erinoEvery buyer enquires at three dealers. Be the one who calls first.
Erino is the AI CRM built for dealership sales teams. Portal, ad and walk-in enquiries reach the right sales executive in seconds. Every test drive gets a follow-up, every exchange and loan file has an owner, and every call is recorded and scored. No buyer drives off to the dealer who simply called back sooner.
Prefer to see it first? Book a live demo →
- 📥New enquiry · car portalCompact SUV · diesel AT · has a car to exchange21:12:04
- 🎯Auto-assigned to Vikram · SUV deskRule: model + outlet + pincode21:12:05
- 💬WhatsApp sent · call task setBrochure, on-road price, test-drive slots · call by Mon 10 AM21:12:07
- 📞Called Mon 9:38 AM · 5m 40sAI: high intent · objection "exchange value"09:44
- 🚗Home test drive done · TueFeedback call auto-tasked for 1:40 PM11:40
- ✅Booked · ₹21,000 tokenFinance file and delivery checklist created18:05
Illustration of an Erino workflow
Every lead source, one queue
What is an automotive CRM?
An automotive CRM is software that manages every vehicle buyer from first enquiry to delivery and beyond. It captures leads from car portals, OEM programmes, ads, calls and walk-ins, assigns each one to a sales executive, enforces test-drive and quotation follow-ups, tracks exchange and finance, and shows managers every outlet's pipeline live. A dealer management system (DMS) handles billing, inventory and OEM reporting; a CRM focuses on turning enquiries into bookings. Erino is an AI automotive CRM built for Indian dealerships, with automatic tasks at every stage, a 48-hour stuck-deal flag and AI call scoring.
- Lead capture
- Instant routing
- Test-drive follow-up
- Exchange & finance tracking
- Call recording + AI scoring
- Multi-outlet dashboards
We know the question you ask at every Monday review.
Dealer principals, sales managers and team leaders lose buyers in different places. Pick your seat and see what changes on day one.
We pay for portal leads, OEM campaigns and Meta ads every month. How many of those buyers did my team actually call?
- !Lead spend you can't trace to retail. Digital reports enquiries, sales reports bookings, and nobody can show what happened in between.
- !Sales executives leave, and customers leave with them. Attrition is high on the showroom floor, and every exit takes chats and half-closed deals.
- !Outlet performance shows up at the OEM review. By then the month's targets can't be recovered.
With Erino: one live view of enquiries, test drives, bookings and gross by source, model and outlet. Every conversation belongs to the dealership, not to a phone.
Twenty-two test drives on Saturday. How many got a follow-up call on Monday?
- !Test-drive follow-up depends on memory. The hottest moment in the journey is left to a busy executive.
- !Deals park on exchange or finance. Valuation pending, loan file at the bank, and nobody owns the next step.
- !Coaching is guesswork. You can't listen to every call, so the same objections keep losing the same deals.
With Erino: every test drive creates a feedback task, every stuck deal is flagged at 48 hours, and AI scores every call so you coach the exact moment a pitch slipped.
The GM wants the daily report by 7. My team is still with customers on the floor.
- !Walk-ins live in a paper register. Visitors who don't book that day are rarely entered anywhere.
- !Portal leads, calls and WhatsApp sit in three places. Building the daily report takes an hour.
- !New executives take weeks to ramp. The process lives in people, not in the system.
With Erino: your outlet's board updates itself. Walk-ins, test drives, bookings and overdue tasks on one screen, and the GM sees the same numbers you do.
The 8 leaks on every showroom floor that never make the MIS.
Your sales executives aren't careless. The system around them leaks. Hover or tap a card to see how Erino plugs it.
The portal lead called four hours later
Buyers enquire with several dealers at once. The first to call back usually gets the test drive.
The test drive that went nowhere
The buyer has just driven the car. Then the executive gets busy and the feedback call never happens.
The walk-in nobody logged
Visitors who don't book that day stay in a paper register, or nowhere at all.
Parked on exchange or finance
Valuation pending, loan file at the bank. The deal sits idle while another dealer sends a better quote.
Booked, then cancelled
A long waiting period and no updates. The token is refunded and the buyer books somewhere else.
The executive who left with his phone
When a sales executive resigns, his WhatsApp chats and half-closed deals go with him.
The festive overflow
From Navratri to Diwali, enquiries jump and the team can't keep up. The overflow is never called.
Delivered and forgotten
No post-delivery call, no referral ask, no service reminder. The relationship ends at the handover.
Recognise three or more? See where each one happens on the buyer's road ↓
Eight stops from enquiry to referral. Erino drives every one.
A car purchase passes through more hands than almost any other sale. Tap a stop to see where dealers usually lose the buyer, and what Erino does about it.
Enquiry
Metric you'll watch: first response time
Seen where buyers drive off? Let's find yours.
Free 30-minute showroom leakage audit. We map where your enquiries slip, stage by stage.
Same floor. Same footfall. A very different weekend.
Weekends are when most buyers visit and most leads slip. Flip the switch to see one without and with Erino.
- Four families walk in at onceTwo leave before anyone takes their number. They never appear in any report.Every walk-in is loggedCaptured on the executive's phone in a few taps, with the model of interest and a next step.
- 38 portal leads since Friday nightThey sit in a shared inbox while the team handles the floor.All 38 already assignedRouted by model and outlet overnight, each with a WhatsApp sent and a call-by time.
- A test-drive no-showThe 1 PM slot stays empty and nobody calls to reschedule.Reminder sent, no-show chasedA WhatsApp reminder went out at 11. The no-show created a reschedule task automatically.
- An exchange valuation pending since WednesdayThe customer is getting quotes elsewhere. Nobody has chased the evaluator.Flagged at 48 hoursThe sales manager saw it Friday, chased the valuation, and the customer has a figure today.
- "Send me today's numbers"The team leader spends an hour building the daily report for the GM.The numbers are already thereWalk-ins, test drives, bookings and overdue tasks by executive and outlet, live.
- A hot lead fills the formNobody sees it until Monday afternoon. Another dealer calls at 10 AM.A hot lead fills the formAssigned instantly, on-road price on WhatsApp in seconds, first in Vikram's call queue on Monday.
Five mechanisms. No buyer left to memory.
Each one closes a specific leak. Together they make follow-up discipline the default on your floor, not a daily reminder from the sales manager.
Instant, rule-based lead routing
Every enquiry is assigned the second it lands, by the rules your dealership runs on: model or brand, outlet, pincode, language or round-robin. Weekend and late-night leads included.
Test-drive follow-through
Booking a test drive sends a WhatsApp reminder. Marking it done creates the feedback call with a due time. A no-show creates a reschedule task. Nothing depends on someone remembering.
Stuck-deal flag at 48 hours
If a deal sits on exchange valuation, a loan approval or a quotation with no activity for 48 hours, Erino flags it to the executive and the sales manager before the buyer cools off.
WhatsApp, calls and email in one place
Every touchpoint lands on the buyer's timeline, so anyone on the team can pick up the conversation, and nothing leaves when an executive does.
AI call intelligence
Every call is recorded, transcribed and analysed for sentiment, buying intent and objections, so you coach on real moments and spot the objections costing you bookings.
Buyer: I like it, but the other dealer is offering more for my old car.
Executive: Let me get our evaluator to see it at your home tomorrow. Shall I also share the exchange bonus on WhatsApp?
Buyer: Okay. And what's the waiting period for white?
How much gross is driving out of your showroom every month?
Move the sliders to match your dealership. Count everything you earn on a sale: margin, finance, insurance, accessories and extended warranty.
Each orange car is one sale that drove to another dealer.
Free audit call · we map your leakage stage by stage
Formula: enquiries × slip rate × conversion × average gross per vehicle. Example: 400 enquiries, 15% slipping, 12% conversion and ₹35,000 gross = 7.2 vehicles and ₹2,52,000 a month. For response-time impact, try the lead response time calculator.
How leak-proof is your sales floor?
Switch on everything that's true for your dealership today. Be honest; the needle only moves for what actually happens.
Most dealerships we audit start here. Each switch you can't turn on is a place buyers slip away.
Fix the leaks I can't switch on →Your sales cycle, not a generic B2B template.
A scooter buyer decides in a day. A fleet owner takes a quarter. Erino is set up around how your buyers actually decide.
Car dealerships & groups
Multi-outlet groups, OEM targets, test drives, exchange and finance on most deals.
Two-wheeler showrooms
High walk-in volume, fast decisions, finance-led sales and festive spikes.
EV dealers & brands
Longer research, range and charging questions, home test drives and financing.
Pre-owned car dealers
Two pipelines at once: buying cars in and selling them on, each enquiry tied to a specific vehicle.
Commercial vehicle dealers
Fleet owners, several decision-makers, body-building specs and long finance cycles.
Service & aftersales
Service due reminders, insurance renewals, extended warranty and accessory upsells.
Your stages. Your fields. Your outlets. Set up for you.
Every dealership runs its floor differently. Erino is customised to your process, not the other way round, and your account manager sets it up with you. If your sales executives can use WhatsApp, they can use Erino.
Your DMS bills the car. Erino helps your team sell it.
Most dealerships run on an OEM DMS, a generic CRM, or spreadsheets and WhatsApp groups. Here's where the difference shows up on the floor.
| What the sales floor needs | Erino | Dealer management system (DMS) | Generic CRMs (e.g. Zoho, Salesforce) | Spreadsheets + WhatsApp groups |
|---|---|---|---|---|
| Built for | ✓Converting enquiries into bookings | ~Billing, inventory and OEM reporting | ~B2B deal pipelines | ~Keeping a list |
| Instant routing by model and outlet | ✓In seconds, 24×7 | ~Varies by OEM setup | ~Needs workflow configuration | ✕Manual, next morning |
| Test-drive follow-up enforced | ✓Auto-task + 48-hour stuck flag | ~Usually logs activity only | ~Possible with configuration | ✕Depends on memory |
| WhatsApp + calls on one timeline | ✓With Indian WhatsApp & telephony providers | ~Rarely | ~Via marketplace add-ons | ✕On personal phones |
| AI call intelligence | ✓Transcription, sentiment, intent, objections | ~Rarely | ~Usually higher tiers or add-ons | ✕None |
| Multi-outlet view for owners | ✓Live, by outlet, source and executive | ~Report-based | ~Needs setup | ✕Consolidated by hand |
| Executive adoption | ✓WhatsApp-simple; 100% team adoption | ~Built for back-office users | ~Feature-heavy for the floor | ~Familiar, but invisible to managers |
| Setup & support | ✓Live in as little as 2 weeks, with a dedicated account manager | ~OEM-led rollout | ~Often weeks with a partner | ~None needed, none given |
| See Erino on my process → | ||||
Comparison reflects typical setups as of 2026; features vary by OEM, plan and edition. More: Zoho CRM alternatives · Salesforce alternatives · TeleCRM alternatives
Every lead source in. Every conversation tracked.
Connect the ad platforms, portals, forms, WhatsApp providers, telephony and payment tools your showroom already uses.
Lead sources
Conversations & payments
Using something else? Ask us on the audit call. Integrations are set up during onboarding.
"Our previous CRM recorded everything but enforced nothing."
Founders and sales heads on what changed once follow-ups stopped depending on memory.
★★★★★
“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”
Swapnil M.Founder, CodeFobe
★★★★★
“Our previous CRM recorded everything but enforced nothing. Tasks were there, but discipline wasn't. Erino changed that.”
ShekharSales Head, Technical GuftguRead the case study →
★★★★★
“Earlier, two SDRs would call the same lead or worse, no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Gaurav S.Founder, AG Solutions
★★★★★
“We were losing hot leads in the first 12 hours. It wasn't effort, it was coordination. The structure fixed it.”
Sagar S.Founder, Dhee Coding LabRead the case study →
★★★★★
“We assign leads daily, but I had zero visibility after that. I used to keep asking for reports. With Erino, I can see follow-ups in seconds.”
Sandeep Y.Head of Sales, ArivihanRead the case study →We don't sell you a CRM and leave. We stay.
Every Erino account comes with a dedicated team that builds your CRM, changes it as your dealership grows and trains every new joiner. A partner after the sale, not a ticket number.
✓ Included with every Erino accountA named account manager
One person who knows your dealership, on WhatsApp and calls.
Most CRMs:A ticket queueSetup changes, included
New stage, field, automation or report? Ask, and we build it.
Most CRMs:Paid change requestsEvery new joiner trained
New sales executives trained as often as needed, not only at launch.
Most CRMs:Trained onceAdoption reviews
We review usage with you and fix whatever isn't sticking.
Most CRMs:Usage nobody checksReady before every festive season
Routing, reports and automations tuned before your busiest weeks.
Most CRMs:You're on your ownYour requests on our roadmap
Feature requests assessed for impact on your business and prioritised.
Most CRMs:Lost in a backlog
Illustration of a typical Genuine Care conversation
Questions dealership leaders ask us
Didn't find yours? Ask it on a free audit call, or WhatsApp us.
What is the best CRM for car dealerships in India?
The best CRM for a car dealership in India is one built around the showroom sales journey rather than generic B2B deals. Look for instant lead routing by model and outlet, enforced test-drive follow-ups, exchange and finance tracking, WhatsApp and calls on one timeline, call recording with AI analysis, and live multi-outlet dashboards.
Erino is built for exactly this: an AI CRM for dealership sales teams with automatic tasks at every stage, a 48-hour stuck-deal flag and AI call intelligence. Sales teams using Erino report 100% team adoption, and teams can go live in as little as 2 weeks.
What is the difference between a DMS and a CRM for a dealership?
A dealer management system (DMS) runs dealership operations: invoicing, inventory, registrations and OEM reporting. A CRM runs the sales floor before the invoice: capturing enquiries, assigning them, enforcing follow-ups, tracking test drives, exchange and finance, and converting buyers into bookings. Erino works alongside your DMS rather than replacing it.
How does an automotive CRM handle leads from car portals, OEM programmes and Meta or Google ads?
An automotive CRM brings enquiries from every source (car portals, OEM leads, Meta and Google lead ads, your website, calls and walk-ins) into one queue, removes duplicates and assigns each lead to a sales executive by rules such as model, outlet, pincode or language. In Erino this happens in seconds, 24×7, and the buyer can receive the brochure and on-road price on WhatsApp straight away.
Can Erino make sure every test drive gets a follow-up?
Yes. Booking a test drive can send a WhatsApp reminder, marking it done creates a feedback call task with an owner and a due time, and a no-show creates a reschedule task. If a lead has no activity for 48 hours, it is flagged to the executive and the sales manager.
Can Erino track exchange valuations and vehicle finance?
Yes. Exchange and finance can be set up as their own stages or statuses, such as valuation pending, loan file submitted or loan approved, each with an owner and a due date. Deals that sit idle for 48 hours are flagged, so a pending valuation or a stuck loan gets chased before the buyer goes elsewhere.
How can a dealership reduce booking cancellations?
Most cancellations happen during the waiting period, when the buyer hears nothing between booking and delivery. Erino creates follow-up tasks from booking to delivery and keeps the buyer updated on WhatsApp, so the relationship stays warm until the keys are handed over.
Does Erino work for two-wheeler, EV, pre-owned and commercial vehicle dealers?
Yes. Pipelines, stages, fields and lost reasons are configured to your business, whether that's a high-volume two-wheeler showroom, an EV dealer with charging consultations, a pre-owned dealer buying and selling cars, a commercial vehicle dealer selling to fleets, or a service team running reminders and renewals.
Can I manage multiple outlets or a dealer group in one CRM?
Yes. Erino gives outlet-wise, source-wise and executive-wise views of enquiries, test drives, bookings and overdue follow-ups, so dealer principals and sales managers can compare outlets live and act within days instead of at month-end.
Will our sales executives actually use the CRM?
Adoption is the most common reason dealership CRMs fail. Erino is designed for the showroom floor: if your executives can use WhatsApp, they can use Erino. Tasks come to them automatically instead of needing manual updates, and sales teams using Erino report 100% team adoption.
Does Erino work with WhatsApp and our calling system?
Yes. Erino connects with WhatsApp providers such as AiSensy and Gupshup and with cloud telephony such as Exotel, Knowlarity, Ozonetel and Smartflo, so WhatsApp messages, calls and emails sit on one buyer timeline. Calls can be recorded and analysed by AI for sentiment, buying intent and objections such as exchange value or waiting period.
How does Erino help during the festive season rush?
From Navratri to Diwali, enquiry volumes jump and leads overflow. Erino spreads new leads across the team by rules and capacity, shows managers the unworked queue live, and flags stuck deals at 48 hours, so peak-season enquiries get worked instead of piling up.
How long does it take to implement an automotive CRM?
With Erino, dealerships can go live in as little as 2 weeks. A dedicated account manager maps your process, configures your pipeline, connects your lead sources and trains your sales executives and managers.
Is customer data safe in Erino?
Erino's data is hosted in India and the platform is aligned with India's DPDP Act. Access is role-based, data is encrypted in transit and at rest, and access is scoped to your organisation. Read more on the Erino Security & Trust page.
How much does an automotive CRM cost?
Erino's pricing depends on your team size and the setup you need, and is shared after a free demo. See the Erino pricing page or book a free showroom leakage audit to get a quote for your dealership.