erinoYour counsellors work hard. Your leads don't have to slip.
Erino is the AI CRM built for EdTech admissions teams. Every enquiry is assigned in seconds, every follow-up becomes a task, every call is recorded and scored, and stuck leads are flagged in 48 hours. No lead waits until morning. No admission is lost to "I forgot to call back".
Prefer to see it first? Book a live demo →
- 📥New enquiry · Meta Lead AdRiya S. · NEET 2027 dropper batch11:04:02
- 🎯Auto-assigned to Priya (NEET desk)Round-robin by course & centre11:04:03
- 💬WhatsApp welcome sentBrochure + batch timings11:04:05
- ✅Task created: call by 10:00 AMOwner: Priya · reminder set11:04:05
- 📞Called 9:42 AM · 6m 12sAI: high intent · objection "fees"09:48
- 🎓Counselling session bookedStage → Demo Done · next step set09:49
Illustration of an Erino workflow
Trusted by EdTech teams
What is an EdTech CRM?
An EdTech CRM is software that manages every student enquiry from first contact to enrolment. It captures leads from ads, websites and calls, assigns each one to a counsellor, schedules and enforces follow-ups, records calls and WhatsApp conversations, and shows managers the admissions pipeline in real time, so no interested student is forgotten. Erino is an AI EdTech CRM built for Indian admissions teams: it adds automatic tasks at every stage, a 48-hour stuck-lead flag and AI call scoring.
- Lead capture
- Auto-assignment
- Follow-up enforcement
- Call recording + AI scoring
- WhatsApp in one timeline
- Branch dashboards
We know the question that keeps you up at 11pm.
Founders, sales heads and centre managers lose admissions in different places. Pick your seat and see what changes on day one.
We spend lakhs on Meta ads every month. How many of those enquiries did we actually call?
- !Ad spend you can't trace to admissions. Marketing reports leads, sales reports enrolments, and nobody can show what happened in between.
- !Growth depends on a few star counsellors. When one leaves, their WhatsApp chats and follow-ups leave with them.
- !You find out about a bad month on the 30th. By then, the cold leads can't be saved.
With Erino: one live view of enquiries, follow-ups and admissions by source, course and centre. Every conversation belongs to the company, not to a phone.
My team says they followed up. The CRM says nothing. Who's right?
- !Follow-ups live in counsellors' heads. "I'll call her Thursday" is promised, then never tracked.
- !Two counsellors call the same lead, or nobody does. Ownership is unclear the moment volume spikes.
- !Coaching is guesswork. You can't listen to 400 calls a day, so training never sticks.
With Erino: every stage creates the next task automatically, every lead has one owner, and AI scores every call so you coach the exact moment a pitch went wrong.
Head office wants numbers by 6pm. My counsellors are still on WhatsApp.
- !Walk-ins, calls and WhatsApp in three different places. Building the daily report takes an hour.
- !Your centre is compared on numbers you can't see live. A branch can run 30% off target for weeks before anyone notices.
- !New counsellors take weeks to ramp. Process lives in people, not in the system.
With Erino: your centre's board updates itself. Today's tasks, walk-ins, demos and admissions on one screen, and head office sees the same truth you do.
The 6 lead leakages every EdTech team has, and nobody reports.
Your counsellors aren't lazy. The system around them leaks. Hover or tap a card to see how Erino plugs it.
The 11pm lead nobody called
A parent fills your form at night. By morning, they've spoken to two other institutes.
Follow-up promised, never tracked
"I'll call after the results." Nobody wrote it down, so nobody called.
Manager blind until month-end
Missed follow-ups show up in the monthly report, when 40% of slipped deals are already cold.
WhatsApp is the real CRM
The best conversations happen on counsellors' personal phones. Management sees none of it.
Branch managers flying blind
Five branches, one 30% off target, and nobody knows until the month closes.
Call quality with zero visibility
You can't review hundreds of calls, so the same objections keep losing the same admissions.
Recognise three or more? You're leaking admissions every week. Let's put a number on it ↓
How much fee revenue is slipping through your team every month?
Move the sliders to match your institute. Most teams are surprised by the second number.
Each square is one enquiry. Orange ones slip.
Free audit call · we'll map your leakage stage by stage
Formula: enquiries × slip rate × conversion rate × average fee. Example from our EdTech page: 200 enquiries, 10% slip, ₹15,000 fee = ₹3,00,000+ a month. Want the full funnel? Try the admissions funnel calculator or the lead leakage calculator.
Same team. Same leads. A very different day.
Flip the switch to see one ordinary admissions day without and with Erino.
- Morning starts with a spreadsheetThe manager exports last night's leads and splits them on WhatsApp. 40 minutes gone.Morning starts with a task listLast night's 37 enquiries are already assigned, with call-by times. Counsellors start dialling at 9:31.
- Two counsellors call the same parentThe parent is annoyed. The other 12 new leads haven't been touched.One lead, one ownerOwnership is visible on every record, so no double calls and no orphan leads.
- "I'll call after the mock result"Promised to a JEE aspirant on a call. Never written down.The follow-up writes itselfMoving the lead to "Connected" created a task for the result date, with a reminder.
- "Send me today's numbers"The centre manager chases counsellors for an hour to build the report.The numbers are already thereCalls, demos, admissions and overdue tasks by counsellor and branch, live.
- A hot lead fills the formNobody sees it until tomorrow. A competitor calls at 9am.A hot lead fills the formAssigned instantly, WhatsApp sent, call task set for the morning. It's first in Priya's queue.
- Month-end surpriseTarget missed by 18%. Nobody can say exactly which leads slipped.No surprisesStuck leads were flagged at 48 hours all month. You knew on day 9, and fixed it.
From enquiry to enrolment, every stage has a next step.
A CRM that only records is a diary. Erino acts at each stage, so leads move forward instead of going quiet.
Seen enough leaks? Let's find yours.
Free 30-minute admissions leakage audit. We map where your enquiries slip, stage by stage.
Five mechanisms. Zero leads left to memory.
Each one closes a specific leak. Together they make follow-up discipline the default, not a daily reminder from the manager.
Auto-task at every stage transition
When a counsellor moves a lead forward, Erino creates the next follow-up with a due date and owner. Nobody has to remember. Nobody can quietly skip it.
Stuck-deal flag at 48 hours
If a lead sits in one stage with no activity for 48 hours, Erino flags it to the counsellor and manager, before it goes cold.
WhatsApp, calls and email in one place
Every touchpoint lands on the lead's timeline, so anyone can pick up the conversation, and nothing leaves when a counsellor does.
A manager dashboard that's live
See overdue follow-ups, stuck leads and counsellor activity as they happen, by team, course and branch.
target
AI call intelligence
Every call is recorded, transcribed and analysed for sentiment, buying intent and objections, so you coach on real moments, not guesses.
Parent: The batch looks good, but the fees are higher than the other institute.
Counsellor: I understand. We also have a two-instalment plan. Can I share it on WhatsApp now?
Parent: Yes, and can we visit the centre on Saturday?
Your admissions cycle, not a generic sales template.
A NEET coaching enquiry and a data science bootcamp lead don't move the same way. Erino is configured to the way your students actually decide.
JEE, NEET & coaching institutes
Seasonal spikes, parents as decision-makers, multiple centres and batch-wise counselling.
Test prep (CAT, UPSC, GMAT, IELTS)
Long research cycles, webinar and demo-class funnels, and price-sensitive comparisons.
Upskilling & online courses
High-volume Meta and Google leads, working professionals, EMI conversations and fast callbacks.
K-12 schools
Admission season windows, campus visits, parent follow-ups and sibling enquiries.
Colleges & universities
Programme-wise pipelines, application tracking and counselling across many courses.
Study abroad consultancies
Months-long journeys, documents, university shortlists and visa milestones.
Your stages. Your fields. Your rules. Set up for you.
Every institute counsels differently. Erino is customised to your process (not the other way round), and your account manager sets it up with you. If your counsellors can use WhatsApp, they can use Erino.
Every lead source in. Every conversation tracked.
Connect the ad platforms, forms, WhatsApp providers, telephony and payment tools your admissions team already uses.
Lead sources
Conversations & payments
Using something else? Ask us on the audit call. Integrations are set up during onboarding.
Generic CRMs record. ERPs administer. Erino enforces.
Most EdTech teams have tried a generic CRM or an enrolment suite. Here's where the difference shows up in daily admissions work.
| What admissions teams need | Erino | Generic CRMs (e.g. Zoho, HubSpot) | ERP / enrolment suites (e.g. Odoo, Meritto) |
|---|---|---|---|
| Built around the counselling pipeline | ✓Admissions stages, lost reasons and SLAs out of the box | ~Built for B2B deals; admissions needs custom setup | ~Broad modules; sales is one part of many |
| Follow-ups enforced, not just logged | ✓Auto-task at every stage + 48-hour stuck flag | ~Possible with workflow configuration | ~Depends on configuration |
| AI call intelligence | ✓Recording, transcription, sentiment, intent, objections | ~Usually add-ons or higher tiers | ~Varies by product |
| WhatsApp + calls + email on one timeline | ✓With Indian WhatsApp & telephony providers | ~Via marketplace integrations | ~Varies by product |
| Time to go live | ✓As little as 2 weeks, with a dedicated account manager | ~Often weeks with a partner | ~Often weeks to months |
| Counsellor adoption | ✓Simple enough for every counsellor; 100% team adoption | ~Feature-heavy for frontline teams | ~Built for admin and operations users |
| Setup & support | ✓Dedicated account manager, set up with you | ~Self-serve or paid partners | ~Implementation projects |
| See Erino on my process → | |||
Comparison reflects typical setups as of 2026; features vary by plan and edition. Deeper dives: LeadSquared vs Erino vs Zoho for EdTech · Top 5 EdTech CRMs in India · Zoho CRM alternatives
"That clarity alone paid for the system."
Founders and sales heads on what changed once follow-ups stopped depending on memory.
★★★★★
“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”
Swapnil M.Founder, CodeFobe★★★★★
“Our previous CRM recorded everything but enforced nothing. Tasks were there, but discipline wasn't. Erino changed that.”
ShekharSales Head, Technical GuftguRead the case study →
★★★★★
“Earlier, two SDRs would call the same lead or worse, no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Gaurav S.Founder, AG Solutions★★★★★
“We were losing hot leads in the first 12 hours. It wasn't effort, it was coordination. The structure fixed it.”
Sagar S.Founder, Dhee Coding LabRead the case study →★★★★★
“We assign leads daily, but I had zero visibility after that. I used to keep asking for reports. With Erino, I can see follow-ups in seconds.”
Sandeep Y.Head of Sales, ArivihanRead the case study →We don't sell you a CRM and leave. We stay.
Every Erino account comes with a dedicated team that builds your CRM, changes it as your institute grows and trains every new joiner. A partner after the sale, not a ticket number.
✓ Included with every Erino accountA named account manager
One person who knows your institute, on WhatsApp and calls.
Most CRMs:A ticket queueSetup changes, included
New stage, field, automation or report? Ask, and we build it.
Most CRMs:Paid change requestsEvery new joiner trained
New counsellors trained as often as needed, not only at launch.
Most CRMs:Trained onceAdoption reviews
We review usage with you and fix whatever isn't sticking.
Most CRMs:Usage nobody checksReady before every admission season
Routing, reports and automations tuned before your busiest weeks.
Most CRMs:You're on your ownYour requests on our roadmap
Feature requests assessed for impact on your business and prioritised.
Most CRMs:Lost in a backlog
Illustration of a typical Genuine Care conversation
Questions admissions leaders ask us
Didn't find yours? Ask it on a free audit call, or WhatsApp us.
What is the best CRM for EdTech companies in India?
The best CRM for an EdTech company in India is one built around the admissions pipeline rather than generic B2B sales. Look for instant lead assignment, follow-ups that are enforced (not just logged), call recording with AI analysis, WhatsApp in the same timeline, and branch-wise dashboards.
Erino is built for exactly this: an AI CRM for EdTech admissions teams with auto-tasks at every stage, a 48-hour stuck-lead flag and AI call intelligence. EdTech teams using Erino report 100% team adoption and 32% more conversions within 2 months.
How does an EdTech CRM manage student leads?
An EdTech CRM captures enquiries from every source (Meta and Google Lead Ads, your website forms, education portals, calls and walk-ins) into one place, removes duplicates, and assigns each lead to a counsellor by rules such as course, centre or language.
From there, every stage of the admissions pipeline has a defined next step, so the lead keeps moving from enquiry to counselling, demo, fee discussion and enrolment.
Can an EdTech CRM automate counsellor follow-ups?
Yes. In Erino, every stage change automatically creates the next follow-up task with an owner and a due date. If a lead has no activity for 48 hours, it is flagged to the counsellor and their manager. Follow-ups no longer depend on anyone's memory.
How do I stop lead leakage in my admissions team?
Lead leakage stops when four things are true: every enquiry gets an owner within seconds, every follow-up exists as a task, stuck leads are surfaced early, and managers see activity daily instead of at month-end.
Erino enforces all four with instant assignment, auto-tasks, the 48-hour stuck flag and a live manager dashboard. Use the leakage calculator on this page to estimate what slipping leads cost you each month.
How much revenue does lead leakage cost an EdTech company?
Multiply your monthly enquiries by the share that slip without proper follow-up, then by your average course fee. For example, 200 enquiries a month with 10% slipping at a ₹15,000 average fee is ₹3,00,000+ of potential fee revenue every month, or ₹36 lakh a year.
Can Erino be customised for our admissions process?
Yes. Fields, lead forms, pipelines, stages, statuses, lost reasons, automations, SLAs, roles, dashboards and KPIs can all be configured to match how your institute counsels and enrols students. Your account manager sets this up with you during onboarding.
How long does it take to implement an EdTech CRM?
With Erino, EdTech teams can go live in as little as 2 weeks. A dedicated account manager maps your process, configures your pipeline, connects your lead sources and trains your counsellors.
Does Erino work with WhatsApp and our calling system?
Yes. Erino connects with WhatsApp providers such as AiSensy and Gupshup and with cloud telephony such as Exotel, Knowlarity, Ozonetel and Smartflo, so WhatsApp messages, calls and emails sit on one lead timeline. Calls can be recorded and analysed by AI for sentiment, buying intent and objections.
Will our counsellors actually use the CRM?
Adoption is the most common reason CRMs fail in admissions teams. Erino is designed for frontline counsellors: if they can use WhatsApp, they can use Erino. Tasks come to them automatically instead of needing manual updates, and EdTech teams using Erino report 100% team adoption.
Can I track multiple centres or branches in one CRM?
Yes. Erino gives branch-wise and counsellor-wise views of enquiries, follow-ups, demos and admissions, so founders and sales heads can compare centres live and act within days instead of at month-end.
What is the difference between an EdTech CRM, an LMS and an ERP?
An EdTech CRM manages the journey before a student enrols: enquiries, counselling, follow-ups and admissions. An LMS (learning management system) delivers courses after enrolment. An ERP runs institute operations such as fees, attendance and administration. Most growing institutes need a CRM for admissions even if they already use an LMS or ERP.
Is student and parent data safe in Erino?
Erino's data is hosted in India and the platform is aligned with India's DPDP Act. Access is role-based, data is encrypted in transit and at rest, and access is scoped to your organisation. Read more on the Erino Security & Trust page.
How much does an EdTech CRM cost?
Erino's pricing depends on your team size and the setup you need, and is shared after a free demo. See the Erino pricing page or book a free admissions leakage audit to get a quote for your institute.