erinoParents tour three schools before they choose. Be the school that calls back first.
Erino is the AI CRM built for school admissions teams. Website, portal, ad and walk-in enquiries reach the right counsellor in seconds. Every campus tour gets a follow-up, every registration and fee query has an owner, and every parent call is recorded and scored. No family joins the school that simply called back sooner.
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- 📥New enquiry · school portalNursery · 2027–28 · wants CBSE, needs transport21:12:04
- 🎯Auto-assigned to Meera · Pre-primary deskRule: class + campus + pincode21:12:05
- 💬WhatsApp sent · call task setProspectus, fee structure, tour slots · call by Mon 10 AM21:12:07
- 📞Called Mon 9:38 AM · 6m 10sAI: high intent · concern "fee vs nearby school"09:44
- 🏫Campus tour done · SatInteraction slot and feedback call auto-tasked12:10
- ✅Registered · ₹5,000 form fee paidSeat-confirmation task and document checklist created17:05
Illustration of an Erino workflow
Every enquiry source, one queue
What is a school admissions CRM?
A school admissions CRM is software that manages every parent from first enquiry to seat confirmation and beyond. It captures enquiries from your website, school portals, ads, calls and walk-ins, assigns each one to an admission counsellor, enforces campus-tour and registration follow-ups, tracks fee queries and seat status, and shows the principal the whole admissions funnel live. A school ERP handles fees, attendance and records for enrolled students; a CRM focuses on turning enquiries into admissions. Erino is an AI admissions CRM built for Indian schools, with automatic tasks at every stage, a 48-hour stuck-enquiry flag and AI call scoring.
- Enquiry capture
- Instant routing
- Campus-tour follow-up
- Registration & fee tracking
- Call recording + AI scoring
- Multi-campus dashboards
We know the question you ask at every admissions review.
Principals, admissions heads and counsellors lose families in different places. Pick your seat and see what changes on day one.
We spend lakhs on ads and portals every season. How many of those parents did my team actually call back?
- !Marketing spend you can't trace to admissions. Ads report enquiries, the office reports admissions, and nobody can show what happened in between.
- !Counsellors leave, and families leave with them. Every exit takes chats and half-closed admissions.
- !Seat numbers surface at the board review. By then the admission window is nearly shut.
With Erino: one live view of enquiries, campus tours, registrations and admissions by source, class and campus. Every conversation belongs to the school, not to a phone.
Thirty campus tours on Saturday. How many parents got a follow-up call on Monday?
- !Tour follow-up depends on memory. The warmest moment in the journey is left to a busy counsellor.
- !Families park on fees or the interaction round. Fee structure sent, interaction done, and nobody owns the next step.
- !Coaching is guesswork. You can't listen to every call, so the same objections keep losing the same admissions.
With Erino: every campus tour creates a feedback task, every stuck enquiry is flagged at 48 hours, and AI scores every call so you coach the exact moment a conversation slipped.
The principal wants today's numbers by evening. I'm still with parents on the campus tour.
- !Walk-ins live in a visitor register. Parents who don't register that day are rarely entered anywhere.
- !Portal enquiries, calls and WhatsApp sit in three places. Building the daily report takes an hour.
- !New counsellors take weeks to ramp. The process lives in people, not in the system.
With Erino: your admissions board updates itself. Walk-ins, tours, registrations and overdue tasks on one screen, and the principal sees the same numbers you do.
The 8 leaks in every admissions office that never make the board report.
Your counsellors aren't careless. The system around them leaks. Hover or tap a card to see how Erino plugs it.
The portal enquiry called the next afternoon
Parents enquire at three or four schools at once. The first to call back usually gets the campus tour.
The campus tour that went nowhere
The parents have just walked the campus. Then the counsellor gets busy and the feedback call never happens.
The walk-in nobody entered
Parents who walk in without an appointment sign a register, or nobody notes them at all.
Parked on fees or the interaction round
Fee structure sent, interaction scheduled, and the family waits while another school sends an earlier offer.
Registered, then never confirmed
Form fee paid, then silence before the seat is confirmed. The family takes a seat elsewhere.
The counsellor who left with her phone
When a counsellor resigns, her parent chats and half-closed admissions go with her.
The admission-season overflow
From the day admissions open to the last date, enquiries jump and the office can't keep up. The overflow is never called.
Admitted, then forgotten
No welcome call, no sibling or referral ask, no re-enrolment reminder next year. The relationship ends at admission.
Recognise three or more? See where each one happens on the parent's road ↓
Eight stops from enquiry to referral. Erino drives every one.
Choosing a school passes through more hands than most purchases. Tap a stop to see where schools usually lose the family, and what Erino does about it.
Enquiry
Metric you'll watch: first response time
Seen where families go elsewhere? Let's find yours.
Free 30-minute admissions leakage audit. We map where your enquiries slip, stage by stage.
Same campus. Same footfall. A very different open day.
Open days and weekends are when most parents visit and most enquiries slip. Flip the switch to see one without and with Erino.
- Six families walk in at onceTwo leave before anyone takes their number. They never appear in any report.Every walk-in is loggedCaptured on the counsellor's phone in a few taps, with the class of interest and a next step.
- 42 portal enquiries since Friday nightThey sit in a shared inbox while the team handles the campus tour.All 42 already assignedRouted by class and campus overnight, each with a WhatsApp sent and a call-by time.
- A campus-tour no-showThe 1 PM slot stays empty and nobody calls to reschedule.Reminder sent, no-show chasedA WhatsApp reminder went out at 11. The no-show created a reschedule task automatically.
- A fee query unanswered since WednesdayThe parent is comparing fee structures. Nobody has replied about instalments.Flagged at 48 hoursThe admissions head saw it on Friday, answered the query, and the family has a clear fee plan today.
- "Send me today's numbers"The head of admissions spends an hour building the report for the principal.The numbers are already thereWalk-ins, tours, registrations and overdue tasks by counsellor and campus, live.
- A hopeful parent fills the formNobody sees it until Monday afternoon. Another school calls at 10 AM.A hopeful parent fills the formAssigned instantly, prospectus on WhatsApp in seconds, first in Meera's call queue on Monday.
Five mechanisms. No family left to memory.
Each one closes a specific leak. Together they make follow-up discipline the default in your admissions office, not a daily reminder from the head.
Instant, rule-based enquiry routing
Every enquiry is assigned the second it lands, by the rules your school runs on: class, campus, pincode, language or round-robin. Weekend and late-night enquiries included.
Campus-tour follow-through
Booking a tour sends a WhatsApp reminder. Marking it done creates the feedback call with a due time. A no-show creates a reschedule task. Nothing depends on someone remembering.
Stuck-enquiry flag at 48 hours
If an enquiry sits on a fee query, an interaction round or a pending document with no activity for 48 hours, Erino flags it to the counsellor and the admissions head before the family cools off.
WhatsApp, calls and email in one place
Every touchpoint lands on the family's timeline, so any counsellor can pick up the conversation, and nothing leaves when a counsellor does.
AI call intelligence
Every call is recorded, transcribed and analysed for sentiment, admission intent and objections, so you coach on real moments and spot the objections costing you admissions.
Parent: I like the campus, but the other school has lower fees and a shorter commute.
Counsellor: Let me share our instalment plan and the bus routes near you. Shall I book a second visit with the principal?
Parent: Okay. And is there a sibling concession for my younger one?
How much fee income is slipping out of your admissions office every month?
Move the sliders to match your school. Use the first-year fee a family pays: admission, tuition and annual charges.
Each orange student is one admission that went to another school.
Free audit call · we map your leakage stage by stage
Formula: enquiries × slip rate × conversion × first-year fee. Example: 150 enquiries, 18% slipping, 14% conversion and ₹1,20,000 first-year fee = 3.8 admissions and ₹4,53,600 a month. For response-time impact, try the lead response time calculator.
How leak-proof is your admissions office?
Switch on everything that's true for your school today. Be honest; the needle only moves for what actually happens.
Most schools we audit start here. Each switch you can't turn on is a place families slip away.
Fix the leaks I can't switch on →Your admission cycle, not a generic sales template.
A pre-school parent decides in a week. A Class 9 transfer takes a term. Erino is set up around how your parents actually decide.
Pre-schools & kindergartens
Short decisions, high walk-in volume, fee and franchise questions, and a long wait before the term starts.
CBSE & ICSE schools
Class-wise seats, interaction rounds, sibling and staff-ward quotas and a fixed admission window.
IB & international schools
Longer research, relocating families, assessment days and bigger fee conversations.
School groups & trusts
Multiple campuses, shared enquiry pools and campus-wise seat targets for the trustees.
Residential & boarding schools
Out-of-city families, virtual tours, hostel and transport planning and longer decisions.
Mid-year & transfer admissions
Relocating families, transfer certificates and seat checks, with decisions needed in days.
Your classes. Your fields. Your campuses. Set up for you.
Every school runs admissions differently. Erino is customised to your process, not the other way round, and your account manager sets it up with you. If your counsellors can use WhatsApp, they can use Erino.
Your school ERP runs the school. Erino fills the classrooms.
Most schools run admissions on a school ERP's enquiry module, a generic CRM, or registers, spreadsheets and WhatsApp groups. Here's where the difference shows up in the admissions office.
| What the admissions office needs | Erino | School ERP / enquiry module | Generic CRMs (e.g. Zoho, Salesforce) | Registers + spreadsheets + WhatsApp groups |
|---|---|---|---|---|
| Built for | ✓Converting enquiries into admissions | ~Fees, attendance and student records | ~B2B deal pipelines | ~Keeping a list |
| Instant routing by class and campus | ✓In seconds, 24×7 | ~Varies by module | ~Needs workflow configuration | ✕Manual, next morning |
| Campus-tour follow-up enforced | ✓Auto-task + 48-hour stuck flag | ~Usually logs the visit only | ~Possible with configuration | ✕Depends on memory |
| WhatsApp + calls on one timeline | ✓With Indian WhatsApp & telephony providers | ~Rarely | ~Via marketplace add-ons | ✕On personal phones |
| AI call intelligence | ✓Transcription, sentiment, intent, objections | ~Rarely | ~Usually higher tiers or add-ons | ✕None |
| Multi-campus view for the principal | ✓Live, by campus, source and counsellor | ~Report-based | ~Needs setup | ✕Consolidated by hand |
| Counsellor adoption | ✓WhatsApp-simple; 100% team adoption | ~Built for back-office users | ~Feature-heavy for the front desk | ~Familiar, but invisible to the principal |
| Setup & support | ✓Live in as little as 2 weeks, with a dedicated account manager | ~Vendor-led rollout | ~Often weeks with a partner | ~None needed, none given |
| See Erino on my process → | ||||
Comparison reflects typical setups as of 2026; features vary by vendor, plan and edition. More: Zoho CRM alternatives · Salesforce alternatives · TeleCRM alternatives
Every enquiry source in. Every conversation tracked.
Connect the ad platforms, portals, forms, WhatsApp providers, telephony and payment tools your admissions office already uses.
Enquiry sources
Conversations & payments
Using something else? Ask us on the audit call. Integrations are set up during onboarding.
"Our previous CRM recorded everything but enforced nothing."
Founders and sales heads on what changed once follow-ups stopped depending on memory.
★★★★★
“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”
Swapnil M.Founder, CodeFobe
★★★★★
“Our previous CRM recorded everything but enforced nothing. Tasks were there, but discipline wasn't. Erino changed that.”
ShekharSales Head, Technical GuftguRead the case study →
★★★★★
“Earlier, two SDRs would call the same lead or worse, no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Gaurav S.Founder, AG Solutions
★★★★★
“We were losing hot leads in the first 12 hours. It wasn't effort, it was coordination. The structure fixed it.”
Sagar S.Founder, Dhee Coding LabRead the case study →
★★★★★
“We assign leads daily, but I had zero visibility after that. I used to keep asking for reports. With Erino, I can see follow-ups in seconds.”
Sandeep Y.Head of Sales, ArivihanRead the case study →We don't sell you a CRM and leave. We stay.
Every Erino account comes with a dedicated team that builds your CRM, changes it as your school grows and trains every new joiner. A partner after the sale, not a ticket number.
✓ Included with every Erino accountA named account manager
One person who knows your school, on WhatsApp and calls.
Most CRMs:A ticket queueSetup changes, included
New stage, field, automation or report? Ask, and we build it.
Most CRMs:Paid change requestsEvery new joiner trained
New counsellors trained as often as needed, not only at launch.
Most CRMs:Trained onceAdoption reviews
We review usage with you and fix whatever isn't sticking.
Most CRMs:Usage nobody checksReady before every admission season
Routing, reports and automations tuned before your busiest weeks.
Most CRMs:You're on your ownYour requests on our roadmap
Feature requests assessed for impact on your business and prioritised.
Most CRMs:Lost in a backlog
Illustration of a typical Genuine Care conversation
Questions school leaders ask us
Didn't find yours? Ask it on a free audit call, or WhatsApp us.
What is the best CRM for schools in India?
The best CRM for a school in India is one built around the admissions journey rather than generic B2B deals. Look for instant enquiry routing by class and campus, enforced campus-tour follow-ups, interaction, fee and registration tracking, WhatsApp and calls on one timeline, call recording with AI analysis, and live multi-campus dashboards.
Erino is built for exactly this: an AI CRM for admissions teams with automatic tasks at every stage, a 48-hour stuck-enquiry flag and AI call intelligence. Sales teams using Erino report 100% team adoption, and schools can go live in as little as 2 weeks.
What is the difference between a school ERP and an admissions CRM?
A school ERP runs operations for enrolled students: fees, attendance, timetables, exams and records. An admissions CRM runs the office before the roll number: capturing enquiries, assigning them, enforcing follow-ups, tracking campus tours, interaction rounds and fee queries, and converting parents into admissions. Erino works alongside your school ERP rather than replacing it.
How does an admissions CRM handle enquiries from portals, ads and walk-ins?
An admissions CRM brings enquiries from every source (school portals, Meta and Google lead ads, your website, calls, walk-ins and referrals) into one queue, removes duplicates and assigns each enquiry to a counsellor by rules such as class, campus, pincode or language. In Erino this happens in seconds, 24×7, and the parent can receive the prospectus and fee structure on WhatsApp straight away.
Can Erino make sure every campus tour gets a follow-up?
Yes. Booking a tour can send a WhatsApp reminder, marking it done creates a feedback call task with an owner and a due time, and a no-show creates a reschedule task. If an enquiry has no activity for 48 hours, it is flagged to the counsellor and the admissions head.
Can Erino track interaction rounds, fee queries and registrations?
Yes. Interaction, assessment, fee discussion and registration can be set up as their own stages or statuses, each with an owner and a due date. Enquiries that sit idle for 48 hours are flagged, so a pending fee query or a stalled registration gets chased before the family joins another school.
How can a school reduce drop-off between registration and admission?
Most drop-off happens in the gap after the form fee is paid, when the parent hears nothing while documents and seat confirmation are pending. Erino creates follow-up tasks from registration to admission and keeps the parent updated on WhatsApp, so the relationship stays warm until the child's name is on the roll.
Does Erino work for pre-schools, CBSE, ICSE, IB and boarding schools?
Yes. Pipelines, stages, fields and lost reasons are configured to your school, whether that's a high-walk-in pre-school, a CBSE or ICSE school with interaction rounds, an IB school with assessment days, a boarding school with virtual tours and hostel planning, or a school group with several campuses.
Can I manage multiple campuses or a school group in one CRM?
Yes. Erino gives campus-wise, source-wise and counsellor-wise views of enquiries, tours, registrations and overdue follow-ups, so principals, trustees and admissions heads can compare campuses live and act within days instead of at the end of the season.
Will our counsellors actually use the CRM?
Adoption is the most common reason admissions CRMs fail. Erino is designed for the front desk: if your counsellors can use WhatsApp, they can use Erino. Tasks come to them automatically instead of needing manual updates, and sales teams using Erino report 100% team adoption.
Does Erino work with WhatsApp and our calling system?
Yes. Erino connects with WhatsApp providers such as AiSensy and Gupshup and with cloud telephony such as Exotel, Knowlarity, Ozonetel and Smartflo, so WhatsApp messages, calls and emails sit on one family timeline. Calls can be recorded and analysed by AI for sentiment, admission intent and objections such as fees or commute.
How does Erino help during the admission season rush?
When admissions open, enquiry volumes jump and leads overflow. Erino spreads new enquiries across the team by rules and capacity, shows the admissions head the unworked queue live, and flags stuck enquiries at 48 hours, so peak-season parents get a call instead of piling up.
How long does it take to implement an admissions CRM?
With Erino, schools can go live in as little as 2 weeks. A dedicated account manager maps your process, configures your pipeline, connects your enquiry sources and trains your counsellors and admissions head.
Is parent and student data safe in Erino?
Erino's data is hosted in India and the platform is aligned with India's DPDP Act. Access is role-based, data is encrypted in transit and at rest, and access is scoped to your organisation. Read more on the Erino Security & Trust page.
How much does an admissions CRM cost?
Erino's pricing depends on your team size and the setup you need, and is shared after a free demo. See the Erino pricing page or book a free admissions leakage audit to get a quote for your school.