erinoBuyers shortlist three vendors. Be the one that keeps the deal moving.
Erino is the AI CRM built for B2B sales teams. Inbound and outbound leads reach the right rep in seconds. Every discovery call, demo and proposal ends with a next step, every stalled deal is flagged, and every call is recorded and scored. No deal dies because nobody followed up.
Prefer to see it first? Book a live demo →
- 📥New demo request · WebsiteVP Sales · 120-person logistics firm · Mumbai23:42:04
- 🎯Auto-assigned to Tanvi · Mid-marketRule: company size + region + ICP score23:42:05
- 💬Email + WhatsApp sent · call task setCase study + booking link · call by Wed 11 AM23:42:07
- 📞Discovery call Wed 10:30 AM · 28mAI: high intent · concern "integration with our ERP"10:58
- 📑Proposal shared · FriFollow-up and procurement-check tasks created15:00
- ✅Closed-won · next TuesdayOnboarding and expansion tasks created11:00
Illustration of an Erino workflow
Every B2B lead source, one queue
What is a CRM for B2B sales?
A B2B sales CRM is software that manages the whole buying process across several stakeholders and weeks or months. It captures inbound and outbound leads, routes each to a rep by ICP fit, region or segment, makes every discovery call, demo and proposal end with a next step, tracks procurement and security reviews, flags stalled deals, and forecasts the pipeline. Erino is an AI CRM built for Indian B2B teams, with automatic tasks at every stage, a 48-hour stuck-deal flag and AI call scoring.
- Inbound routing
- Next-step discipline
- Proposal & procurement tracking
- Stuck-deal flag
- Pipeline forecast
- Call recording + AI scoring
We know the question you ask at every pipeline review.
Founders, sales heads and account executives lose deals in different places. Pick your seat and see what changes on day one.
Our forecast changes every week. Which of these deals are real?
- !The forecast is a feeling. Deals sit at 60% for months with no recorded next step.
- !Reps leave and accounts leave. Buying committee context goes with them.
- !Marketing spend is unattributed. Leads become pipeline somewhere, and no one can say where.
With Erino: one live pipeline where every deal has a stage, an owner and a next step, so the forecast is built from activity, not hope.
I review forty deals every Monday. Which ones are quietly dying?
- !Next steps live in people's heads. A deal looks active until the quarter ends.
- !Demos don't convert and no one knows why. Objections are never captured.
- !Coaching is guesswork. You can't sit in on every call.
With Erino: every stage change needs a next step, every stalled deal is flagged at 48 hours, and AI scores every call so you coach the exact moment a deal slipped.
Thirty open deals, five stakeholders each. Who do I owe a reply to today?
- !Email, calls and LinkedIn sit in different places. Context is rebuilt before every call.
- !Follow-ups slip. Every deal needs a "touch" and nothing tells you when.
- !Admin eats selling time. Updating the CRM feels like a second job.
With Erino: your day starts with a short task list ranked by deal value and staleness. Calls log themselves and the next step is one tap.
The 8 leaks in every B2B pipeline that never show up in the forecast.
Your reps aren't careless. Long cycles and many stakeholders leak. Hover or tap a card to see how Erino plugs it.
The demo request answered next week
Buyers book demos with several vendors. The first to engage often sets the evaluation criteria.
The discovery call with no next step
A 30-minute call ends with "send me something" and no date.
The demo and the silence
The demo went well. Nobody follows up with the recording, the proposal or the questions raised.
The proposal that stalled in procurement
The champion likes it. Legal, security and finance take weeks and nobody tracks them.
The single-threaded deal
Only one contact is engaged. When they go on leave or leave the company, the deal dies.
The deal that went quiet
No reply for two weeks and no one notices until the review.
The rep who left with the context
Notes, calls and email threads go with them.
Won, then forgotten
No handover, no expansion plan, no renewal reminder.
Recognise three or more? See where each one happens on the buyer's road ↓
Eight stops from first touch to renewal. Erino drives every one.
A B2B deal passes through champions, committees and procurement. Tap a stop to see where teams usually lose the deal, and what Erino does about it.
Lead
Metric you'll watch: speed to first touch
Seen where deals stall? Let's find yours.
Free 30-minute pipeline leakage audit. We map where your deals slip, stage by stage.
Same pipeline. Same reps. A very different quarter-end.
Quarter-end is when forgotten follow-ups become missed targets. Flip the switch to see one day without and with Erino.
- 18 inbound leads since FridayThey sit in a form inbox and email while reps handle their own deals.All 18 already assignedRouted by fit and region, each with a case study sent and a call-by time.
- A discovery call that ran longThe rep promised a deck and moves to the next call.Next step set on the callThe outcome and the follow-up task were logged, and the deck went out within the hour.
- A demo done on ThursdayThe prospect asked about integrations and no one has replied.Recap and tasks already raisedThe follow-up fired on Friday, the integration doc was shared, and the proposal is in motion.
- A proposal quiet since last TuesdayThe champion went on leave and procurement is waiting for a reply.Flagged at 48 hoursThe sales head saw it on Thursday, looped in another stakeholder, and the review is back on schedule.
- "What's the real forecast?"The CEO asks and the answer is built from rep opinions.The forecast is already thereDeals by stage, next step and age, with stalled deals separated from active ones.
- A demo request at nightNobody sees it until the afternoon. A rival books the demo first.A demo request at nightAssigned instantly, case study sent in seconds, first in Tanvi's queue for the morning.
Five mechanisms. No family left to memory.
Each one closes a specific leak. Together they make follow-up discipline the default in your sales team, not a daily reminder from the head.
Instant, rule-based lead routing
Every lead is assigned the second it lands, by your rules: ICP score, company size, region, industry or round-robin. Weekend and late-night leads included.
Next-step discipline
Ending a discovery call or demo prompts an outcome and creates the next step with an owner and a date. A proposal sent creates the follow-up. Nothing depends on memory.
Stuck-deal flag at 48 hours
If a deal sits at demo, proposal or procurement with no activity for 48 hours, Erino flags it to the rep and the sales head before the quarter ends.
Email, calls and WhatsApp in one place
Every touchpoint lands on the account's timeline, so any rep can continue the conversation and nothing leaves when a person does.
AI call intelligence
Every call is recorded, transcribed and analysed for sentiment, buying intent and objections, so you coach on real moments and see which objections cost you deals.
Buyer: It looks right, but it needs to integrate with our ERP before we can sign off.
Rep: I can have our solutions team walk through the integration and share a similar customer's setup. Shall we add your IT lead on Friday?
Buyer: Okay. And what does implementation cost on top of the licence?
How much pipeline is slipping out of your sales process every quarter?
Move the sliders to match your business. Use your average first-year contract value.
Each orange unit is one deal a competitor closed.
Free audit call · we map your leakage stage by stage
Formula: leads × slip rate × conversion × contract value. Example: 300 leads, 30% slipping, 8% conversion and ₹6,00,000 contract value = 7.2 deals and ₹43,20,000 a month. For response-time impact, try the lead response time calculator.
How leak-proof is your B2B pipeline?
Switch on everything that's true for your team today. Be honest; the needle only moves for what actually happens.
Most teams we audit start here. Each switch you can't turn on is a place where deals slip away.
Fix the leaks I can't switch on →Your sales motion, not a generic sales template.
A SaaS demo cycle is weeks. A services contract takes months. Erino is set up around how your buyers actually decide.
SaaS & software
Demo-led funnels, trials, security reviews and annual contracts.
IT services & agencies
Scoping calls, proposals, statements of work and retainers.
Consulting & professional services
Relationship-led sales, long cycles and referrals.
Staffing & HR services
Requirement intake, candidate pipelines and client renewals.
Logistics & supply-chain services
Rate quotes, trial shipments and contract renewals.
Channel & partner sales
Partner-sourced leads, deal registration and co-selling.
Your ICP. Your stages. Your process. Set up for you.
Every B2B team sells differently. Erino is customised to your process, not the other way round, and your account manager sets it up with you. If your reps can use WhatsApp, they can use Erino.
Your marketing stack creates the lead. Erino closes the deal.
Most B2B teams run sales on a big-name CRM, a sales-engagement tool, or spreadsheets and email. Here's where the difference shows up for the sales head.
| What a B2B sales team needs | Erino | Big-name CRMs (e.g. Salesforce, HubSpot, Zoho) | Sales-engagement tools | Sheets + email + WhatsApp |
|---|---|---|---|---|
| Built for | ✓Indian B2B teams that sell by call, email and WhatsApp | ~Large, process-heavy teams | ~Outbound sequences | ~Keeping a list |
| Instant routing by ICP and region | ✓In seconds, 24×7 | ~Needs workflow configuration | ~Limited | ✕Manual, next day |
| Next-step discipline on every deal | ✓Auto-task + 48-hour stuck flag | ~Possible with configuration | ~Sequence-based only | ✕Depends on memory |
| WhatsApp + calls + email on one timeline | ✓With Indian WhatsApp & telephony providers | ~Via marketplace add-ons | ~Email-first | ✕On personal phones |
| AI call intelligence | ✓Transcription, sentiment, intent, objections | ~Usually higher tiers or add-ons | ~Often separate tools | ✕None |
| Procurement and security tracking | ✓Custom sub-stages with owners | ~Possible with setup | ✕Not covered | ✕Email threads |
| Rep adoption | ✓WhatsApp-simple; 100% team adoption | ~Often abandoned after setup | ~Used for outbound only | ~Familiar, but invisible to leadership |
| Setup & support | ✓Live in as little as 2 weeks, with a dedicated account manager | ~Weeks, often with a partner | ~Self-serve | ~None needed, none given |
| See Erino on my pipeline → | ||||
Comparison reflects typical setups as of 2026; features vary by vendor, plan and edition. More: Zoho CRM alternatives · Salesforce alternatives · TeleCRM alternatives
Every enquiry source in. Every conversation tracked.
Connect the website forms, ad platforms, outbound tools, WhatsApp providers, telephony and payment tools your sales team already uses.
Lead sources
Conversations & payments
Using something else? Ask us on the audit call. Integrations are set up during onboarding.
"Our previous CRM recorded everything but enforced nothing."
Founders and sales heads on what changed once follow-ups stopped depending on memory.
★★★★★
“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”
Swapnil M.Founder, CodeFobe
★★★★★
“Our previous CRM recorded everything but enforced nothing. Tasks were there, but discipline wasn't. Erino changed that.”
ShekharSales Head, Technical GuftguRead the case study →
★★★★★
“Earlier, two SDRs would call the same lead or worse, no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Gaurav S.Founder, AG Solutions
★★★★★
“We were losing hot leads in the first 12 hours. It wasn't effort, it was coordination. The structure fixed it.”
Sagar S.Founder, Dhee Coding LabRead the case study →
★★★★★
“We assign leads daily, but I had zero visibility after that. I used to keep asking for reports. With Erino, I can see follow-ups in seconds.”
Sandeep Y.Head of Sales, ArivihanRead the case study →We don't sell you a CRM and leave. We stay.
Every Erino account comes with a dedicated team that builds your CRM, changes it as your company grows and trains every new joiner. A partner after the sale, not a ticket number.
✓ Included with every Erino accountA named account manager
One person who knows your company, on WhatsApp and calls.
Most CRMs:A ticket queueSetup changes, included
New stage, field, automation or report? Ask, and we build it.
Most CRMs:Paid change requestsEvery new joiner trained
New reps trained as often as needed, not only at launch.
Most CRMs:Trained onceAdoption reviews
We review usage with you and fix whatever isn't sticking.
Most CRMs:Usage nobody checksReady before every quarter-end
Routing, reports and automations tuned before your busiest weeks.
Most CRMs:You're on your ownYour requests on our roadmap
Feature requests assessed for impact on your business and prioritised.
Most CRMs:Lost in a backlog
Illustration of a typical Genuine Care conversation
Questions B2B sales leaders ask us
Didn't find yours? Ask it on a free audit call, or WhatsApp us.
What is the best CRM for B2B sales teams in India?
The best CRM for a B2B sales team is one your reps will actually keep updated. Look for instant inbound routing by ICP fit, next-step discipline after every call and demo, procurement and security tracking, a stuck-deal flag, WhatsApp, calls and email on one timeline, and call recording with AI analysis.
Erino is built for Indian B2B teams, with automatic tasks at every stage, a 48-hour stuck-deal flag and AI call intelligence. Sales teams using Erino report 100% team adoption, and teams can go live in as little as 2 weeks.
How is Erino different from Salesforce, HubSpot or Zoho?
Large CRMs are powerful but often need weeks of configuration and constant admin, and reps frequently stop updating them. Erino is built for Indian teams that sell by phone, email and WhatsApp, with the setup done by your account manager and tasks created automatically. See our blog for detailed comparisons.
How does Erino make sure every deal has a next step?
Ending a call or demo prompts an outcome and creates the next step with an owner and a due date. If a deal has no activity for 48 hours, it is flagged to the rep and the sales head.
Can Erino track procurement, legal and security reviews?
Yes. Procurement, legal, security and finance steps can be set up as sub-stages or tasks on the deal, each with an owner and a due date, so late-stage stalls become visible.
Can Erino route inbound leads by ICP fit?
Yes. You set the rules: ICP score, company size, region, industry or round-robin. Erino assigns each lead the moment it lands, 24×7, and sends a case study and booking link.
Can I forecast the pipeline in Erino?
Yes. Deals carry a stage, a value and a next step, so you can see pipeline by stage, rep and age, with stalled deals separated from active ones. You can also try our free weighted sales forecast calculator.
Does Erino support outbound and SDR workflows?
Yes. Outbound leads, replies and meetings booked can be tracked as stages, with follow-up tasks, WhatsApp and call logging, so SDRs and AEs work from one record.
Can Erino help with renewals and expansion?
Yes. Onboarding, expansion and renewal tasks can be created automatically from the closed-won date and contract term, so account management doesn't depend on memory.
Will our reps actually use the CRM?
Adoption is the most common reason B2B CRMs fail. Erino is designed to take admin off reps: tasks come to them automatically and calls log themselves, and sales teams using Erino report 100% team adoption.
Does Erino work with WhatsApp and our calling system?
Yes. Erino connects with WhatsApp providers such as AiSensy and Gupshup and cloud telephony such as Exotel, Knowlarity, Ozonetel and Smartflo, so messages, calls and emails sit on one account timeline. Calls can be recorded and analysed by AI for sentiment, buying intent and objections.
How long does it take to implement a B2B sales CRM?
With Erino, teams can go live in as little as 2 weeks. A dedicated account manager maps your process, configures your pipeline, connects your lead sources and trains your team.
Is our customer and pricing data safe in Erino?
Erino's data is hosted in India and the platform is aligned with India's DPDP Act. Access is role-based, data is encrypted in transit and at rest, and access is scoped to your organisation. Read more on the Erino Security & Trust page.
How much does a B2B sales CRM cost?
Erino's pricing depends on your team size and the setup you need, and is shared after a free demo. See the Erino pricing page or book a free pipeline leakage audit to get a quote.