erinoEvery call, scored and summarised. Before the rep hangs up.
Your team makes hundreds of calls a day and you hear maybe five. Erino's AI transcribes every call, detects buying intent and objections, marks the lead hot, warm or cold, scores the agent and predicts closure, then suggests the next best action. You coach on real moments and your reps call the right leads first.
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What the AI picks up
What is AI call intelligence?
AI call intelligence uses speech recognition and language models to transcribe sales calls and pull out what matters: buying intent, sentiment, objections, promises and how well the rep handled the call. Erino's AI call intelligence transcribes every recorded call, scores buying intent, maps objections, tags the lead hot, warm or cold, gives an agent score, predicts closure probability and suggests the next best action, all on the lead's timeline.
- Full transcription
- Buying intent
- Objection mapping
- Hot / warm / cold
- Agent score
- Closure probability
- Next best action
Everything a great manager would notice. On every call.
Recorded calls are transcribed and analysed automatically. The results land on the lead, the rep's list and your dashboards.
Complete, speaker-separated transcripts
Every recorded call is transcribed with rep and lead separated, attached to the lead and searchable by keyword.
Intent scored from what the lead says
Erino scores how ready the lead is from their words and questions, so reps call the most likely buyers first.
Objections detected and tracked
Price, timing, competitor, trust, decision-maker. See each objection on the call and which ones your team handles badly.
Every lead tagged after every call
Each call updates the lead's temperature, so lists, assignment and automations use what was actually said.
Each call scored for the rep
Opening, discovery, objection handling, next step and talk-listen balance, scored per call and averaged per rep.
Likelihood to close, per lead
A closure probability from the conversation, so forecasts and priorities reflect what customers said.
A suggested next step after every call
Erino suggests the next step from the call, like sending an EMI plan or booking a parent call, and can create it as a task.
See what's stopping deals, week by week.
Every objection your team hears, counted across every call. Switch teams and hover a cell for the numbers.
Pick a call. Watch the AI read it.
Three real-sounding sales calls. The transcript plays, and the AI report fills in when the call ends.
Sample calls
Each call ends differently. Watch the scores, objections and next best action change.
What are your reps actually saying on calls?
Free 30-minute call quality audit. We analyse a sample of your calls and show you the patterns.
Call intelligence built into the CRM.
Separate call-analysis tools score calls; Erino turns the score into the next action on the lead.
| What call intelligence needs | Erino | Manual call reviews | Standalone AI call tools |
|---|---|---|---|
| Coverage | ✓Every recorded call | ✕A handful a week | ✓Every call |
| Intent, objections, hot/warm/cold | ✓On the lead record | ✕Notes, if any | ~In a separate app |
| Agent score | ✓Per call and per rep | ~Subjective | ✓Usually |
| Closure probability | ✓Feeds the forecast | ✕None | ~Sometimes |
| Next best action as a task | ✓Created on the lead | ✕None | ✕Usually not |
| Indian telephony | ✓Works with your IVR provider | ~n/a | ~Limited |
Comparison reflects typical setups as of 2026; features vary by vendor, plan and edition. More: Zoho CRM alternatives · LeadSquared alternatives · TeleCRM alternatives
"Our previous CRM recorded everything but enforced nothing."
Founders and sales heads on what changed once follow-ups stopped depending on memory.
We don't sell you a CRM and leave. We stay.
Every Erino account comes with a dedicated team that builds your CRM, changes it as your business grows and trains every new joiner. A partner after the sale, not a ticket number.
✓ Included with every Erino accountA named account manager
One person who knows your business, on WhatsApp and calls.
Most CRMs:A ticket queueSetup changes, included
New stage, field, automation or report? Ask, and we build it.
Most CRMs:Paid change requestsEvery new joiner trained
New team trained as often as needed, not only at launch.
Most CRMs:Trained onceAdoption reviews
We review usage with you and fix whatever isn't sticking.
Most CRMs:Usage nobody checksReady before every peak season
Routing, reports and automations tuned before your busiest weeks.
Most CRMs:You're on your ownYour requests on our roadmap
Feature requests assessed for impact on your business and prioritised.
Most CRMs:Lost in a backlog
Illustration of a typical Genuine Care conversation
Tighten your sales in the meantime.
Free tools our team built for sales teams. No sign-up needed.
Questions sales teams ask us
Didn't find yours? Ask it on a free audit call, or WhatsApp us.
What is AI call intelligence in Erino?
It is Erino's AI that transcribes every recorded sales call and analyses it for buying intent, sentiment, objections, lead temperature (hot, warm, cold), agent performance and closure probability, then suggests the next best action on the lead.
Does Erino transcribe the full call?
Yes. Erino produces a full, speaker-separated transcript for each recorded call, attached to the lead and searchable.
What does the agent score measure?
How well the rep handled the call: opening, discovery, objection handling, setting a next step and talk-listen balance. You can add checkpoints specific to your process.
How is closure probability calculated?
Erino's AI estimates how likely a lead is to close from what was said on the call, such as intent signals, objections and agreed next steps, and updates it after each call.
What objections can it detect?
Common sales objections such as price or fees, timing, competitor, trust, decision-maker approval and product fit, plus objections specific to your industry that your account manager sets up.
Which calls does Erino analyse?
Recorded calls from your connected IVR or cloud telephony provider and calls recorded through the Erino mobile app. See integrations.
Can AI scores trigger actions?
Yes. Automations can use the score, for example assigning hot leads to a senior rep, alerting a manager or sending a WhatsApp follow-up.
Can reps see their own scores?
Yes, based on roles. Reps see their call summaries and scores; managers see their team's.
How long does it take to set up?
Teams can go live in as little as 2 weeks, including connecting telephony and setting up scoring with your account manager.
Is call data secure?
Erino's data is hosted in India and the platform is aligned with India's DPDP Act, with role-based access and encryption in transit and at rest. See the Security & Trust page.
Find out what your reps are really saying on calls. In 30 minutes.
An Erino specialist analyses a sample of your calls and shows the intent, objections and missed next steps behind them. You keep the findings either way.
- Top objections across your calls
- Hot leads your team may be missing
- Coaching moments by rep
- A live walkthrough of the AI call report
Get your free call quality audit
Share your number and an Erino specialist will call you, analyse a sample of your sales calls and show you what the AI finds. No cost, no obligation.