erinoYou're not short of leads. You're leaking them.
Every lead you lose was already paid for: the ad, the listing, the walk-in. They slip through slow first replies, missed calls, one-attempt follow-ups and deals nobody noticed going quiet. Erino closes each of those gaps on its own, every day, without depending on anyone's memory. See your leaks below, then watch them seal.
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Every lead source, one inbox
Tap a leak. Watch it seal.
Six places leads usually slip, with the share of leads a typical team loses at each. Switch on Erino's fix and watch the total change.
Six leaks. Six fixes that run themselves.
Each fix is set up for your process by your account manager, then runs every day without reminders.
Speed-to-lead in seconds
New leads are assigned by your rules and greeted on WhatsApp before a competitor picks up the phone.
No missed call left behind
Missed calls from your IVR or the mobile app become callback tasks with the lead's history attached.
Follow-up that doesn't give up
Retry cadences across calls and WhatsApp continue until the lead responds, then stop on their own.
A next step on every deal
Every stage change creates the next task with an owner and a due date.
Stuck deals surfaced
Anything idle for 48 hours is flagged to the owner and manager.
Leads that stay with you
Calls, chats and notes live on the lead, so nothing leaves when a rep does.
How much revenue is slipping out every month?
Move the sliders to match your business. Use your average deal value, not your biggest one.
Each green dot is 1% of leads Erino would catch.
Free call · we show it on your own data
Formula: leads × slip rate × conversion × deal value. Example: 1,000 leads, 30% slipping, 8% conversion and ₹50,000 deal value = 24 deals and ₹12,00,000 a month.
What is lead leakage?
Lead leakage is when enquiries you've already generated never turn into sales because the follow-up breaks: the first reply is slow, a call is missed, a rep tries once and stops, a quote isn't chased, or a deal sits idle until it goes cold. Most teams can't see it because the leads simply disappear. Erino stops lead leakage by assigning every lead in seconds, sending the first WhatsApp instantly, turning missed calls into callbacks, running retries until the lead responds, creating the next task on every stage change and flagging any deal idle for 48 hours.
- Instant assignment
- Missed-call callbacks
- Retry cadences
- Next task on every stage
- 48-hour stuck flag
- Business-owned history
Want to know your exact leak rate?
Free 30-minute lead leakage audit. We trace your last 100 leads and show where each one slipped.
Most tools record the leak. Erino stops it.
A spreadsheet shows a lead was lost. A typical CRM shows it in a report. Here's what happens before the lead is lost.
| At the moment of the leak | Erino | Excel + WhatsApp | Typical CRMs |
|---|---|---|---|
| A lead arrives at 9 PM | ✓Assigned and greeted on WhatsApp in seconds | ✕Seen tomorrow, maybe | ~Logged, waits for a rep |
| A call is missed | ✓Callback task created with history | ✕Lost in call logs | ~Only if telephony is integrated |
| No answer on first try | ✓Retry cadence runs until they respond | ✕Depends on the rep | ~Possible with configuration |
| A deal goes quiet | ✓Flagged at 48 hours to owner and manager | ✕Noticed at month end | ~Visible in a report you have to open |
| A rep leaves | ✓Every chat and call stays on the lead | ✕Leaves on their phone | ~Only what was typed in |
Comparison reflects typical setups as of 2026; features vary by vendor, plan and edition. More: Zoho CRM alternatives · LeadSquared alternatives · TeleCRM alternatives
"Our previous CRM recorded everything but enforced nothing."
Founders and sales heads on what changed once follow-ups stopped depending on memory.
We don't sell you a CRM and leave. We stay.
Every Erino account comes with a dedicated team that builds your CRM, changes it as your business grows and trains every new joiner. A partner after the sale, not a ticket number.
✓ Included with every Erino accountA named account manager
One person who knows your business, on WhatsApp and calls.
Most CRMs:A ticket queueSetup changes, included
New stage, field, automation or report? Ask, and we build it.
Most CRMs:Paid change requestsEvery new joiner trained
New team trained as often as needed, not only at launch.
Most CRMs:Trained onceAdoption reviews
We review usage with you and fix whatever isn't sticking.
Most CRMs:Usage nobody checksReady before every peak season
Routing, reports and automations tuned before your busiest weeks.
Most CRMs:You're on your ownYour requests on our roadmap
Feature requests assessed for impact on your business and prioritised.
Most CRMs:Lost in a backlog
Illustration of a typical Genuine Care conversation
Tighten your sales in the meantime.
Free tools our team built for sales teams. No sign-up needed.
Questions sales teams ask us
Didn't find yours? Ask it on a free audit call, or WhatsApp us.
What is lead leakage in sales?
Lead leakage is when leads you've already paid for never become sales because the follow-up breaks: slow first replies, missed calls, single attempts, quotes not chased, or deals left idle until they go cold.
How much revenue do teams typically lose to lead leakage?
It varies by team, but many lose a large share of their leads to gaps in follow-up. The calculator on this page estimates your number from your own leads, conversion and deal value, and the free audit measures it from your actual data.
How does Erino stop lead leakage?
Erino assigns every lead in seconds, sends the first WhatsApp instantly, turns missed calls into callbacks, runs retry cadences until the lead responds, creates the next task on every stage change and flags any deal idle for 48 hours.
Will my team have to do more work?
Less. Erino logs calls, sends messages and creates tasks automatically, so reps spend their time talking to leads instead of updating sheets.
Can Erino capture leads from all my sources?
Yes. Erino connects with India's IVR and telephony providers, WhatsApp Business API providers, Meta and Google lead ads, portals like IndiaMART and JustDial, website forms and Zoho SalesIQ. See integrations.
What is the free lead leakage audit?
A 30-minute call where an Erino specialist traces how your recent leads moved and shows where they slipped, with an estimate of the revenue involved. You keep the findings whether or not you choose Erino.
How long does it take to get started?
Teams can go live in as little as 2 weeks. A dedicated account manager maps your process, sets up Erino and trains your team, including new joiners later.
Is our data safe in Erino?
Erino's data is hosted in India and the platform is aligned with India's DPDP Act. Access is role-based and data is encrypted in transit and at rest. See the Security & Trust page.
Find out exactly where your leads leak. In 30 minutes.
An Erino specialist traces your recent leads from first touch to outcome and shows where each one slipped. You keep the findings either way.
- Your leak points, stage by stage
- Revenue leaking each month, estimated
- The fixes that would close each one
- A live walkthrough on your own process
Get your free lead leakage audit
Share your number and an Erino specialist will trace your recent leads, show where they slip and how to fix it. No cost, no obligation.