erinoEvery student you counsel has a flight to catch. Don't let them miss the intake.
Erino is the AI CRM built for study abroad consultancies. Ad, fair and walk-in enquiries reach the right counsellor in seconds. Every counselling session ends with a next step, every document and deadline has an owner, and every call is recorded and scored. No student you counselled flies out with another consultancy.
Prefer to see it first? Book a live demo →
- 📥New enquiry · Meta Lead AdMasters in Canada · next September intake · IELTS 7.023:26:41
- 🎯Auto-assigned to Gurpreet · Canada deskRule: country + branch + Punjabi23:26:42
- 💬WhatsApp sent · call task setCourse list, counselling slot, document checklist23:26:44
- 📞Counselling call Tue 10:15 · 14mAI: high intent · parent worried about budget10:29
- 📄3 applications submittedDocuments complete · offer follow-up tasks setDay 18
- ✅Offer accepted · deposit paidVisa file tasks created · pre-departure checklist nextDay 41
Illustration of an Erino workflow
Every lead source, one queue
What is a study abroad CRM?
A study abroad CRM is software that manages every student from first enquiry to enrolment overseas. It captures leads from ads, education fairs, seminars, walk-ins and sub-agents, assigns each one to a counsellor, enforces counselling follow-ups, tracks documents, applications, offers, fees and visa steps against intake deadlines, and shows managers every branch's pipeline live. Application portals submit applications to universities; a CRM keeps the student and the counsellor moving through the whole journey. Erino is an AI study abroad CRM built for Indian consultancies, with automatic tasks at every stage, a 48-hour stuck-student flag and AI call scoring.
- Lead capture
- Country-wise routing
- Counselling follow-up
- Document & deadline tracking
- Call recording + AI scoring
- Branch dashboards
We know the question you ask two months before every intake.
Directors, counselling heads and branch managers lose students in different places. Pick your seat and see what changes on day one.
We spent lakhs on ads and two education fairs this season. How many of those students actually applied?
- !Spend you can't trace to enrolments. Marketing reports enquiries, counsellors report files, and commissions arrive months later with no link back to the source.
- !Your business lives in your counsellors' phones. When a senior counsellor leaves, their students and parents often follow.
- !You find out about a weak intake after the deadline. By then the students who slipped have flown with someone else.
With Erino: one live view of enquiries, counselling, applications, offers and visas by source, country and branch. Every conversation belongs to the consultancy, not to a phone.
Ninety students counselled this month. How many have a dated next step right now?
- !"Let me discuss with my parents" ends the trail. The follow-up lives in a counsellor's memory and a WhatsApp chat.
- !Documents are chased one message at a time. A missing LOR or transcript quietly pushes a file past the deadline.
- !Coaching is guesswork. You can't listen to every counselling call, so budget and visa fears keep losing the same students.
With Erino: every stage creates the next task, every document checklist has due dates, and AI scores every counselling call so you coach on real moments.
Head office wants intake numbers by 6. My counsellors are still with walk-ins and parents.
- !Fair and seminar leads sit on paper for days. By the time they're typed up, the students have spoken to three other agents.
- !Parents call for updates nobody can give. The counsellor handling the file is on leave, and the status is in her phone.
- !Your IELTS students never hear about admissions. The coaching batch and the counselling desk run as two separate businesses.
With Erino: your branch board updates itself. Enquiries, counselling, applications and visas on one screen, and any counsellor can answer a parent from the student's timeline.
The 8 leaks between an enquiry and a visa that never show up in the MIS.
Your counsellors aren't careless. The system around them leaks. Hover or tap a card to see how Erino plugs it.
The 11pm lead called the next afternoon
Students fill forms for several consultancies in one night. The first to call usually books the counselling session.
Fair leads typed in a week later
Hundreds of forms from an education fair sit in a box or a sheet while the stall team recovers.
"I'll discuss with my parents"
The counselling went well. Then no follow-up date was set, and the family decided with another agent.
Documents chased forever
SOP draft, LORs, transcripts, passport copy. One missing item holds the whole application for weeks.
The intake deadline that slipped by
The student was ready. The application window closed while the file waited in someone's queue.
Offer letter, then silence
The offer arrived. Deposit, funds proof and visa filing stall, and the student defers or switches agent.
IELTS students never counselled
Your test-prep batch is full of future applicants. Nobody hands them to the admissions desk.
The counsellor who left with her students
Months of chats with students and parents sit on one personal phone. They walk out with her.
Recognise three or more? See which gate each one happens at ↓
Nine gates from first enquiry to first day on campus.
A study abroad journey runs for months and changes with every destination. Pick a country, then tap a gate to see where students drop and what Erino does about it.
Seen where students drop off? Let's find yours.
Free 30-minute student pipeline audit. We map where your students slip, stage by stage.
Same counsellors. Same students. A very different day.
The weeks before an intake are when most files are won or lost. Flip the switch to see one day without and with Erino.
- 140 fair leads in a shoeboxSunday's education fair forms still need typing. Nobody has called a single student.All 140 already assignedCaptured by QR at the stall, routed by country overnight, each with a WhatsApp sent and a call-by time.
- A parent calls for an updateThe counsellor handling the file is on leave. Nobody else knows where the application stands.Anyone can answerThe student's timeline shows every call, document and application status. The parent gets an answer in two minutes.
- An SOP pending for nine daysThe student thinks the counsellor is working on it. The counsellor is waiting on the student.Flagged at 48 hoursThe stuck document went to the counselling head on day two. The SOP was finalised on day four.
- Three files due tomorrowDiscovered by accident. Two will miss the intake.Due tomorrow, ready todayDeadline tasks surfaced them last week. All three are submitted.
- "Send me today's numbers"The branch manager spends ninety minutes building the report for the director.The numbers are already thereEnquiries, counselling, applications, offers and visas by counsellor and branch, live.
- A student fills the formNobody sees it until tomorrow afternoon. Another consultancy calls at 10 AM.A student fills the formAssigned instantly, course list on WhatsApp in seconds, first in Gurpreet's queue in the morning.
Five mechanisms. No student left to memory.
Each one closes a specific leak. Together they make follow-up discipline the default on your counselling desk, not a daily reminder from the manager.
Instant, rule-based lead routing
Every enquiry is assigned the second it lands, by the rules your consultancy runs on: country, course level, branch, language or round-robin. Late-night and fair-day leads included.
Documents and deadlines, tracked
Moving a student to the application stage creates their document checklist as tasks, each dated back from the intake deadline. Nothing waits on someone remembering.
Stuck-file flag at 48 hours
If a student sits in one stage with no activity for 48 hours, waiting on a document, a deposit or a visa file, Erino flags it to the counsellor and the counselling head.
Student and parents on one timeline
Every call, WhatsApp and email with the student and their family lands on one record, so any counsellor can pick up the conversation and nothing leaves when someone does.
AI call intelligence
Every counselling call is recorded, transcribed and analysed for sentiment, intent and objections, so you coach on real moments and see which fears are costing you students.
Parent: The course is good, but the total cost is more than we planned.
Counsellor: Let me share two universities with lower tuition and the education loan options on WhatsApp today.
Student: Okay. And my friend's visa was refused last year, does that happen often?
How many students fly out with another consultancy every month?
Move the sliders to match your consultancy. Count everything you earn per student: service fee, university commission and add-on services.
Each orange seat is a student who flew with another consultancy.
Free audit call · we map your leakage stage by stage
Formula: enquiries × slip rate × conversion × revenue per student. Example: 600 enquiries, 15% slipping, 5% conversion and ₹1,20,000 per student = 4.5 students and ₹5.4 lakh a month. Map your full funnel with the free admissions funnel calculator.
How leak-proof is your counselling desk?
Switch on everything that's true for your consultancy today. Be honest; the dial only moves for what actually happens.
Most consultancies we audit start here. Each switch you can't turn on is a place students slip away.
Fix the leaks I can't switch on →Your student journey, not a generic sales template.
An MBBS-abroad family decides differently from a Masters applicant, and a sub-agent network differently from a single branch. Erino is set up around how your students actually decide.
Multi-branch consultancies
Country desks, branch targets, counsellor workloads and several intakes running at once.
IELTS, PTE & test-prep institutes
Coaching batches that feed an admissions desk, so students move from score to application.
MBBS abroad consultants
NEET-linked eligibility, parent-led decisions, university visits and long counselling cycles.
Sub-agent & partner networks
Students referred by partner agents across cities, with source and partner kept on every file.
Country specialists
Canada, UK, Australia, USA or Europe desks, each with its own documents, deposits and visa steps.
University India offices
Recruitment teams working enquiries, webinars and agent partners for one institution.
Your countries. Your stages. Your branches. Set up for you.
Every consultancy counsels differently. Erino is customised to your process, not the other way round, and your account manager sets it up with you. If your counsellors can use WhatsApp, they can use Erino.
Application portals file the paperwork. Erino keeps the student moving.
Most consultancies run on application platforms, a generic CRM, or spreadsheets and WhatsApp groups. Here's where the difference shows up on the counselling desk.
| What counselling teams need | Erino | Application platforms | Generic CRMs (e.g. Zoho, HubSpot) | Spreadsheets + WhatsApp groups |
|---|---|---|---|---|
| Built for | ✓Turning enquiries into enrolled students | ~Submitting applications to universities | ~B2B deal pipelines | ~Keeping a list |
| Instant routing by country and branch | ✓In seconds, 24×7 | ~Starts after a student is ready to apply | ~Needs workflow configuration | ✕Manual, next day |
| Counselling follow-up enforced | ✓Auto-task at every stage + 48-hour flag | ~Not the focus | ~Possible with configuration | ✕Depends on memory |
| Documents dated to intake deadlines | ✓Checklist tasks with owners and due dates | ~Per application | ~Needs custom setup | ✕Chased message by message |
| Student + parent conversations on one timeline | ✓WhatsApp, calls and email together | ~Rarely | ~Via marketplace add-ons | ✕On personal phones |
| AI call intelligence | ✓Transcription, sentiment, intent, objections | ~Rarely | ~Usually higher tiers or add-ons | ✕None |
| Counsellor adoption | ✓WhatsApp-simple; 100% team adoption | ~Used for filing only | ~Feature-heavy for counsellors | ~Familiar, but invisible to managers |
| Setup & support | ✓Live in as little as 2 weeks, with a dedicated account manager | ~Platform onboarding | ~Often weeks with a partner | ~None needed, none given |
| See Erino on my process → | ||||
Comparison reflects typical setups as of 2026; features vary by product, plan and edition. More: Best CRM for admissions teams in India · LeadSquared alternatives · Zoho CRM alternatives
Every lead source in. Every conversation tracked.
Connect the ad platforms, forms, event tools, WhatsApp providers, telephony and payment tools your consultancy already uses.
Lead sources
Conversations & payments
Using something else? Ask us on the audit call. Integrations are set up during onboarding.
"That clarity alone paid for the system."
Founders and sales heads on what changed once follow-ups stopped depending on memory.
★★★★★
“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”
Swapnil M.Founder, CodeFobe
★★★★★
“Our previous CRM recorded everything but enforced nothing. Tasks were there, but discipline wasn't. Erino changed that.”
ShekharSales Head, Technical GuftguRead the case study →
★★★★★
“Earlier, two SDRs would call the same lead or worse, no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Gaurav S.Founder, AG Solutions
★★★★★
“We were losing hot leads in the first 12 hours. It wasn't effort, it was coordination. The structure fixed it.”
Sagar S.Founder, Dhee Coding LabRead the case study →
★★★★★
“We assign leads daily, but I had zero visibility after that. I used to keep asking for reports. With Erino, I can see follow-ups in seconds.”
Sandeep Y.Head of Sales, ArivihanRead the case study →We don't sell you a CRM and leave. We stay.
Every Erino account comes with a dedicated team that builds your CRM, changes it as your consultancy grows and trains every new joiner. A partner after the sale, not a ticket number.
✓ Included with every Erino accountA named account manager
One person who knows your consultancy, on WhatsApp and calls.
Most CRMs:A ticket queueSetup changes, included
New stage, field, automation or report? Ask, and we build it.
Most CRMs:Paid change requestsEvery new joiner trained
New counsellors trained as often as needed, not only at launch.
Most CRMs:Trained onceAdoption reviews
We review usage with you and fix whatever isn't sticking.
Most CRMs:Usage nobody checksReady before every intake
Routing, reports and automations tuned before your busiest weeks.
Most CRMs:You're on your ownYour requests on our roadmap
Feature requests assessed for impact on your business and prioritised.
Most CRMs:Lost in a backlog
Illustration of a typical Genuine Care conversation
Questions consultancy leaders ask us
Didn't find yours? Ask it on a free audit call, or WhatsApp us.
What is the best CRM for study abroad consultancies in India?
The best CRM for a study abroad consultancy is one built around the student journey rather than generic sales: instant lead routing by country and branch, counselling follow-ups that are enforced, document checklists and tasks dated to intake deadlines, student and parent conversations on one timeline, call recording with AI analysis, and branch-wise dashboards.
Erino is built for exactly this: an AI CRM for overseas education consultancies with automatic tasks at every stage, a 48-hour stuck-student flag and AI call intelligence. Education teams using Erino report 100% team adoption and 32% more conversions within 2 months.
How does a study abroad CRM manage student leads?
A study abroad CRM brings enquiries from every source (Meta and Google lead ads, education fairs, seminars and webinars, branch walk-ins, IELTS and PTE batches, sub-agents and referrals) into one queue, removes duplicates and assigns each student to a counsellor by rules such as destination country, course level, branch or language. From there, every stage has a defined next step until the student enrols.
Can Erino track documents and intake deadlines?
Yes. When a student moves to the application stage, their document checklist (such as SOP, LORs, transcripts and passport copy) can be created as tasks with owners and due dates, dated back from the intake deadline. Files with no activity for 48 hours are flagged, so managers see at-risk applications well before the window closes.
How do I stop losing students after counselling?
Most students are lost after a good counselling session that ends without a dated next step. In Erino, every stage change creates the next call or parent meeting automatically, the conversation sits on one timeline with the parents included, and stuck students are flagged at 48 hours.
Can Erino handle different countries such as Canada, the UK, Australia, the USA and Germany?
Yes. Pipelines, stages, document checklists and fields can be configured per destination, so each country desk tracks its own steps, such as GIC for Canada, CAS for the UK, CoE for Australia, I-20 for the USA or a blocked account for Germany.
Does Erino replace application platforms?
No. Application platforms are used to submit applications to universities. Erino manages everything around them: enquiries, counselling, documents, deadlines, offers, funds and visa follow-ups, and the conversations with students and parents that decide whether a student enrols with you.
Can IELTS and PTE institutes use Erino for admissions too?
Yes. Test-prep enquiries and admissions counselling can run in the same CRM, so counsellors can see which coaching students are ready for applications and follow up at the right time instead of running two separate businesses.
Can I manage multiple branches and sub-agents?
Yes. Erino gives branch-wise, counsellor-wise and source-wise views of enquiries, counselling, applications, offers and visas. Leads from sub-agents and partners keep their source on the record, so you can see which partners bring students who actually enrol.
Will our counsellors actually use the CRM?
Adoption is the most common reason CRMs fail in counselling teams. Erino is designed for frontline counsellors: if they can use WhatsApp, they can use Erino. Tasks come to them automatically instead of needing manual updates, and education teams using Erino report 100% team adoption.
Does Erino work with WhatsApp and our calling system?
Yes. Erino connects with WhatsApp providers such as AiSensy and Gupshup and with cloud telephony such as Exotel, Knowlarity, Ozonetel and Smartflo, so WhatsApp messages, calls and emails with students and parents sit on one timeline. Calls can be recorded and analysed by AI for sentiment, intent and objections such as budget or visa concerns.
How does Erino help before a major intake?
In the months before an intake, enquiries and deadlines peak together. Erino spreads new leads across counsellors by rules and capacity, surfaces files at risk of missing a deadline, and flags stuck students at 48 hours, so the rush gets worked instead of piling up.
How long does it take to implement a study abroad CRM?
With Erino, consultancies can go live in as little as 2 weeks. A dedicated account manager maps your process, configures your pipelines and document checklists, connects your lead sources and trains your counsellors.
Is student and parent data safe in Erino?
Erino's data is hosted in India and the platform is aligned with India's DPDP Act. Access is role-based, data is encrypted in transit and at rest, and access is scoped to your organisation. Read more on the Erino Security & Trust page.
How much does a study abroad CRM cost?
Erino's pricing depends on your team size and the setup you need, and is shared after a free demo. See the Erino pricing page or book a free student pipeline audit to get a quote for your consultancy.