Every IVR. Every WhatsApp provider. Every lead source.
Indian sales teams run on Exotel and Knowlarity, AiSensy and Gupshup, IndiaMART and Meta ads. Erino connects to India's IVR and telephony providers, WhatsApp Business API providers, ad platforms, lead portals, website forms, Zoho SalesIQ, email and payments, with Zapier, webhooks and an API for the rest. Your account manager connects them during onboarding.
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Connected to
Search your stack. It's probably already here.
Type a provider or filter by category. If it isn't listed but has an API or webhook, we connect it during onboarding.
Integration directory
Search or filter. Your account manager connects whatever your team uses.
From any source to the right rep, instantly.
Every integration ends in the same place: the right lead, with an owner and a next step.
From an ad, portal, form, chat, call or WhatsApp.
Existing lead? Merged onto the same timeline.
Round-robin, city, course or source.
WhatsApp template and a call task, automatically.
Which integrations does a sales CRM in India need?
A sales CRM in India needs to connect to cloud telephony and IVR (so calls are logged and recorded), WhatsApp Business API (so chats sit on the lead), ad platforms and lead portals (so every lead lands automatically), website forms and chat, email and calendars, and payments. Erino integrates with India's major providers in each category, plus Zapier, Pabbly, webhooks and a REST API, and your account manager sets them up during onboarding.
- IVR & cloud telephony
- WhatsApp Business API
- Ads & lead portals
- Forms & Zoho SalesIQ
- Email & calendar
- Payments
- Zapier · webhooks · API
Seven categories. One lead record.
Every integration ends in the same place: the right lead, with the right owner and the next step set.
India's IVR and telephony providers
Exotel, Knowlarity, Ozonetel, Tata Tele Smartflo, MyOperator, Servetel, Airtel IQ and more. Calls are logged, recorded and analysed by AI.
India's WhatsApp providers
AiSensy, Gupshup, Interakt, WATI, Gallabox, DoubleTick and Meta's Cloud API. Two-way chat, templates and automation.
Ad platforms and Indian portals
Meta, Google and LinkedIn lead forms; IndiaMART, JustDial, TradeIndia, 99acres, MagicBricks, Housing.com, Shiksha, CollegeDunia, CarDekho and more.
Forms, landing pages and Zoho SalesIQ
Website and WordPress forms, Webflow, Typeform, Google Forms, landing pages, and Zoho SalesIQ chats as leads with transcripts.
Email sync and bookings
Gmail, Outlook and Zoho Mail on the timeline; Calendly and Google Calendar bookings as tasks and meetings.
Payment links and status
Razorpay, PayU and Cashfree payment links sent from Erino, with payment status updating the lead.
Connect any tool
Zapier, Pabbly Connect and Make for thousands of apps, webhooks in and out, and a REST API for custom builds.
Is your team still copy-pasting leads between tools?
Free 30-minute integration audit. We list your tools and show how each one connects to Erino.
Integrations built for India, set up for you.
Global CRMs are built around global tools. Indian teams sell on Indian ones.
| What an Indian sales stack needs | Erino | Global CRMs | Manual / sheets |
|---|---|---|---|
| Indian IVR and telephony | ✓Exotel, Knowlarity, Ozonetel, Smartflo, MyOperator and more | ~Few, via marketplace | ✕None |
| WhatsApp Business API providers | ✓AiSensy, Gupshup, Interakt, WATI and more | ~Limited, via add-ons | ✕Personal phones |
| Indian lead portals | ✓IndiaMART, JustDial, 99acres, Shiksha and more | ~Via Zapier, if at all | ✕Copy-paste |
| Zoho SalesIQ and website chat | ✓Chats become leads | ~Varies | ✕None |
| Zapier, webhooks, API | ✓All three | ✓Usually | ✕None |
| Who sets it up | ✓Your account manager, during onboarding | ~You or a partner | ~n/a |
Comparison reflects typical setups as of 2026; features vary by vendor, plan and edition. More: Zoho CRM alternatives · LeadSquared alternatives · TeleCRM alternatives
"Our previous CRM recorded everything but enforced nothing."
Founders and sales heads on what changed once follow-ups stopped depending on memory.
We don't sell you a CRM and leave. We stay.
Every Erino account comes with a dedicated team that builds your CRM, changes it as your business grows and trains every new joiner. A partner after the sale, not a ticket number.
✓ Included with every Erino accountA named account manager
One person who knows your business, on WhatsApp and calls.
Most CRMs:A ticket queueSetup changes, included
New stage, field, automation or report? Ask, and we build it.
Most CRMs:Paid change requestsEvery new joiner trained
New team trained as often as needed, not only at launch.
Most CRMs:Trained onceAdoption reviews
We review usage with you and fix whatever isn't sticking.
Most CRMs:Usage nobody checksReady before every peak season
Routing, reports and automations tuned before your busiest weeks.
Most CRMs:You're on your ownYour requests on our roadmap
Feature requests assessed for impact on your business and prioritised.
Most CRMs:Lost in a backlog
Illustration of a typical Genuine Care conversation
Tighten your sales in the meantime.
Free tools our team built for sales teams. No sign-up needed.
Questions sales teams ask us
Didn't find yours? Ask it on a free audit call, or WhatsApp us.
Which IVR and telephony providers does Erino integrate with?
Erino integrates with India's major IVR and cloud telephony providers, including Exotel, Knowlarity, Ozonetel, Tata Tele Smartflo, MyOperator, Servetel, Airtel IQ, Acefone, CallerDesk, MCUBE, TeleCMI and Kaleyra. Calls are logged on the lead, recorded and analysed by AI.
Which WhatsApp providers work with Erino?
Erino works with WhatsApp Business API providers including AiSensy, Gupshup, Interakt, WATI, Gallabox, DoubleTick, Route Mobile and Meta's WhatsApp Cloud API, for two-way chat, templates and automation.
Can Erino capture leads from Meta, Google and LinkedIn ads?
Yes. Leads from Meta (Facebook and Instagram) lead ads, Google Ads lead forms and LinkedIn Lead Gen Forms land in Erino automatically with campaign details.
Does Erino integrate with IndiaMART, JustDial and property or education portals?
Yes. Erino captures leads from IndiaMART, JustDial, TradeIndia, Sulekha, 99acres, MagicBricks, Housing.com, Shiksha, CollegeDunia, CollegeDekho, CarDekho, CarWale and similar portals.
Does Erino integrate with Zoho SalesIQ?
Yes. Zoho SalesIQ website chats become leads in Erino with the chat transcript attached.
Can I connect my website forms?
Yes. Any website form, WordPress forms (Contact Form 7, Elementor, Forminator), Webflow, Typeform, Google Forms and landing page tools.
What if my tool isn't listed?
If it has an API or webhook, we can connect it. Zapier, Pabbly Connect and Make cover thousands of apps, and Erino's REST API supports custom builds.
Who sets up the integrations?
Your Erino account manager connects your tools during onboarding and tests them before go-live, included.
Can I switch providers later?
Yes. If you change IVR or WhatsApp provider, your account manager reconnects Erino and your history stays on the leads.
Is integration data secure?
Erino's data is hosted in India and the platform is aligned with India's DPDP Act, with role-based access and encryption in transit and at rest. See the Security & Trust page.
Find out how many leads wait between your tools. In 30 minutes.
An Erino specialist lists every tool your team uses and shows how each connects to Erino, and where leads are slipping between them. You keep the findings either way.
- Your current stack, mapped
- Leads delayed or lost between tools
- An integration plan for your IVR, WhatsApp and sources
- A live walkthrough of leads landing in one queue
Get your free integration audit
Share your number and an Erino specialist will call you, list the tools your team uses and show how each one connects to Erino. No cost, no obligation.