: Prospect trust destroyed

Sales manager can't see the pipeline clearly

How many serious buyers are in negotiation right now? How many site visits happened this week vs last? How many deals have been silent for 7+ days? Nobody knows until month-end review.

Cost: No ability to intervene early

A 20-agent real estate team doing 60 site visits a month with a 15% slip rate loses 9 potential bookings. At an average ticket of ₹60L per unit — that's ₹18 lakhs in pipeline walking out the door every single month.

₹ 18,00,000+

avg. monthly leakage / 20-person team

See your leakage in a Free demo

How Erino Works

Five mechanisms that close the
gap between enquiry and booking.

Not features — mechanisms. Each one stops a specific type of revenue leakage that costs real estate teams bookings every month.

Auto-assign every inbound lead in under 60 seconds

Portal lead, website enquiry, broker referral, walk-in — the moment it enters Erino, an agent is assigned and a first-contact task is created with a deadline. No lead sits unowned. No lead goes cold while the team debates who should call.

Lead Assignment

Site visit pipeline with auto-tasks at every step

From first call to site visit scheduled, site visit done, follow-up call, negotiation, and booking — Erino creates the next task automatically at every stage. No agent has to remember. No prospect falls into a gap between steps.

Pipeline Execution

Stuck deal alert — before the prospect goes cold

Stuck deal alert — before the prospect goes coldAny deal that hasn't moved in 48 hours triggers an automatic alert to the manager. The agent gets a nudge. The deal gets rescued while the prospect is still warm — not after they've signed with a competitor down the road.

Real-Time Visibility

WhatsApp, calls, email in one lead timeline

Every message, every call, every note — captured in a single timeline per prospect. When a manager asks "what happened with this lead?" the full story is there in 10 seconds. No more reconstructing conversations from memory or personal phones.

Unified Communications

AI call intelligence — know what's happening on every call

Every call recorded, transcribed, and scored. Buying intent detected. Objections mapped. Agent performance scored. Know which objections your team keeps losing to — and build training around actual data, not assumptions.

AI Call Intelligence

Real Estate Pipeline

Your exact sales flow — with execution enforced at every stage.

This is what a real estate sales pipeline looks like in Erino. Every stage triggers the next action automatically.
No step depends on an agent's memory.

New Enquiry

Auto-assign

Agent assigned <60 sec

First Contact

Visit task

Call recorded + scored

Site Visit Scheduled

Prep task

Reminder sent to prospect

Site Visit Done

Follow-up task

Intent scored by AI

Negotiation

48hr flag

Objections mapped

Booking Done ✓

Nothing slipped

Commission secured

Every ⚡ Auto label means Erino creates the next task without any agent input. If any stage sits more than desired hours without movement, the sales manager is alerted instantly — not at month-end review.

Erino- letter 'e' inside a rounded square on a purple background.

How We're Different

Not another CRM.
An execution layer.

Yourrecord what happened. Erino makes sure it actually happens.

Zoho / HubSpot

Generic CRMs built for data management

Takes months to set up with paid consultants

Ground teams avoid using it — revert to WhatsApp

Records what happened, doesn't ensure it happens

Generic workflows that don't match your process

No real-time stuck deal visibility for managers

Purpose-built sales execution system

Live in few days. No consultants. No setup hell.

100% counsellor adoption — feels like WhatsApp

Execution enforced by default — nothing slips

Configured to your exact pipeline and stages

Stuck deals flagged in real time, not month-end

Odoo / Meritto

ERP or enrollment OS — not built for execution

Odoo manages your business — not your sales team

Complex for ground teams — needs constant consultants

Meritto is powerful for managers — counsellors skip it

Sends reminders. Doesn't make slippage visible.

No AI call insights or agent scoring

Customer Stories

Nothing slips. Here’s proof.

Execution became predictable. That’s what changed.

“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”

Swapnil M.

Founder, EdTech Company

“Earlier, I used to personally check follow-up sheets every night.
Now I don’t have to chase the team. The system does it. Nothing slips anymore.”

Victor S.

Founder, Real Estate Sales Team

Pavithra R.

Marketing Head

“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”

Pravin S.

Sales Head

“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”

Aman K.

Founder

“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”

Manish G.

Founder

“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”

Pavithra R.

Marketing Head

“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”

Pravin S.

Sales Head

“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”

Aman K.

Founder

“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”

Manish G.

Founder

“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”

Not ready to commit?
Start with a 14-day pilot.

Run Erino on with your team for just ₹5,999/- flat. We configure everything. Your team goes live in 48 hours. We will make sure you see stuck deals and leakage in your first login.

Start My 14-Day Pilot

₹5,999 flat · No per-user charges · No long-term commitment

White-glove setup included

Full AI features active

Your pipeline, your stages

Live in 48 hours

FAQs

Frequently Asked Questions

If you’re evaluating systems seriously, these usually come up.

Is Erino a CRM?

Not in the traditional sense. Erino is a sales execution system. Most CRMs record what happened. Erino ensures it happens — automatic tasks, ownership enforcement, real-time stuck deal flagging. You can run it alongside your existing CRM, or replace one that isn't working.

How is this different from CRMs like Zoho, HubSpot, Salesforce etc..?

Those CRMs are built for sales data management. Erino is built for execution. If your current system depends on people remembering to create tasks and update stages, leakage is inevitable. Erino structures follow-ups by default so nothing depends on memory.

How long does it take to set up?

Days. Not months. No consultants. We configure your exact pipeline stages, automations, and ownership rules. No consultants, no months of implementation. Your team starts seeing stuck deals from the first login.

Will my team actually adopt this?

Yes — because it doesn't feel like a system. If your team can use WhatsApp, they can use Erino. We have 100% adoption across every deployed team. No complex workflows, no multi-screen confusion. We back this with a 100% adoption on every setup.

What kind of sales teams is this built for?

High-velocity, follow-up-heavy teams. EdTech and admissions teams. Real estate. Automotive. B2C & B2B sales teams. If revenue depends on disciplined follow-ups and ownership clarity — Erino fits perfectly.

Sales Execution CRM Purpose-Built for Real Estate Teams in India.

100%

+27%

Zer0

48hrs

How Erino turns Enquiries into Bookings.

You spend lakhs generating leads.Then lose them to poor Execution.

Five mechanisms that close thegap between enquiry and booking.

Your exact sales flow — with execution enforced at every stage.

Not another CRM.An execution layer.

Nothing slips. Here’s proof.

Not ready to commit?Start with a 14-day pilot.

Frequently Asked Questions

Erino - India's leading sales execution platform where nothing slips.

You spend lakhs generating leads.
Then lose them to poor Execution.

Five mechanisms that close the
gap between enquiry and booking.

Not another CRM.
An execution layer.

Not ready to commit?
Start with a 14-day pilot.