erinoHow Dhee Coding Lab grew from 40 to 650+ monthly admissions with Erino
Dhee Coding Lab wasn't short on enquiries. It was short on a system that made sure every enquiry turned into a next action, that every next action actually happened, and that more of those enquiries turned into admissions.
How did Dhee Coding Lab grow admissions more than tenfold?
Dhee Coding Lab, a coding and skills-training institute, grew from 40–50 to 650+ admissions a month across 5 branches by moving admissions off memory and onto Erino. Every enquiry now gets a named owner, new leads reach a counsellor in under 2 minutes, follow-ups are built into the process, and managers see every branch in one view.
Calls, WhatsApp and walk-ins had no single owner, and five branches meant five blind spots.
Routing rules, built-in follow-ups, stalled-lead alerts and one operating view.
Up from 40–50, with under-2-minute response and 100% team adoption.
Growth wasn't the problem. Keeping up with it was.
At 40–50 admissions a month, Dhee Coding Lab's admissions process lived in the team's heads. One or two people knew which parent had asked for a callback, which enquiry was "still thinking about it", and which one had gone quiet for a week too long. That worked, not because the process was strong, but because the volume was low enough for memory to stand in for a system.
Growth exposed what the process was made of. More enquiries meant more moments where something had to happen next: a callback, a follow-up, a demo-class reminder, a fee-plan explanation. Each one was fine on its own. Together, they were impossible to hold in anyone's head.
The real problem was never having too many leads. It was not knowing, at any moment, what needed to happen next, or whether someone had already done it.
- 01Enquiries piled up across calls, WhatsApp and walk-ins with no single owner.
- 02Follow-ups were driven by memory and manual effort, not by the process.
- 03A fresh enquiry looked the same as a parent who'd gone silent for a week.
- 04One branch had uncertainty. Five branches meant five versions of the same problem.
With one branch, a couple of people can still keep track informally.
“The growth was actually the good part. The problem was that the way we were managing enquiries hadn't really changed with the business. When you're working out of one location, you can keep track of things informally. But once you start adding more branches and more people, you can't depend on everyone remembering what needs to be done. That's where we started feeling the gap.”
The moment that mattered wasn't a lost lead.
It was realising that branch expansion would make the existing process worse, not neutral. Five branches running on memory and manual tracking meant five versions of the same blind spot, at the same time, with no way for anyone at the top to see across all of them.
The business was scaling across locations.The process was still built on guesswork.
From "someone should remember" to "the system shows what's pending".
Dhee Coding Lab didn't need a bigger place to store leads. It needed the workflow itself to stop depending on memory. What had to happen next needed to be visible, not remembered.
Every enquiry had an owner
The next step stopped living in someone's head
Stuck leads stopped looking active
Managers got one view across 5 branches
The shift wasn't from one CRM to another. It was from asking people to remember the next step to making the next step visible, for every enquiry, at every branch, at the same time.
“We weren't looking for a system just to have all our leads in one place. We already had ways of tracking them. What we were missing was the discipline around what happens after the lead comes in. Who is taking it forward, what is the next follow-up, and what happens if it doesn't move? That was the part we wanted to solve.”
Not just live on Erino. Better from day one.
Erino worked alongside the team to bring every piece of the admissions workflow into one system, so counsellors spend less time working out what to do and more time doing it. Tap a step to see it.
Bringing every enquiry together
Calls, WhatsApp conversations and walk-ins were brought into one workflow, replacing scattered tracking across branches.
Enquiry sources
Building the right routing logic
Ownership rules were set up around how Dhee Coding Lab actually operates, so enquiries reach the right counsellor without manual sorting.
New enquiry · routed
Turning the workflow into a system
Follow-ups, next steps and pending actions were built into the process, so the team didn't have to recreate the workflow for every enquiry.
Next steps on an enquiry
Making problems visible early
Instead of waiting for a lead to be missed, the system surfaces where enquiries are slowing down or going quiet.
Enquiries needing attention
Creating one operating view
What happens across individual branches can now be understood as one admissions operation.
Admissions activity by branch
The result wasn't simply getting Erino live. It was making the admissions process repeatable.
What used to be managed differently across locations became one workflow, with ownership, follow-up structure and visibility built into the way the team works. Once it worked in one branch, it could be replicated across the next four without reinventing the process.
Same process, same structure, every branch.
“For us, getting the team to actually use it was very important. There's no point putting a system in place if the counsellors feel it's extra work. We worked through the way our teams were already operating and streamlined that into Erino. Once the process was working, taking it across the other branches became much easier because everyone was following the same structure.”
The difference shows up in every working day.
Execution no longer depends on who remembers what. It's something the whole team can see, act on and keep moving, from one branch to five.
A counsellor knows what needs attention when they open Erino.
Enquiries, pending follow-ups and next actions are already laid out, so the day starts with a clear focus.
A quiet enquiry doesn't stay quiet for long.
When something stops moving, Erino brings it to the surface before a missed follow-up becomes a missed admission.
A manager sees the operation, not just hears about it.
Activity, pending actions and where attention is needed, from one view, without collecting updates branch by branch.
The growth is in the numbers. The change is in how the team works.
The impact shows up in more than admissions: in how quickly the team responds, how consistently it follows through, and how clearly managers see the business moving.
Admissions a month
Up from 40–50 before Erino, across 5 branches.
New-lead response time
Enquiries reach the right counsellor while they're fresh.
Follow-ups completed
Every promised next step is kept from slipping.
Branches, real-time view
Managers see every location without waiting for updates.
“The biggest difference for me is the visibility. Earlier, I would have to ask people what was happening with their leads and then piece everything together. Now I can actually see what's happening across the team. The counsellors know what they need to work on, follow-ups are much more structured, and if something is getting missed, we can see it much earlier.”
We don't sell you a CRM and leave. We stay.
Dhee Coding Lab had a dedicated Erino team behind it: one that built the CRM around its admissions process, took it from one branch to five and trains every new counsellor. A partner after the sale, not a ticket number.
✓ Included with every Erino accountA named account manager
One person who knows your business, on WhatsApp and calls.
Most CRMs:A ticket queueSetup changes, included
New stage, field, automation or report? Ask, and we build it.
Most CRMs:Paid change requestsEvery new joiner trained
New team members trained as often as needed, not only at launch.
Most CRMs:Trained onceAdoption reviews
We review usage with you and fix whatever isn't sticking.
Most CRMs:Usage nobody checksReady before every peak season
Routing, reports and automations tuned before your busiest weeks.
Most CRMs:You're on your ownYour requests on our roadmap
Feature requests assessed for impact on your business and prioritised.
Most CRMs:Lost in a backlog
Illustration of a typical Genuine Care conversation
Dhee Coding Lab and Erino: quick answers
Want to know how this would work for your team? Ask on a free demo, or WhatsApp us.
How did Dhee Coding Lab increase its admissions?
Dhee Coding Lab grew from 40–50 to 650+ admissions a month by moving its admissions process off memory and onto Erino. Every enquiry from calls, WhatsApp and walk-ins gets a named owner, follow-ups are built into the process, stalled enquiries are surfaced, and managers see all 5 branches in one view.
What problem did Dhee Coding Lab have before Erino?
Enquiries arrived by phone, WhatsApp and walk-in with no single owner, and follow-ups depended on what counsellors remembered. A fresh enquiry looked the same as one that had gone quiet for a week, and expanding to 5 branches multiplied the problem.
How fast does Dhee Coding Lab respond to new leads now?
New enquiries reach the right counsellor in under 2 minutes, through ownership rules set up around how Dhee Coding Lab operates.
How did Erino roll out across five branches?
Erino worked with the team to bring every enquiry into one workflow, set up routing rules, build follow-ups into the process and create one operating view. Once it worked in one branch, the same process was replicated across the other four, with 100% team adoption.