erinoBuyers send an RFQ to five suppliers. Be the one that quotes first.
Erino is the AI CRM built for manufacturing sales teams. RFQs from IndiaMART, your website, trade shows and distributors reach the right engineer in seconds. Every quotation, sample and trial has a follow-up, every PO has an owner, and every buyer call is recorded and scored. No order goes to the supplier who simply answered first.
Prefer to see it first? Book a live demo →
- 📥New RFQ · IndiaMARTCNC-machined flange · 2,000 pcs · drawing attached20:20:04
- 🎯Auto-assigned to Vikram · Machined partsRule: product line + region + quantity band20:20:05
- 💬WhatsApp sent · quotation task setCapability sheet + sample slot · quote by Mon 12 PM20:20:07
- 📞Quotation call Mon 9:40 AM · 9mAI: high intent · concern "lead time vs current vendor"09:52
- 🧪Sample approved · WedTrial feedback task and revised-quote task created11:30
- ✅PO received · 30% advanceDispatch-schedule and payment-follow-up tasks created16:15
Illustration of an Erino workflow
Every RFQ source, one queue
What is a CRM for manufacturers?
A manufacturing CRM is software that manages every buyer from first RFQ to repeat order. It captures enquiries from IndiaMART, your website, trade shows and distributors, assigns each to a sales engineer, enforces quotation, sample and PO follow-ups, tracks payment and dispatch follow-ups, and shows the sales head the whole order pipeline. An ERP such as Tally or SAP runs production, inventory and accounts; a CRM focuses on winning and repeating orders. Erino is an AI CRM built for Indian B2B teams, with automatic tasks at every stage, a 48-hour stuck-quotation flag and AI call scoring.
- RFQ capture
- Instant routing
- Quotation follow-up
- Sample & trial tracking
- Repeat-order reminders
- Call recording + AI scoring
We know the question you ask at every sales review.
Owners, sales heads and sales engineers lose orders in different places. Pick your seat and see what changes on day one.
We pay for IndiaMART, exhibitions and a sales team. How many of those RFQs did we actually quote on time?
- !Marketplace spend you can't trace to orders. Leads are reported, orders are booked, and nobody can show what happened in between.
- !A sales engineer leaves, the customer relationship leaves. Buyer history sits on a personal phone.
- !The order forecast is a guess. Quotations live in Excel and mailboxes.
With Erino: one live view of RFQs, quotations, samples and POs by source, product line and engineer, with every buyer conversation owned by the company.
Sixty quotations are out. How many have I actually followed up on this week?
- !Quotation follow-up depends on memory. Most RFQs close on the third call, and most engineers stop at the first.
- !Samples go out and nothing happens. The trial result is never chased.
- !Coaching is guesswork. You can't listen to every buyer call.
With Erino: every quotation creates a follow-up, every stuck deal is flagged at 48 hours, and AI scores every call so you coach the exact moment an order slipped.
I get RFQs on WhatsApp, email and calls. By evening I've lost track of which quote I owe whom.
- !RFQs arrive from five places. Drawings sit in email, specs on WhatsApp.
- !Revised quotes get lost. Version 3 of the quote lives on a laptop.
- !Reports eat time. You rebuild the weekly pipeline sheet every Friday.
With Erino: your day starts with a task list: quotes due, samples to chase, payments pending. Drawings, quotes and chats stay on one buyer record.
The 8 leaks in every sales office that never make the order-book report.
Your engineers aren't careless. The system around them leaks. Hover or tap a card to see how Erino plugs it.
The IndiaMART RFQ answered the next day
Buyers send the same RFQ to five suppliers. The first credible reply usually shapes the shortlist.
The quotation that never got a second call
The quote is emailed and the engineer moves on. No one asks whether the buyer even opened it.
The sample sent, the trial never chased
A sample reaches the plant. Weeks pass without anyone asking about the result.
Stuck on price, lead time or specs
The buyer asks for a better price or a shorter lead time and the thread goes quiet while a rival responds.
PO received, advance forgotten
The PO arrives but the advance, drawing approval or dispatch date drifts, and the buyer loses patience.
The distributor lead no one routed
Dealers and distributors forward enquiries by WhatsApp, and no one tracks who followed up.
The reorder that went to someone else
A good customer's repeat cycle passes without a call. A competitor calls first.
The engineer who left with his phone
His buyer chats, drawings and quote history go with him.
Recognise three or more? See where each one happens on the buyer's road ↓
Eight stops from RFQ to reorder. Erino drives every one.
B2B orders pass through engineers, purchase and accounts. Tap a stop to see where manufacturers usually lose the order, and what Erino does about it.
RFQ
Metric you'll watch: first response time
Seen where orders go to a rival? Let's find yours.
Free 30-minute enquiry leakage audit. We map where your RFQs slip, stage by stage.
Same RFQs. Same engineers. A very different order book.
Month-end and quarter-end are when pipelines are chased hardest and leaks show. Flip the switch to see one day without and with Erino.
- 31 RFQs since FridayThey sit in IndiaMART and email while engineers start the day with whatever they remember.All 31 already assignedRouted by product line and region, each with a WhatsApp sent and a quote-by time.
- Quote 3 for a regular buyerThe latest version lives on a laptop and the buyer asks which price is current.One quote historyEvery version and price is on the buyer's record, with who sent what and when.
- A sample dispatched 12 days agoNo one has asked whether it passed trial.Trial feedback task raisedThe task fired on day 7, the engineer called, and the revised quote is already out.
- A negotiation quiet since WednesdayThe buyer wanted a better lead time. A rival replied first.Flagged at 48 hoursThe sales head saw it on Friday, approved a revised lead time, and the buyer has an answer today.
- "What is the closing forecast?"The head rebuilds the pipeline sheet from five engineers' Excel files.The forecast is already thereQuotes, samples, POs and payments due by engineer, stage and value, live.
- An RFQ arrives on Sunday nightNobody sees it until Monday afternoon. The buyer has shortlisted two suppliers.An RFQ arrives on Sunday nightAssigned instantly, capability sheet on WhatsApp in seconds, first in Vikram's queue on Monday.
Five mechanisms. No family left to memory.
Each one closes a specific leak. Together they make follow-up discipline the default in your sales office, not a daily reminder from the head.
Instant, rule-based RFQ routing
Every RFQ is assigned the second it lands, by the rules you run on: product line, region, quantity band, key account or round-robin. Weekend and night RFQs included.
Sample and trial follow-through
Marking a sample as dispatched creates the feedback task with a due date. Approval or rejection is logged with a reason, and an approved sample triggers the revised quote.
Stuck-quotation flag at 48 hours
If a quotation or negotiation sits with no activity for 48 hours, Erino flags it to the engineer and the sales head before a rival closes the order.
WhatsApp, calls and email in one place
Drawings, quotes, calls and chats land on the buyer's record, so any engineer can continue the conversation and nothing leaves with a person.
AI call intelligence
Every buyer call is recorded, transcribed and analysed for sentiment, order intent and objections, so you coach on real moments and see which objections cost you orders.
Buyer: Your rate is fine but our current vendor delivers in three weeks.
Engineer: I can offer a staggered schedule: first 500 in two weeks. Shall I send a revised quote today?
Buyer: Okay. And what's the payment term on the first lot?
How much order value is slipping out of your sales office every month?
Move the sliders to match your business. Use your average order value, not your largest one.
Each orange unit is one order that went to another supplier.
Free audit call · we map your leakage stage by stage
Formula: RFQs × slip rate × conversion × order value. Example: 120 RFQs, 30% slipping, 12% conversion and ₹4,00,000 order value = 4.3 orders and ₹17,28,000 a month. For response-time impact, try the lead response time calculator.
How leak-proof is your sales office?
Switch on everything that's true for your company today. Be honest; the needle only moves for what actually happens.
Most teams we audit start here. Each switch you can't turn on is a place where RFQs slip away.
Fix the leaks I can't switch on →Your sales cycle, not a generic sales template.
A fabricator quotes in a day. A machinery maker spends months on one order. Erino is set up around how your buyers actually decide.
Engineering & fabrication
Drawing-based RFQs, job work, repeat orders and quote revisions.
Industrial machinery
Long cycles, technical clarifications, site visits, demos and advance payments.
Auto components
OEM and tier-2 buyers, sample approvals, PPAP-style stages and annual contracts.
Packaging & plastics
High reorder frequency, specification changes and tight lead times.
Chemicals & materials
Specifications, trial lots, distributor networks and payment follow-up.
Electricals & electronics
Dealer-led sales, project quotes and tender follow-ups.
Your products. Your stages. Your channels. Set up for you.
Every plant sells differently. Erino is customised to your process, not the other way round, and your account manager sets it up with you. If your engineers can use WhatsApp, they can use Erino.
Your ERP runs production. Erino wins the orders.
Most manufacturers run sales on an ERP like Tally, a generic CRM, or Excel and WhatsApp. Here's where the difference shows up in the sales office.
| What the sales office needs | Erino | ERP / Tally | Generic CRMs (e.g. Zoho, Salesforce) | Excel + email + WhatsApp |
|---|---|---|---|---|
| Built for | ✓Winning and repeating orders | ~Production, stock and accounts | ~Generic deal pipelines | ~Keeping a list |
| Instant RFQ routing | ✓In seconds, 24×7 | ✕Not a sales tool | ~Needs workflow configuration | ✕Manual, next morning |
| Quotation follow-up enforced | ✓Auto-task + 48-hour stuck flag | ✕Quote records only | ~Possible with configuration | ✕Depends on memory |
| Sample & trial tracking | ✓Stage with feedback tasks | ✕Not covered | ~Custom setup | ✕Excel columns |
| WhatsApp + calls on one timeline | ✓With Indian WhatsApp & telephony providers | ✕No | ~Via marketplace add-ons | ✕On personal phones |
| AI call intelligence | ✓Transcription, sentiment, intent, objections | ✕No | ~Usually higher tiers or add-ons | ✕None |
| Engineer adoption | ✓WhatsApp-simple; 100% team adoption | ~Used by accounts, not sales | ~Feature-heavy for engineers | ~Familiar, but invisible to the owner |
| Setup & support | ✓Live in as little as 2 weeks, with a dedicated account manager | ~Partner-led | ~Often weeks with a partner | ~None needed, none given |
| See Erino on my process → | ||||
Comparison reflects typical setups as of 2026; features vary by vendor, plan and edition. More: Zoho CRM alternatives · Salesforce alternatives · TeleCRM alternatives
Every enquiry source in. Every conversation tracked.
Connect the marketplaces, ad platforms, forms, WhatsApp providers, telephony and payment tools your sales office already uses.
RFQ sources
Conversations & payments
Using something else? Ask us on the audit call. Integrations are set up during onboarding.
"Our previous CRM recorded everything but enforced nothing."
Founders and sales heads on what changed once follow-ups stopped depending on memory.
★★★★★
“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”
Swapnil M.Founder, CodeFobe
★★★★★
“Our previous CRM recorded everything but enforced nothing. Tasks were there, but discipline wasn't. Erino changed that.”
ShekharSales Head, Technical GuftguRead the case study →
★★★★★
“Earlier, two SDRs would call the same lead or worse, no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Gaurav S.Founder, AG Solutions
★★★★★
“We were losing hot leads in the first 12 hours. It wasn't effort, it was coordination. The structure fixed it.”
Sagar S.Founder, Dhee Coding LabRead the case study →
★★★★★
“We assign leads daily, but I had zero visibility after that. I used to keep asking for reports. With Erino, I can see follow-ups in seconds.”
Sandeep Y.Head of Sales, ArivihanRead the case study →We don't sell you a CRM and leave. We stay.
Every Erino account comes with a dedicated team that builds your CRM, changes it as your company grows and trains every new joiner. A partner after the sale, not a ticket number.
✓ Included with every Erino accountA named account manager
One person who knows your company, on WhatsApp and calls.
Most CRMs:A ticket queueSetup changes, included
New stage, field, automation or report? Ask, and we build it.
Most CRMs:Paid change requestsEvery new joiner trained
New engineers trained as often as needed, not only at launch.
Most CRMs:Trained onceAdoption reviews
We review usage with you and fix whatever isn't sticking.
Most CRMs:Usage nobody checksReady before every month-end
Routing, reports and automations tuned before your busiest weeks.
Most CRMs:You're on your ownYour requests on our roadmap
Feature requests assessed for impact on your business and prioritised.
Most CRMs:Lost in a backlog
Illustration of a typical Genuine Care conversation
Questions manufacturers ask us
Didn't find yours? Ask it on a free audit call, or WhatsApp us.
What is the best CRM for manufacturers in India?
The best CRM for a manufacturer is one built around RFQs, quotations, samples and repeat orders rather than generic deal stages. Look for instant RFQ routing by product line and region, enforced quotation follow-ups, sample and trial tracking, WhatsApp and calls on one timeline, and call recording with AI analysis.
Erino is built for Indian B2B teams, with automatic tasks at every stage, a 48-hour stuck-quotation flag and AI call intelligence. Sales teams using Erino report 100% team adoption, and manufacturers can go live in as little as 2 weeks.
What is the difference between an ERP and a manufacturing CRM?
An ERP such as Tally or SAP runs production, inventory, billing and accounts. A manufacturing CRM runs sales before the sales order: capturing RFQs, assigning engineers, enforcing quotation and sample follow-ups, and tracking POs and payments. Erino works alongside your ERP rather than replacing it.
Can Erino capture RFQs from IndiaMART and our website?
Yes. Erino connects with lead sources such as IndiaMART, TradeIndia, Meta and Google lead ads, your website forms and trade-show lists, and with tools like Zapier and Pabbly where a direct connector is not available. Every RFQ lands in one queue and is assigned in seconds.
How does Erino route RFQs to the right sales engineer?
You set the rules: product line, region, quantity band, key account or round-robin. Erino assigns each RFQ the moment it lands, 24×7, and sends the buyer your capability sheet on WhatsApp.
Can Erino make sure every quotation gets a follow-up?
Yes. Sending a quotation creates the next follow-up with an owner and a due date. If a quote or negotiation has no activity for 48 hours, it is flagged to the engineer and the sales head.
Can Erino track samples and trials?
Yes. Sample and trial can be set up as their own stage. Dispatch creates a feedback task, and approval or rejection is logged with a reason, so no sample goes unchased.
Can Erino handle distributor and dealer leads?
Yes. Channel enquiries can be captured and routed by territory, so you can see which distributor followed up on which lead and which went quiet.
Can Erino remind us about repeat orders and payments?
Yes. Erino can create reorder reminders from a buyer's order history and payment follow-up tasks against invoices, so repeat business and receivables get a call before they slip.
Will our sales engineers actually use the CRM?
Adoption is the most common reason B2B CRMs fail. Erino is designed for the field and the desk: if your engineers can use WhatsApp, they can use Erino. Tasks come to them automatically, and sales teams using Erino report 100% team adoption.
Does Erino work with WhatsApp and our calling system?
Yes. Erino connects with WhatsApp providers such as AiSensy and Gupshup and cloud telephony such as Exotel, Knowlarity, Ozonetel and Smartflo, so messages, calls and emails sit on one buyer timeline. Calls can be recorded and analysed by AI for sentiment, order intent and objections.
How long does it take to implement a manufacturing CRM?
With Erino, manufacturers can go live in as little as 2 weeks. A dedicated account manager maps your process, configures your pipeline, connects your RFQ sources and trains your team.
Is our buyer and pricing data safe in Erino?
Erino's data is hosted in India and the platform is aligned with India's DPDP Act. Access is role-based, data is encrypted in transit and at rest, and access is scoped to your organisation. Read more on the Erino Security & Trust page.
How much does a manufacturing CRM cost?
Erino's pricing depends on your team size and the setup you need, and is shared after a free demo. See the Erino pricing page or book a free enquiry leakage audit to get a quote.