AI first sales CRM for sales teams across India
Sales don't collapse loudly. They collapse quietly.
Erino is an AI first sales CRM for high velocity sales teams in India, across edtech, study abroad, admission teams, real estate, manufacturing, healthcare, automotive, insurance and SMBs, that assigns every lead instantly, enforces follow ups, analyses every call and flags stuck deals in real time, so nothing slips.
and businesses that take growth seriously.
Built for your industry
100%
Team adoption
Across every Erino deployment
<2 min
New lead response
Arivihan and Dhee Coding Lab
31%
More bookings
Ghar Mil Gaya, real estate
650+
Monthly admissions
Dhee Coding Lab, up from 40 to 50
The Sales CRM behind ambitious sales teams across India.
The real problem
Lead leakage is when an enquiry you paid for never gets a timely follow up from a clear owner. It happens on admissions floors, in broker offices, at dealerships and in factories alike. Your team isn't lazy; the system around them depends on memory. It shows up in six quiet ways.
Everyone assumes someone else has the lead. It stays "active" while nobody calls.
The prospect showed interest, nothing was scheduled, and momentum faded.
Overdue tasks don't stand out until the buyer has signed with someone else.
Call counts look healthy while deals sit untouched for days.
Deals stall without a reason and nobody raises a hand.
The number is wrong when it is too late to fix.
How Erino works
Erino doesn't remind your team to follow up. It makes the follow up the default.
Leads from Meta and Google Lead Ads, 99acres, MagicBricks, IndiaMART, website forms, WhatsApp and your call centre land in Erino automatically, whatever you sell.
Rules route each lead by source, city, branch or round robin. One person is accountable and the response time SLA starts.
When a deal moves stage, Erino creates the next call, site visit, test drive, counselling session or demo task. Nobody has to remember.
A deal that hasn't moved within your SLA is flagged to the manager at once, not at the weekly review.
Starts when
"Our sales process keeps moving even when I'm not watching every lead."
Sandeep Yadav, Head of Sales, Arivihan · Read the story →AI on every call
Your managers can't listen to every call. Erino can. Its AI turns every conversation into signals your team can act on.
Every call recorded and transcribed automatically.
Know if a prospect was excited, hesitant or frustrated.
Each deal is tagged Hot, Warm or Cold from what was said, not the rep's guess.
Every deal gets a probability score, so managers know where to step in.
The objections that come up most, so you can coach to them.
Every rep is scored on call quality, replacing subjective reviews.
At Arivihan, 100% of counselling calls are captured and analysed, and managers intervene 3× faster.
Features
Erino is a fully customizable CRM, configured around how your team already sells: your stages, your fields, your rules, your lead sources.
Kanban pipelines per team, product or branch.
Automatic assignment by rules, round robin and response time SLAs.
Triggers and actions for tasks, reminders and escalations.
One WhatsApp number for the whole team, every chat assigned to an owner, every conversation on the lead record.
iOS and Android apps with site visit, dealer visit and GPS tracking for reps on the road.
Overdue and idle deals, lead sources and owner performance.
Fields, activity types, layouts and permissions by role and team.
Lead Ads, property portals, IndiaMART, WhatsApp, telephony, Razorpay, Google Sheets, webhooks and API.
Works with the tools Indian sales teams already use
Every lead source, call, chat, meeting and payment flows into one pipeline. Your Erino team connects them for you.
Lead sources
Calls, chats and meetings
Tailor-made for your team
Your stages, your fields, your words, your reports. Erino's team configures every detail to match how your team already sells, so on day one it feels like software you built yourselves.
100% team adoption across every Erino deployment.
Industries
Any team in India that handles many leads a day over calls, WhatsApp and visits. The execution layer is the same; the pipeline, fields and lead sources are configured for your industry.
Route enquiries to the right counsellor in under 2 minutes and run admissions across branches. Dhee Coding Lab reached 650+ monthly admissions.
Manage application to enrolment pipelines across programmes, with every applicant owned and every document step tracked.
Turn phone and walk in enquiries into campus visits and admissions, with follow ups that happen before the parent chooses another school.
Track every student from first counselling call to visa, across intakes and countries, with no application slipping between counsellors.
Capture portal and ad leads, assign them by project or city and track every site visit from the field. Ghar Mil Gaya booked 31% more.
Capture IndiaMART and dealer enquiries, assign them by territory and keep quotations, samples and follow ups moving through long B2B cycles.
Give every patient enquiry an owner, book appointments and checkups on time and follow up on reports and renewals automatically.
Route test drive and finance enquiries to the right executive, track every showroom visit and keep service renewals from slipping.
Replace spreadsheets and WhatsApp groups with one pipeline your team actually uses, on web and mobile, live in days without an IT team.
Also used by insurance agencies, travel companies and IT services firms. Not sure Erino fits your sales process? Talk to Erino Crew →
Why Erino
Six reasons customers give when they switch, each tied to a named result on this page.
Still deciding? See how Erino compares with LeadSquared, Kylas and TeleCRM or book a free demo.
Every lead gets an owner on arrival, every stage creates the next task, and idle deals are flagged to the manager. Ghar Mil Gaya manages 4× more opportunities actively.
Calls are recorded, summarised and scored for intent and objections automatically. At Arivihan 100% of calls are captured and managers step in 3× faster.
Erino's team configures your pipeline, rules and automations and imports your data. Technical Guftgu was live in seven days and saves 28 hours a week.
WhatsApp, calls, lead portals, IndiaMART and field visits work out of the box, with data hosted in India and a team in Bengaluru on the phone.
The next action is always visible and nothing has to be typed up after a call, which is why Erino reports 100% adoption across its deployments.
No long contract to start: you get an exact quote at the end of a free 15 minute demo, built around your team size and lead volume.
Customer results
Every number below comes from a named customer's published case study.
| Customer | Industry | Results with Erino | Case study |
|---|---|---|---|
| Dhee Coding Lab | EdTech, coding, 5 branches | 650+ monthly admissions, up from 40 to 50; lead response under 2 minutes; 100% adoption | Read the story |
| Ghar Mil Gaya | Real estate, Thane | 31% more bookings; 4× more opportunities actively managed; 100% adoption | Read the story |
| Arivihan | EdTech, Boards and NEET | 22% higher enrolment conversion; 100% of calls captured; managers intervene 3× faster | Read the story |
| Technical Guftgu | EdTech, IT courses | 31% faster lead response; 28 hours saved every week; live in 7 days | Read the story |
| SBC Earthfulness | Real estate, plotted development | All plots sold; 80+ site visits managed; 100% adoption by the field team | Read the story |
Reviews
★★★★★
“I wanted a system that made life easier for the team, not something management had to keep pushing them to use. With Erino, the process is clearer, the information is easier to find, and we have a much better understanding of what's happening on the ground.”
Sagar S.Founder, Dhee Coding LabRead the case study →★★★★★
“Sometimes the problem isn't getting more leads. It's making sure the leads you've already paid for don't go cold. Erino has helped us bring more discipline to follow-ups and identify where opportunities are getting stuck.”
Sandeep Y.Head of Sales, ArivihanRead the case study →★★★★★
“Earlier, I would spend so much time asking people for updates. Half my review meetings were about figuring out what had happened to a lead. Now, the information is already there, and we can spend that time figuring out what to do better.”
Victor D.Founder, Ghar Mil GayaRead the case study →★★★★★
“The biggest change is that follow-ups don't rely on someone's memory anymore. The team knows what needs attention, and I don't have to keep reminding everyone. It's a much more organised way of working.”
ShekharSales Head, Technical GuftguRead the case study →★★★★★
“We used to depend on individual spreadsheets and updates to understand our pipeline. Getting everything organised in one place has made it much easier to see what's moving, what's pending, and where we need to step in.”
Ronit S.Founder, SBC EarthfulnessRead the case study →★★★★★
“We were getting plenty of leads, but I couldn't tell you how many were actually being followed up with. Now I can see the owner, the last interaction, and what needs to happen next. That visibility has made a real difference to how we manage the team.”
Swapnil M.Co-Founder, CodeFobeHow we compare
Erino is built for teams whose biggest problem is execution: follow ups, ownership and manager visibility. Most Indian buyers shortlist the CRMs below; here is where Erino sits.
| CRM | Built primarily for | How Erino differs |
|---|---|---|
| LeadSquared | Enterprise sales, marketing and service teams with a formal implementation project | Live in days with no implementation project, AI on every call and stuck deal alerts built in |
| Kylas | Growing businesses that want unlimited users at a flat rate | Enforced follow ups and manager alerts instead of a pipeline that waits for reps to update it |
| TeleCRM and NeoDove | Telecalling teams and dialers | A full pipeline with AI analysis of every call, not only a dialer and call log |
| Zoho CRM and Freshsales | Horizontal SMB CRMs built for a global market | Built for Indian sales motions: WhatsApp, lead portals, telephony and field visits work out of the box |
| Salesforce and HubSpot | Global enterprise sales and inbound marketing suites | A fraction of the cost and setup time, configured for your team by Erino, with no consultants |
Competitor descriptions reflect each company's own website as of October 2026. Comparing a real estate specialist? See Erino for real estate.
Already on another CRM? Your data comes with you. Ask about migration in your demo →
Security
Yes. Your data stays in India, stays encrypted and stays yours.
Indian data centres only.
Under Indian law, with deletion on request.
In transit and at rest, plus audit trails.
MFA keeps every login protected.
Each counsellor and rep sees only their own leads.
Export everything, anytime, at no cost.
Go live fast
Most teams go live in as little as 48 hours to 2 weeks, with Erino's team configuring everything for you.
We map your pipeline, lead sources and where leads slip.
Erino configures your stages, rules and automations and imports your data.
Reps log in on web, iOS or Android. No training programme needed.
Stuck deals, overdue follow ups and ownership gaps are visible from day one.
Share your number and we'll map your stages, lead sources and leak points live on a 15 minute call.
✓ You're booked in. We'll WhatsApp you within one working hour.
Erino Setup & Genuine Care
Every Erino account comes with a dedicated team that builds your CRM, changes it as you grow and trains every new joiner. At no extra cost. A partner after the sale, not just a platform.
One person who knows your business, not a ticket queue.
New stage, field, automation or report? Ask, and we make it.
Every new counsellor or rep gets trained, as many times as needed.
Assessed for impact on your business and put on our roadmap.
From the blog
Practical, India specific guides on lead management, WhatsApp, field sales and CRM setup, written from what Erino sees across customer pipelines.
What a 48 hour setup actually involves, and where other CRMs lose weeks.
When a shared number and assigned chats stop being optional.
A quick audit of response time, ownership and follow up on paid leads.
The signs a 5 person team has hit the limit of a shared sheet.
The handful of numbers that predict slippage before it shows in revenue.
Visits, GPS, offline updates and what managers should see each evening.
FAQs
Erino is an AI first sales CRM for high velocity sales teams in India. It assigns every lead an owner on arrival, creates the next follow up at every stage, analyses every sales call and alerts managers to stuck deals in real time, so no lead slips, whatever you sell.
Lead leakage is when an enquiry you paid to generate never gets a timely follow up from a clear owner. Erino prevents it by assigning every lead an owner on arrival, creating the next task at each stage and alerting managers when a deal sits idle too long.
Erino is built for high velocity sales teams in India in any industry: real estate, EdTech and coaching, higher education, K-12 schools, study abroad, manufacturing, healthcare, automotive, insurance and SMBs. If your team handles many leads a day over calls, WhatsApp and visits, Erino fits.
Most teams go live in as little as 48 hours to 2 weeks. Erino's team maps your sales process on a 15 minute call, configures your pipeline and automations, and imports your data from spreadsheets or your current CRM. Technical Guftgu was live in seven days.
LeadSquared is an enterprise suite with a long implementation; Kylas is a flat rate CRM for growing businesses; TeleCRM is a telecalling tool. Erino enforces execution: every lead gets an owner instantly, every stage creates the next task, AI analyses every call and managers see stuck deals live.
Erino shows managers every lead's owner, last touch, next task and stage age in one view, records and summarises every call, and alerts you when a deal sits idle. You see what is happening today instead of reconstructing it from reports at month end.
Reps skip updates when the CRM is extra work after the call. Erino captures calls, WhatsApp chats and site visits automatically, creates the next task itself and keeps the next action visible, so the CRM stays current without reps typing notes.
Yes. Erino's WhatsApp Business API inbox assigns each chat to an owner, shows managers who is responding and how fast, and keeps the full history on the lead record alongside calls and emails.
Yes. Erino is aligned with India's Digital Personal Data Protection (DPDP) Act. Customer data is hosted in India and encrypted in transit and at rest, with multi-factor sign-in, role based access control and audit trails. Your data stays yours: export it anytime, or request deletion through Erino's data deletion page.
Erino's pricing depends on your team size, modules and lead volume, so there is no fixed price list. You receive an exact quote at the end of a free 15 minute demo.
Book a free 15 minute demo. We'll map your pipeline, show you where leads are slipping and configure Erino around how your team sells, whatever you sell.
✓ You're booked in. We'll WhatsApp you within one working hour.
No pressure: you get a clear quote after the demo. Or call +91-7026200720.
Free 15 minute demo
See where your leads are slipping
We map your pipeline on the call and show you the gaps. No price list, no credit card.
We'll WhatsApp you within one working hour to fix a time.
31% more bookings at Ghar Mil Gaya · 650+ monthly admissions at Dhee Coding Lab
