How Dhee Coding Lab Grew From 40 to
650+ Monthly Admissions With Erino
Dhee Coding Lab wasn't short on enquiries. It was short on a system that made sure every enquiry turned into a next action — and every next action actually happened, and more of those enquiries turned into admissions.
Sagar S.Co - Founder, Dhee Coding Lab
Dhee Coding Lab
Education · EdTech, Coding & Skills Training
Dhee Coding Lab
Education · EdTech, Coding & Skills Training
At 40–50 admissions a month, Dhee Coding Lab's admissions process lived in the team's heads. One or two people knew which parent had asked for a callback, which enquiry was "still thinking about it," and which one had gone quiet for a week too long. That worked. Not because the process was strong — because the volume was low enough that memory could substitute for a system.
650
+
Admissions
<
2
mins
Lead response time
5
Branches / locations
100
%
Team adoption
Growth Wasn't the Problem. Keeping Up With It Was.
Growth didn't break Dhee Coding Lab's admissions team. It exposed what the process was actually made of. More enquiries didn't just mean more leads sitting in a list — they meant more moments where something needed to happen next: a callback, a follow-up, a demo class reminder, a fee-plan explanation. Each one fine on its own. Together, impossible to hold in anyone's head.
The real problem was never having too many leads. It was not knowing, at any given moment, what needed to happen next — or whether someone had already taken care of it.
The real problem was never having too many leads. It was not knowing, at any given moment, what needed to happen next — or whether someone had already taken care of it.
- Enquiries piled up across calls, WhatsApp, and walk-ins with no single owner.
- Follow-ups were driven by memory and manual effort, not by the process itself.
- There was no clear difference between a fresh enquiry and a parent who’d gone silent for a week.
- One branch had uncertainty. Five branches meant five versions of the same problem.
“The growth was actually the good part. The problem was that the way we were managing enquiries hadn’t really changed with the business. When you’re working out of one location, you can keep track of things informally. But once you start adding more branches and more people, you can’t depend on everyone remembering what needs to be done. That’s where we started feeling the gap.”
The Breaking Point
The moment that mattered wasn't a lost lead. It was the realization that branch expansion would make the existing process worse, not neutral. Five branches running on memory and manual tracking meant five versions of the same blind spot, at the same time, with no way for anyone at the top to see across all of them.
The business was scaling across locations, but the process was still built on guesswork. The result? More branches, more missed leads.
The business was scaling across locations, but the process was still built on guesswork. The result? More branches, more missed leads.
Choosing Erino
Dhee Coding Lab didn’t need a bigger place to store leads. It needed the workflow itself to stop depending on memory. As the team grew across 5 branches, the cost of that dependency grew with it. What needed to happen next had to be visible, not remembered. From “someone should remember” to “the system shows what’s pending.”
- 01 — Every enquiry had an owner
Before, enquiries could sit unassigned or be informally claimed. With Erino, every enquiry gets a named owner the moment it comes in. - 02 — The next step stopped living in someone’s head
Follow-ups were previously dependent on memory or notebooks. With Erino, the next action is visible on the enquiry itself — so there’s no guessing what happens next. - 03 — Stuck leads stopped looking active
A lead that hadn’t moved could look exactly like an active one. Erino surfaces enquiries that have stopped progressing, so they don’t quietly disappear into the pipeline. - 04 — Managers got one view across 5 branches
Instead of asking counsellors for updates branch by branch, managers could see what was happening across all 5 branches from one place.
The shift wasn’t from one CRM to another. It was from asking people to remember the next step to making the next step visible — for every enquiry, at every branch, at the same time.
“We weren’t looking for a system just to have all our leads in one place. We already had ways of tracking them. What we were missing was the discipline around what happens after the lead comes in. Who is taking it forward, what is the next follow-up, and what happens if it doesn’t move? That was the part we wanted to solve.”
Getting Live
The goal wasn’t simply to get Dhee Coding Lab onto Erino. It was to make their admissions process work better from day one.
Erino worked alongside the team to bring the different pieces of their admissions workflow into one system — so counsellors could spend less time figuring out what to do and more time doing it.
Erino worked alongside the team to bring the different pieces of their admissions workflow into one system — so counsellors could spend less time figuring out what to do and more time doing it.
- 01 — Bringing every enquiry together
Calls, WhatsApp conversations, and walk-ins were brought into one workflow, replacing scattered tracking across branches. - 02 — Building the right routing logic
Ownership rules were set up around how Dhee Coding Lab actually operated, so enquiries reached the right counsellor without manual sorting. - 03 — Turning the workflow into a system
Follow-ups, next steps, and pending actions were built into the process — so the team didn’t have to recreate the workflow for every enquiry. - 04 — Making problems visible early
Instead of waiting for a lead to be missed, the system surfaced where enquiries were slowing down or going quiet. - 05 — Creating one operating view
What was happening across individual branches could finally be understood as one admissions operation.
The result wasn’t simply getting Erino live. It was making the admissions process repeatable.
What was previously managed differently across locations was brought into one streamlined workflow — with the right ownership, follow-up structure, and visibility built into the way the team worked. Once it worked in one branch, it could be replicated across the next four without reinventing the process.
Because at Erino, our success has always been tied to our customers’. If they’re growing, we know we’re doing our job right.
What was previously managed differently across locations was brought into one streamlined workflow — with the right ownership, follow-up structure, and visibility built into the way the team worked. Once it worked in one branch, it could be replicated across the next four without reinventing the process.
Because at Erino, our success has always been tied to our customers’. If they’re growing, we know we’re doing our job right.
“For us, getting the team to actually use it was very important. There’s no point putting a system in place if the counsellors feel it’s extra work. We worked through the way our teams were already operating and streamlined that into Erino. Once the process was working, taking it across the other branches became much easier because everyone was following the same structure.”
Execution in Motion
Once the process was in place, the difference showed up in the way the team worked every day.
- A counsellor knows what needs attention when they open Erino.
Their enquiries, pending follow-ups, and next actions are already laid out — so they can start the day knowing exactly where to focus. - A quiet enquiry doesn’t stay quiet for long.
When something stops moving, Erino brings it to the surface — giving the counsellor a chance to act before a missed follow-up becomes a missed admission. - A manager sees the operation, not just hears about it.
Instead of collecting updates branch by branch, they can see activity, pending actions, and where attention is needed from one view.
And as Dhee Coding Lab grows, the process doesn’t become harder to manage. The same way of working moves with them — from one branch to five. That’s what changes: execution no longer depends on who remembers what. It becomes something the entire team can see, act on, and keep moving.
The Results
The impact shows up in more than admissions. It shows up in how quickly the team responds, how consistently they follow through, and how clearly managers can see the business moving.
- 650+ admissions — up from 40–50 before Erino, as Dhee Coding Lab scales across 5 branches.
- <2 min New-lead response time — new enquiries reach the right counsellor while the opportunity is still fresh.
- Follow-ups completed on time — keeping every promised next step from slipping through the cracks.
- 5 branches Real-time team visibility — managers can see what’s happening across locations without waiting for updates.
The growth is visible in the numbers. The change is visible in the way the team works.
“The biggest difference for me is the visibility. Earlier, I would have to ask people what was happening with their leads and then piece everything together. Now I can actually see what’s happening across the team. The counsellors know what they need to work on, follow-ups are much more structured, and if something is getting missed, we can see it much earlier.”
More leads, more people, more locations — growth changes the way a sales team has to work. The challenge is keeping everything moving without relying on memory, manual tracking or constant follow-ups. Erino helps your team stay on top of every lead, every next step and every opportunity — so as you grow, Nothing Slips.
