Site visits are expensive.
Losing them to bad follow-up is worse.

Q: What is the best CRM for real estate companies in India?

Sales Execution CRM built for Indian real estate teams

Q: How can a real estate CRM help manage property leads and site visits?

enquiry to site visit to booking

Q: Can Erino help real estate sales teams manage leads across multiple branches?

single view of the sales pipeline across branches, teams, and projects

Q: Can Erino be customised for a real estate company's sales process?

projects, lead sources, property preferences, inventory, site-visit stages, deal stages, lost reasons, custom fields, automations, SLAs, dashboards, and roles

Q: Can real estate sales agents use Erino CRM on mobile?

Yes. Erino's mobile CRM helps field sales teams manage leads and sales activity while they are on the move. Agents can access lead context, update activities, manage follow-ups, and keep customer information connected to the central CRM—so the sales process doesn't disappear when the team leaves the office.

Erino is the sales execution system for real estate teams. Every lead gets followed up. Every site visit gets tracked. Every deal moves forward — nothing slips.

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100%

Team Adoption

+27%

More Conversions in 2 Months

Zer0

Lead Leakages

48hrs

To Go Live

The Real Problem

You spend lakhs generating leads.
Then lose them to follow-up gaps.

Every portal listing, every site visit campaign, every broker relationship costs money. Here's where that investment quietly disappears.

Site visit done. Follow-up forgotten.

The prospect visited the property, showed strong interest, said "I'll think about it." The agent meant to call back in 2 days. Two weeks passed. They bought elsewhere.

Cost: ₹2–5L commission gone

Portal leads going cold in 24 hours

MagicBricks, 99acres, Housing — leads come in fast and go cold faster. An uncontacted lead within the first hour drops response rate by 80%. No auto-assign means no first mover advantage.

Cost: Your best leads go to competitors

Broker leads with no visibility

Channel partner sends a referral. It lands in someone's WhatsApp. No system entry, no follow-up task, no manager visibility. The broker follows up — you can't tell them what happened.

Cost: Broker relationships damaged

Re-visit scheduled but not tracked

Agent promises a second site visit for next Saturday. Saturday arrives. The agent has a family event. No backup assigned. The prospect gives up and signs elsewhere on Sunday.

Cost: Warm lead goes cold permanently

Multi-project teams with no coordination

Agent A handles Project X, Agent B handles Project Y. Same prospect enquires about both. Neither agent knows. Duplicate calls, conflicting information, confused prospect — deal lost.

Cost: Prospect trust destroyed

Sales manager can't see the pipeline clearly

How many serious buyers are in negotiation right now? How many site visits happened this week vs last? How many deals have been silent for 7+ days? Nobody knows until month-end review.

Cost: No ability to intervene early

A 20-agent real estate team doing 60 site visits a month with a 15% slip rate loses 9 potential bookings. At an average ticket of ₹60L per unit — that's ₹18 lakhs in pipeline walking out the door every single month.

₹ 18,00,000+

avg. monthly leakage / 20-person team

See your leakage Live

How Erino Works

Five mechanisms that close the
gap between enquiry and booking.

Not features — mechanisms. Each one stops a specific type of revenue leakage that costs real estate teams bookings every month.

Auto-assign every inbound lead in under 60 seconds

Portal lead, website enquiry, broker referral, walk-in — the moment it enters Erino, an agent is assigned and a first-contact task is created with a deadline. No lead sits unowned. No lead goes cold while the team debates who should call.

Lead Assignment

Site visit pipeline with auto-tasks at every step

From first call to site visit scheduled, site visit done, follow-up call, negotiation, and booking — Erino creates the next task automatically at every stage. No agent has to remember. No prospect falls into a gap between steps.

Pipeline Execution

Stuck deal alert — before the prospect goes cold

Stuck deal alert — before the prospect goes coldAny deal that hasn't moved in 48 hours triggers an automatic alert to the manager. The agent gets a nudge. The deal gets rescued while the prospect is still warm — not after they've signed with a competitor down the road.

Real-Time Visibility

WhatsApp, calls, email in one lead timeline

Every message, every call, every note — captured in a single timeline per prospect. When a manager asks "what happened with this lead?" the full story is there in 10 seconds. No more reconstructing conversations from memory or personal phones.

Unified Communications

AI call intelligence — know what's happening on every call

Every call recorded, transcribed, and scored. Buying intent detected. Objections mapped. Agent performance scored. Know which objections your team keeps losing to — and build training around actual data, not assumptions.

AI Call Intelligence

Real Estate Pipeline

Your exact sales flow — with execution enforced at every stage.

This is what a real estate sales pipeline looks like in Erino. Every stage triggers the next action automatically.
No step depends on an agent's memory.

New Enquiry

Auto-assign

Agent assigned <60 sec

First Contact

Visit task

Call recorded + scored

Site Visit Scheduled

Prep task

Reminder sent to prospect

Site Visit Done

Follow-up task

Intent scored by AI

Negotiation

48hr flag

Objections mapped

Booking Done ✓

Nothing slipped

Commission secured

Every ⚡ Auto label means Erino creates the next task without any agent input. If any stage sits more than desired hours without movement, the sales manager is alerted instantly — not at month-end review.

Erino- letter 'e' inside a rounded square on a purple background.

How We're Different

Not another CRM.
An execution layer.

Your CRM records what happened. Erino makes sure it actually happens.

Zoho / HubSpot

Generic CRMs built for data management

Takes months to set up with paid consultants

Ground teams avoid using it — revert to WhatsApp

Records what happened, doesn't ensure it happens

Generic workflows that don't match your process

No real-time stuck deal visibility for managers

Purpose-built sales execution system

Live in few days. No consultants. No setup hell.

100% counsellor adoption — feels like WhatsApp

Execution enforced by default — nothing slips

Configured to your exact pipeline and stages

Stuck deals flagged in real time, not month-end

Odoo / Meritto

ERP or enrollment OS — not built for execution

Odoo manages your business — not your sales team

Complex for ground teams — needs constant consultants

Meritto is powerful for managers — counsellors skip it

Sends reminders. Doesn't make slippage visible.

No AI call insights or agent scoring

Customer Stories

Nothing slips. Here’s proof.

Execution became predictable. That’s what changed.

“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”

Swapnil M.

Founder, EdTech Company

“Earlier, I used to personally check follow-up sheets every night.
Now I don’t have to chase the team. The system does it. Nothing slips anymore.”

Victor D.

Founder, Real Estate Sales Team

“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”

Victor D'Souza

Founder

“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”

Shivani S.

Marketing Head

“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”

Shekhar

Sales Head

“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”

Gaurav S.

Founder

“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”

Sagar S.

Founder

“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”

Chetan D.

Co-Founder

“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”

Ronit S.

Founder

“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”

Sandeep Y.

Head of Sales

“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”

Pavithra R.

Marketing Head

“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”

Pravin S.

Sales Head

“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”

Aman K.

Founder

“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”

Manish G.

Founder

“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”

Pavithra R.

Marketing Head

“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”

Pravin S.

Sales Head

“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”

Aman K.

Founder

“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”

Manish G.

Founder

Not ready to commit?
Start with a 14-day pilot.

Run Erino on with your team for just ₹8,999/- flat. We configure everything. Your team goes live in 48 hours. We will make sure you see stuck deals and leakage in your first login.

Start My 14-Day Pilot

₹8,999 flat · No per-user charges · No long-term commitment

White-glove setup included

Full AI features active

Your pipeline, your stages

Live in 48 hours

FAQs

Frequently Asked Questions

If you’re evaluating systems seriously, these usually come up.

What is the best CRM for real estate companies in India?

The right real estate CRM should help teams manage leads, property inventory, site visits, follow-ups, and sales execution in one place. Erino is a Sales Execution CRM built for Indian real estate teams, helping developers, builders, and channel partners assign leads, manage follow-ups, track site visits, and monitor the pipeline across teams and branches.

How can a real estate CRM help manage property leads and site visits?

A real estate CRM connects the lead journey from enquiry to site visit to booking. Erino captures leads from sources such as Meta, Google, property portals, websites, and calls, assigns each lead to an owner, tracks the next action, and keeps site-visit and follow-up activity visible to managers.

How does Erino prevent real estate leads from being missed or forgotten?

Erino gives every lead a clear owner, stage, and next action. When a lead moves to a new stage, the next task can be created automatically. Stuck and overdue deals are flagged so sales managers can intervene before a potential buyer goes cold.

Can Erino help real estate sales teams manage leads across multiple branches?

Yes. Erino gives managers a single view of the sales pipeline across branches, teams, and projects while allowing teams to work within their assigned workflows. Managers can track ownership, follow-ups, site visits, deal stages, and performance without depending on separate spreadsheets or manual status updates.

Can Erino be customised for a real estate company's sales process?

Yes. Erino can be configured around the way a real estate team actually sells—including projects, lead sources, property preferences, inventory, site-visit stages, deal stages, lost reasons, custom fields, automations, SLAs, dashboards, and roles. This means the CRM can adapt to your process instead of forcing your sales team into a fixed workflow.

Can real estate sales agents use Erino CRM on mobile?

Yes. Erino's mobile CRM helps field sales teams manage leads and sales activity while they are on the move. Agents can access lead context, update activities, manage follow-ups, and keep customer information connected to the central CRM—so the sales process doesn't disappear when the team leaves the office.

Site visits are expensive.Losing them to bad follow-up is worse.

100%

+27%

Zer0

48hrs

You spend lakhs generating leads.Then lose them to follow-up gaps.

Five mechanisms that close thegap between enquiry and booking.

Your exact sales flow — with execution enforced at every stage.

Not another CRM.An execution layer.

Nothing slips. Here’s proof.

Not ready to commit?Start with a 14-day pilot.

Frequently Asked Questions

Erino - India's leading sales execution platform where nothing slips.

Site visits are expensive.
Losing them to bad follow-up is worse.

You spend lakhs generating leads.
Then lose them to follow-up gaps.

Five mechanisms that close the
gap between enquiry and booking.

Not another CRM.
An execution layer.

Not ready to commit?
Start with a 14-day pilot.