No More “I Thought Someone Was Handling It”
Every lead has a clear owner — and it’s visible to everyone.
Every lead has one clear owner.
No silent handoffs.
No overlap between reps.
Accountability is visible without confrontation.
For India’s growing sales Teams
Erino for SMB: Sales Execution CRM for Small & Medium Businesses.
Erino is a Sales Execution CRM for small and medium businesses with 10–50 member sales teams. Every enquiry gets an owner. Every conversation has a next step. Every stalled opportunity gets surfaced — so reps follow up on time, sales heads know where opportunities are slipping, and founders don't have to chase the pipeline every day. — nothing slips.
100%
Team Adoption
+27%
More Conversions in 2 Months
Zer0
Lead Leakages
48hrs
To Go Live
How Erino Is Different
Erino is Built Around How SMBs Actually Sell.
Most SMBs outgrow spreadsheets before they're ready for an enterprise CRM.
Erino gives growing sales teams the structure they need — without months of setup, dedicated admins or rigid workflows.
Erino gives growing sales teams the structure they need — without months of setup, dedicated admins or rigid workflows.
For Growing Teams: No Enterprise CRM Headaches
Get lead ownership, automations, SLAs and live pipeline visibility without spending months configuring an enterprise CRM or hiring consultants to make it usable.
For Teams That Have Outgrown Spreadsheets
When WhatsApp, Sheets and shared inboxes stop keeping up, Erino brings every lead, follow-up and conversation into one system — without slowing the team down.
For Businesses That Need Flexibility
Your dedicated account manager configures Erino around your sales process, stages and rules — so you don't have to rebuild your business around someone else's CRM.
For Teams Without a Sales Ops Function
You don't need a CRM admin to keep the system running. Erino keeps ownership, follow-ups and pipeline discipline working automatically, so your team can focus on selling.
Our AI-Powered Execution
Your manager can't listen to
every call. Erino can.
Erino's AI features sit on top of the execution system — giving you insight that no spreadsheet or manual review can match.
Call Recording & Transcripts
Every call is recorded and transcribed automatically. No manual notes. No guesswork about what was said.
Automatic
Sentiment Capturing
Erino reads the emotional tone of every call. Know if a prospect was excited, hesitant, or frustrated — without listening yourself.
Real-time
Buying Intent Detection
Hot, Warm, Cold — Erino scores every deal based on signals in the conversation, not the rep's gut feeling.
Ai-scored
Closing Probability
Each deal gets a closing probability score. Managers know exactly where to focus attention to maximise conversions.
Per deal
Objections Mapping
What are prospects pushing back on most? Erino surfaces the most common objections across all calls so you can coach proactively.
Aggregated
Agent Score
Every rep gets a quality score based on their calls. No more subjective reviews — objective data on who is performing and why.
Auto-graded
Move Fast Without Losing Control
Leads are routed, assigned, and followed up instantly — with rules that keep your process in control.
Auto lead distribution based on rules.
Instant assignment to the right rep.
SLA-based reminders to protect speed.
Designed for teams handling high volume of leads per day.
Fits Into What You Already Use
Connect your existing tools and start executing — without changing how your team already works.
WhatsApp & telephony integration.
Facebook & Google Lead Ads sync.
Razorpay tracking.
Webhooks & API access.
Google Sheets import/export.
100+ In-build integration to support your current execution.
Built Around How You Sell
Design Erino Around Your Business.
Your sales process doesn't need to change just because you adopted a CRM. No support tickets. No months-long implementation. Erino can be configured and live in as little as 48 hours, so your team can focus on selling, not setting up a CRM.
Your Pipeline, Configured
We map your actual sales process into Erino — with the right stages, custom fields, activities and workflows for how your team operates.
Your Automations, Set Up
Lead assignment, follow-up tasks, stage-based actions and escalation rules are configured around your process, so the right things happen automatically at every step.
Your SLAs,
Enforced
Enforced
Define how quickly enquiries need action and where delays need attention. Erino is configured with your response-time SLAs, reminders and escalation rules.
Your Teams, Your Visibility
Set up roles, access and visibility around your organisation — so Agents, managers and Owners each get the right view without compromising control.
The Cost of Execution Gaps
You Can Still Lose Your Best Enquiries to poor Execution.
The buyer is interested. The project fits their budget. The site visit happens. But somewhere between enquiry and booking, poor ownership, missed follow-ups, lost context or late visibility can make the opportunity slip.
The enquiry came in. Nobody owned it.
A new enquiry arrives while the team is busy. It sits in a WhatsApp group, spreadsheet or shared inbox until someone picks it up.
Cost: Your best leads go cold before anyone calls.
“I'll call them tomorrow” never became a task.
A prospect asks for a callback next week. The rep remembers — until three other conversations take priority.
Cost: A warm opportunity quietly goes cold.
The founder had to ask for an update.
The sales head wants to know which deals are close. The founder wants to know what happened to yesterday's leads. Someone has to manually pull together the answer.
Cost: Time gets spent chasing updates instead of growing the business.
The hot Lead looked like every other lead.
A buyer has strong intent, has discussed pricing and is close to a decision — but there's no clear way for the manager to see it.
Cost: A warm opportunity turns into lost revenue.
The team got busy. Follow-ups didn't happen.
As lead volume grows, the same team has more conversations, more tasks and more opportunities to remember.
Cost: Growth creates more pipeline — but also more leakage.
More leads. Same execution gaps.
Marketing generates more enquiries, but without a system enforcing ownership and next actions, increasing lead volume doesn't necessarily increase revenue.
Cost: More ad spend. More pipeline. No proportional growth in sales.
A 15-member sales team handling 300 enquiries a month with an 18% slip rate can leave 54 potential opportunities without proper follow-through. At a 5% enquiry-to-sale conversion rate and ₹1,20,000 average revenue per sale, that's approximately ₹3.24 lakh in potential revenue at risk every month.
How Erino Works
Five mechanisms that close the
gap between enquiry and Enrollment.
Not features — mechanisms. Each one stops a specific type of revenue leakage that costs real estate teams bookings every month.
Auto-assign every inbound lead in under 60 seconds
Portal lead, website enquiry, broker referral, walk-in — the moment it enters Erino, an agent is assigned and a first-contact task is created with a deadline. No lead sits unowned. No lead goes cold while the team debates who should call.
Lead Assignment
Demo Book pipeline with auto-tasks at every step
From first call to site visit scheduled, site visit done, follow-up call, negotiation, and booking — Erino creates the next task automatically at every stage. No agent has to remember. No prospect falls into a gap between steps.
Pipeline Execution
Stuck deal alert — before the prospect goes cold
Stuck deal alert — before the prospect goes coldAny deal that hasn't moved in 48 hours triggers an automatic alert to the manager. The agent gets a nudge. The deal gets rescued while the prospect is still warm — not after they've signed with a competitor down the road.
Real-Time Visibility
WhatsApp, calls, email in one lead timeline
Every message, every call, every note — captured in a single timeline per prospect. When a manager asks "what happened with this lead?" the full story is there in 10 seconds. No more reconstructing conversations from memory or personal phones.
Unified Communications
AI call intelligence — know what's happening on every call
Every call recorded, transcribed, and scored. Buying intent detected. Objections mapped. Agent performance scored. Know which objections your team keeps losing to — and build training around actual data, not assumptions.
AI Call Intelligence
EdTech Admission Pipeline
Your exact sales flow — with execution enforced at every stage.
This is what an admissions pipeline looks like in Erino. Every stage triggers the next action automatically. No step depends on a counsellor's memory.
New Enquiry
Auto-assign
Agent assigned <60 sec
First Contact
Visit task
Call recorded + scored
Site Visit Scheduled
Prep task
Reminder sent to prospect
Site Visit Done
Follow-up task
Intent scored by AI
Negotiation
48hr flag
Objections mapped
Booked ✓
Nothing slipped
Revenue captured
Every ⚡ Auto label means Erino creates the next task without any agent input. If any stage sits more than desired hours without movement, the sales manager is alerted instantly — not at month-end review.
How We're Different
Not another CRM.
An execution layer.
Yourrecord what happened. Erino makes sure it actually happens.
Zoho / HubSpot
Generic CRMs built for data management
Takes months to set up with paid consultants
Ground teams avoid using it — revert to WhatsApp
Records what happened, doesn't ensure it happens
Generic workflows that don't match your process
No real-time stuck deal visibility for managers
Purpose-built sales execution system
Live in few days. No consultants. No setup hell.
100% counsellor adoption — feels like WhatsApp
Execution enforced by default — nothing slips
Configured to your exact pipeline and stages
Stuck deals flagged in real time, not month-end
Odoo / Meritto
ERP or enrollment OS — not built for execution
Odoo manages your business — not your sales team
Complex for ground teams — needs constant consultants
Meritto is powerful for managers — counsellors skip it
Sends reminders. Doesn't make slippage visible.
No AI call insights or agent scoring
Customer Stories
Nothing slips. Here’s proof.
Execution became predictable. That’s what changed.
“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”
Swapnil M.
Founder, EdTech Company
“Earlier, I used to personally check follow-up sheets every night.
Now I don’t have to chase the team. The system does it. Nothing slips anymore.”
Now I don’t have to chase the team. The system does it. Nothing slips anymore.”
Victor S.
Founder, Real Estate Sales Team
Pavithra R.
Marketing Head
“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
Pravin S.
Sales Head
“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”
Aman K.
Founder
“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Manish G.
Founder
“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”
It wasn’t effort — it was coordination.The structure fixed it.”
Pavithra R.
Marketing Head
“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
Pravin S.
Sales Head
“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”
Aman K.
Founder
“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Manish G.
Founder
“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”
It wasn’t effort — it was coordination.The structure fixed it.”
Not ready to commit?
Start with a 14-day pilot.
Run Erino on with your team for just ₹8,999/- flat. We configure everything. Your team goes live in 48 hours. We will make sure you see stuck deals and leakage in your first login.
₹8,999 flat · No per-user charges · No long-term commitment
White-glove setup included
Full AI features active
Your pipeline, your stages
Live in 48 hours
FAQs
Frequently Asked Questions
If you’re evaluating systems seriously, these usually come up.
Is Erino a CRM?
Not in the traditional sense. Erino is a sales execution system. Most CRMs record what happened. Erino ensures it happens — automatic tasks, ownership enforcement, real-time stuck deal flagging. You can run it alongside your existing CRM, or replace one that isn't working.
How is this different from CRMs like Zoho, HubSpot, Salesforce etc..?
Those CRMs are built for sales data management. Erino is built for execution. If your current system depends on people remembering to create tasks and update stages, leakage is inevitable. Erino structures follow-ups by default so nothing depends on memory.
How long does it take to set up?
Days. Not months. No consultants. We configure your exact pipeline stages, automations, and ownership rules. No consultants, no months of implementation. Your team starts seeing stuck deals from the first login.
Will my team actually adopt this?
Yes — because it doesn't feel like a system. If your team can use WhatsApp, they can use Erino. We have 100% adoption across every deployed team. No complex workflows, no multi-screen confusion. We back this with a 100% adoption on every setup.
What kind of sales teams is this built for?
High-velocity, follow-up-heavy teams. EdTech and admissions teams. Real estate. Automotive. B2C & B2B sales teams. If revenue depends on disciplined follow-ups and ownership clarity — Erino fits perfectly.
