No More “I Thought Someone Was Handling It”
Every lead has a clear owner — and it’s visible to everyone.
Every lead has one clear owner.
No silent handoffs.
No overlap between reps.
Accountability is visible without confrontation.
For India’s Education & EdTech Teams
Sales Execution CRM Tailored to
K–12 School Admissions Teams.
Erino is a Sales Execution CRM tailored to K–12 school admissions. Turn more parent enquiries into enrollments with clear ownership, timely follow-ups and real-time visibility across every admission opportunity. Counsellors know what to do next, admissions heads know where opportunities are slipping, and fewer enquiries fall through the cracks. — nothing slips.
100%
Team Adoption
+27%
More Conversions in 2 Months
Zer0
Lead Leakages
48hrs
To Go Live
How Erino Is Different
Why Most CRMs Fall Short for K–12 Admissions.
A K–12 admissions CRM should do more than store parent enquiries. It should connect the entire admissions journey,
give teams the visibility to spot gaps, and help turn more enquiries into enrollments.
give teams the visibility to spot gaps, and help turn more enquiries into enrollments.
Too Much Data. Not Enough Admissions Context.
Most CRMs show the enquiry, parent details and pipeline stage. But for K-12 admissions, counsellors need more — what happened last, what the parent is interested in, and what needs to happen next.
Your CRM Shouldn’t Need a Second System Around It.
Most CRMs keep enquiry details, parent information and pipeline stages in one place. But counsellors still rely on WhatsApp, notes and memory to know what happened, what the parent needs, and what should happen next.
A CRM Should Show You Where Enquiries Are Slipping.
A pipeline full of enquiries doesn’t tell you what’s actually happening. Most CRMs show stages and activity, but leave counsellors and sales heads to figure out what’s moving, what’s stuck, and where follow-ups are being missed.
Switching CRMs Shouldn’t Become Another Project.
Replacing a CRM can feel harder than living with one that isn’t working. Most CRMs take time to set up and adopt, so teams end up working around them instead of using them to manage admissions effectively.
Our AI-Powered Execution
Your manager can't listen to
every call. Erino can.
Erino's AI features sit on top of the execution system — giving you insight that no spreadsheet or manual review can match.
Call Recording & Transcripts
Every call is recorded and transcribed automatically. No manual notes. No guesswork about what was said.
Automatic
Sentiment Capturing
Erino reads the emotional tone of every call. Know if a prospect was excited, hesitant, or frustrated — without listening yourself.
Real-time
Buying Intent Detection
Hot, Warm, Cold — Erino scores every deal based on signals in the conversation, not the rep's gut feeling.
Ai-scored
Closing Probability
Each deal gets a closing probability score. Managers know exactly where to focus attention to maximise conversions.
Per deal
Objections Mapping
What are prospects pushing back on most? Erino surfaces the most common objections across all calls so you can coach proactively.
Aggregated
Agent Score
Every rep gets a quality score based on their calls. No more subjective reviews — objective data on who is performing and why.
Auto-graded
Move Fast Without Losing Control
Leads are routed, assigned, and followed up instantly — with rules that keep your process in control.
Auto lead distribution based on rules.
Instant assignment to the right rep.
SLA-based reminders to protect speed.
Designed for teams handling high volume of leads per day.
Fits Into What You Already Use
Connect your existing tools and start executing — without changing how your team already works.
WhatsApp & telephony integration.
Facebook & Google Lead Ads sync.
Razorpay tracking.
Webhooks & API access.
Google Sheets import/export.
100+ In-build integration to support your current execution.
Built Around How You Sell
Make Erino Fit the Way Your School Runs Admissions.
Every school has its own programs, admission stages, counselling process and team structure. Most CRMs force teams into rigid workflows that don’t fit how admissions actually work, making simple changes harder than they should be.
Your Pipeline, Configured
Customize your admissions journey from enquiry to enrollment — exactly how your team works.
Your Automations,
Set Up
Set Up
Automate assignments, follow-ups, reminders, and escalations so the right action happens at the right time.
Your SLAs,
Enforced
Enforced
Set Speed-to-Lead expectations and get alerts when enquiries or follow-ups are delayed, so no opportunity slips.
Your Teams, Your Visibility
Set role-based access so counsellors see what they need, while admissions heads and leadership see the bigger picture.
The Cost of Execution Gaps
You Can Still Lose Your Best Parent Enquiries to poor Execution.
The parent is interested. The school is a strong fit. The admission opportunity is real. But somewhere between the first enquiry and enrollment, poor ownership, missing context, stalled stages or late visibility can make it slip.
The enquiry came in. Nobody owned it.
A new parent enquiry arrives from Google, Meta or the school website while the admissions team is busy. It sits in a shared inbox or gets picked up informally. By the time someone follows up, the parent may already be speaking to another school.
Cost: Your best admission opportunities go to competitors.
The high-intent parent looked like every other enquiry.
A parent has visited the campus, discussed fees and is seriously considering the school. But without visibility into their interactions and intent, they sit alongside hundreds of ordinary enquiries.
Cost: High-intent admissions get lost in the volume.
The parent had to explain everything again.
A counsellor changes, or the enquiry moves between team members. Important context is buried across WhatsApp, call history and personal notes. The next counsellor starts without knowing what happened before.
Cost: Parent trust drops. The admission walks away.
A promising enquiry quietly went cold.
The Parent was responsive last week. Now replies have stopped, the stage hasn't moved and nobody notices until the next review.
Cost: A warm opportunity turns into lost revenue.
The admissions head found the problem too late.
The weekly review finally reveals overdue actions, stalled enquiries and gaps in counsellor activity. By then, some parents have already moved on.
Cost: Revenue leakage becomes visible after it's already lost.
More leads. Same execution gaps.
Marketing keeps generating enquiries and the pipeline keeps filling. But if the team can't keep up with the volume, every additional lead creates another opportunity for something to slip.
Cost: More ad spend. More pipeline. No proportional growth in enrolments.
How Erino Works
Five mechanisms that close the
gap between enquiry and Enrollment.
Not features — mechanisms. Each one stops a specific type of revenue leakage that costs real estate teams bookings every month.
Auto-assign every inbound lead in under 60 seconds
Portal lead, website enquiry, broker referral, walk-in — the moment it enters Erino, an agent is assigned and a first-contact task is created with a deadline. No lead sits unowned. No lead goes cold while the team debates who should call.
Lead Assignment
Demo Book pipeline with auto-tasks at every step
From first call to site visit scheduled, site visit done, follow-up call, negotiation, and booking — Erino creates the next task automatically at every stage. No agent has to remember. No prospect falls into a gap between steps.
Pipeline Execution
Stuck deal alert — before the prospect goes cold
Stuck deal alert — before the prospect goes coldAny deal that hasn't moved in 48 hours triggers an automatic alert to the manager. The agent gets a nudge. The deal gets rescued while the prospect is still warm — not after they've signed with a competitor down the road.
Real-Time Visibility
WhatsApp, calls, email in one lead timeline
Every message, every call, every note — captured in a single timeline per prospect. When a manager asks "what happened with this lead?" the full story is there in 10 seconds. No more reconstructing conversations from memory or personal phones.
Unified Communications
AI call intelligence — know what's happening on every call
Every call recorded, transcribed, and scored. Buying intent detected. Objections mapped. Agent performance scored. Know which objections your team keeps losing to — and build training around actual data, not assumptions.
AI Call Intelligence
EdTech Admission Pipeline
Your exact sales flow — with execution enforced at every stage.
This is what an admissions pipeline looks like in Erino. Every stage triggers the next action automatically. No step depends on a counsellor's memory.
New Enquiry
Auto-assign
Agent assigned <60 sec
First Contact
Visit task
Call recorded + scored
Demo Scheduled
Prep task
Reminder sent to prospect
Demo Done
Follow-up task
Intent scored by AI
Counselling Done
48hr flag
Objections mapped
Enrolled ✓
Nothing slipped
Revenue captured
Every ⚡ Auto label means Erino creates the next task without any agent input. If any stage sits more than desired hours without movement, the sales manager is alerted instantly — not at month-end review.
How We're Different
Not another CRM.
An execution layer.
Your CRM records what happened. Erino makes sure it actually happens.
Zoho / HubSpot
Generic CRMs built for data management
Takes months to set up with paid consultants
Ground teams avoid using it — revert to WhatsApp
Records what happened, doesn't ensure it happens
Generic workflows that don't match your process
No real-time stuck deal visibility for managers
Purpose-built sales execution system
Live in few days. No consultants. No setup hell.
100% counsellor adoption — feels like WhatsApp
Execution enforced by default — nothing slips
Configured to your exact pipeline and stages
Stuck deals flagged in real time, not month-end
Odoo / Meritto
ERP or enrollment OS — not built for execution
Odoo manages your business — not your sales team
Complex for ground teams — needs constant consultants
Meritto is powerful for managers — counsellors skip it
Sends reminders. Doesn't make slippage visible.
No AI call insights or agent scoring
Customer Stories
Nothing slips. Here’s proof.
Execution became predictable. That’s what changed.
“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”
Swapnil M.
Founder, EdTech Company
“Earlier, I used to personally check follow-up sheets every night.
Now I don’t have to chase the team. The system does it. Nothing slips anymore.”
Now I don’t have to chase the team. The system does it. Nothing slips anymore.”
Victor D.
Founder, Real Estate Sales Team
“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
Victor D'Souza
Founder
“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
Shivani S.
Marketing Head
“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”
Shekhar
Sales Head
“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Gaurav S.
Founder
“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”
It wasn’t effort — it was coordination.The structure fixed it.”
Sagar S.
Founder
“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”
It wasn’t effort — it was coordination.The structure fixed it.”
Chetan D.
Co-Founder
“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”
Ronit S.
Founder
“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Sandeep Y.
Head of Sales
“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
Pavithra R.
Marketing Head
“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”
Pravin S.
Sales Head
“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Aman K.
Founder
“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”
It wasn’t effort — it was coordination.The structure fixed it.”
Manish G.
Founder
“We assign leads daily, but I had zero visibility after that.
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
I used to keep asking for reports.With Erino, I can see follow-ups in seconds.”
Pavithra R.
Marketing Head
“Our previous CRM recorded everything but enforced nothing. Tasks were there. but discipline wasn’t. Erino changed that.”
Pravin S.
Sales Head
“Earlier, two SDRs would call the same lead or worse — no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Aman K.
Founder
“We were losing hot leads in the first 12 hours.
It wasn’t effort — it was coordination.The structure fixed it.”
It wasn’t effort — it was coordination.The structure fixed it.”
Manish G.
Founder
Not ready to commit?
Start with a 14-day pilot.
Run Erino on with your team for just ₹8,999/- flat. We configure everything. Your team goes live in 48 hours. We will make sure you see stuck deals and leakage in your first login.
₹8,999 flat · No per-user charges · No long-term commitment
White-glove setup included
Full AI features active
Your pipeline, your stages
Live in 48 hours
FAQs
Frequently Asked Questions
If you’re evaluating systems seriously, these usually come up.
What is a CRM for K–12 school admissions?
A K–12 admissions CRM helps schools manage enquiries, parent conversations, counsellor follow-ups, admission stages and applications in one place, so teams know what needs attention next.
How does Erino help school counsellors?
Erino gives counsellors the context they need — what happened last, what the parent is interested in, what follow-up is due and what action should happen next — so they spend less time managing information and more time counselling.
Can Erino adapt to our school’s admission process?
Yes. Erino can be configured around your programs, admission stages, enquiry fields, counselling process, teams, branches and workflows instead of forcing your team into a fixed CRM structure.
Can we migrate from our existing CRM or spreadsheets?
Yes. Erino can help schools move their existing enquiry data and set up the required admission workflows, making the transition from spreadsheets or another CRM simpler.
How quickly can we go live with Erino?
Schools can go live in as little as 48 hours, depending on the complexity of the admission process, data migration and integrations required. Erino reports 100% team adoption across deployed teams.
How is Erino different from a traditional CRM for schools?
Traditional CRMs mainly help teams record enquiries and track pipeline stages. Erino is built around admissions execution — helping counsellors know what happened, what needs attention and what to do next, while giving admissions heads visibility into what’s moving and what’s getting stuck.
