erinoPatients enquire at three hospitals. Be the one that answers first.
Erino is the AI CRM built for hospital and clinic patient-enquiry teams. Calls, WhatsApp, website and ad enquiries reach the right coordinator in seconds. Every appointment gets a reminder, every no-show a reschedule call, every treatment estimate a follow-up, and every call is recorded and scored. No patient books with the hospital that simply picked up sooner.
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- 📥New enquiry · Google Business ProfileKnee pain · wants an orthopaedic consult21:40:04
- 🎯Auto-assigned to Divya · Orthopaedics deskRule: department + branch + language21:40:05
- 💬WhatsApp sent · appointment slots sharedDoctor profile and slots · call back Mon 9 AM21:40:07
- 📞Booking call Mon 9:05 AM · 4mAI: high intent · concern "consultation fee and wait time"09:12
- 🩺OPD visit done · estimate sharedFollow-up task for treatment decision created16:30
- ✅Treatment plan accepted · ThuPre-authorisation and admission-date tasks created11:20
Illustration of an Erino workflow
Every patient enquiry source, one queue
What is a patient enquiry CRM?
A patient enquiry CRM is software that manages every prospective patient from first call or message to appointment, treatment and follow-up. It captures enquiries from calls, WhatsApp, your website, ads and Google listings, assigns each to a coordinator, sends appointment reminders, chases no-shows, tracks treatment estimates and procedure decisions, and shows management the funnel by department and branch. A hospital information system (HIS) or EMR holds clinical records; a CRM focuses on turning enquiries into appointments and treatment. Erino is an AI CRM with automatic tasks at every stage, a 48-hour stuck-enquiry flag and AI call scoring.
- Enquiry capture
- Instant routing
- Appointment reminders
- No-show follow-up
- Estimate tracking
- Call recording + AI scoring
We know the question you ask at every marketing review.
Owners, business heads and patient coordinators lose patients in different places. Pick your seat and see what changes on day one.
We spend on Google, Meta and Practo every month. How many of those callers did we actually convert into appointments?
- !Marketing spend you can't trace to appointments. Platforms report enquiries, the front desk reports bookings, and nobody can show the gap.
- !Call-centre staff leave, patients leave with them. Enquiry history sits on personal phones.
- !You can't see what happened to missed calls. Nobody counts the ones that never got a callback.
With Erino: one live view of enquiries, appointments, OPD visits and treatment decisions by source, department and branch, with every conversation owned by the hospital.
I can show leads, not patients. Which campaign actually produced a treatment decision?
- !Lead quality is invisible. You pay per enquiry and can't see which ones ever reached the OPD.
- !No-shows eat the calendar. A third of booked slots go unused and nobody reschedules.
- !Coaching is guesswork. You can't listen to every call, so the same objections keep losing patients.
With Erino: every campaign shows enquiries, appointments, visits and treatment decisions end to end, and AI scores every call so you coach the moment a patient slipped.
Fifty calls a day, a WhatsApp inbox, and a no-show list I keep on paper. Who did I forget?
- !Calls, WhatsApp and portals sit in separate places. Building today's callback list takes an hour.
- !Treatment estimates are shared, then nothing happens. The patient waits for a nudge that never comes.
- !Missed-call callbacks depend on memory. Some never happen.
With Erino: your day starts with a task list: callbacks due, appointments to confirm, no-shows to reschedule, estimates to chase. Everything on one patient record.
The 8 leaks in every patient-enquiry desk that never make the management report.
Your coordinators aren't careless. The system around them leaks. Hover or tap a card to see how Erino plugs it.
The missed call that never got a callback
Patients ring two or three hospitals. The first to answer or call back usually gets the booking.
The WhatsApp enquiry left on read
"Dr Rao available tomorrow?" sits in a shared inbox until the evening.
The booked appointment that never turned up
Slots go empty because nobody reminded the patient or called to reschedule.
The treatment estimate shared, then silence
The patient left with an estimate. The follow-up call depends on memory.
Insurance or pre-authorisation waiting
The patient is ready but the insurer or TPA response is pending and nobody updates them.
Health camp leads nobody followed
A camp collects 300 names on paper. Half never get a call.
The coordinator who left with her phone
Her patient chats and pending follow-ups go with her.
Treated, then forgotten
No post-visit check-in, no review request, no recall for the next visit.
Recognise three or more? See where each one happens on the patient's pathway ↓
Eight stops from enquiry to recall. Erino drives every one.
A patient moves from a search to a consult to a decision. Tap a stop to see where facilities usually lose them, and what Erino does about it.
Enquiry
Metric you'll watch: first response time
Seen where patients go elsewhere? Let's find yours.
Free 30-minute patient enquiry leakage audit. We map where your enquiries slip, stage by stage.
Same calls. Same coordinators. A very different Monday.
Monday mornings are when weekend calls, WhatsApps and ad enquiries all land at once. Flip the switch to see one without and with Erino.
- 74 enquiries since Saturday nightThey sit across the call log, WhatsApp and ad exports while the desk takes the first calls.All 74 already assignedRouted by department and branch, each with a WhatsApp sent and a call-by time.
- 11 missed calls from the morning rushThe log gets checked at lunch, if at all.Callbacks queued instantlyEach missed call became a callback task within a minute, with the caller's history in view.
- 19 appointments tomorrow, unconfirmedThe desk calls a few, hopes for the rest.Reminders already sentPatients confirmed or rescheduled by WhatsApp, and only the silent ones need a call.
- A treatment estimate shared ThursdayThe patient hasn't called back and nobody has called them.Flagged at 48 hoursThe coordinator called on Saturday, answered the fee question, and the procedure is scheduled.
- "What did the Google campaign bring?"The marketing head merges three spreadsheets by hand.The numbers are already thereEnquiries, appointments, visits and treatment decisions by source and department, live.
- A patient messages at nightNobody sees it until Monday. Another hospital replies first.A patient messages at nightAssigned instantly, slots on WhatsApp in seconds, first in Divya's callback queue on Monday.
Five mechanisms. No family left to memory.
Each one closes a specific leak. Together they make follow-up discipline the default in your patient desk, not a daily reminder from the head.
Instant, rule-based enquiry routing
Every enquiry is assigned the second it lands, by your rules: department, doctor, branch, language or round-robin. Weekend and night enquiries included.
Appointment and no-show follow-through
Booking sends a reminder. A no-show creates a reschedule call with the patient's history in view, and a completed visit creates the follow-up task. Nothing depends on memory.
Stuck-patient flag at 48 hours
If a patient sits on a treatment estimate, an insurance query or a pending report with no activity for 48 hours, Erino flags it to the coordinator and the department head.
WhatsApp, calls and email in one place
Every touchpoint lands on the patient's timeline, so any coordinator can continue the conversation and nothing leaves when a person does.
AI call intelligence
Every call is recorded, transcribed and analysed for sentiment, booking intent and objections, so you coach on real moments and see which objections cost you patients.
Patient: I'd like to see Dr. Rao, but the consultation fee is higher than the other hospital.
Coordinator: I can share what the fee includes, and a free follow-up within 7 days. Shall I hold a slot for Tuesday evening?
Patient: Okay. And do you take my insurance for the procedure?
How much revenue is slipping out of your patient desk every month?
Move the sliders to match your facility. Use the average value of a booked patient, including follow-ups and procedures.
Each orange unit is one patient who booked elsewhere.
Free audit call · we map your leakage stage by stage
Formula: enquiries × slip rate × conversion × revenue per patient. Example: 600 enquiries, 25% slipping, 30% conversion and ₹6,000 revenue per patient = 45 patients and ₹2,70,000 a month. For response-time impact, try the lead response time calculator.
How leak-proof is your patient desk?
Switch on everything that's true for your facility today. Be honest; the needle only moves for what actually happens.
Most teams we audit start here. Each switch you can't turn on is a place where patients slip away.
Fix the leaks I can't switch on →Your care pathway, not a generic sales template.
A dental patient books in a day. A surgery decision takes weeks. Erino is set up around how your patients actually decide.
Multi-speciality hospitals
Many departments and doctors, high call volume, TPA and insurance steps and procedure decisions.
Clinics & polyclinics
Walk-ins, repeat visits and a call desk that doubles as the front desk.
Dental, dermatology & cosmetic
Consult-to-treatment plans, package pricing and a long consideration window.
Fertility & IVF centres
Sensitive, high-value decisions, repeat counselling and long cycles.
Diagnostic centres & labs
Package bookings, home collection and corporate health checks.
Wellness & physiotherapy
Session packages, drop-offs mid-course and renewal calls.
Your departments. Your doctors. Your branches. Set up for you.
Every facility runs its patient desk differently. Erino is customised to your process, not the other way round, and your account manager sets it up with you. If your coordinators can use WhatsApp, they can use Erino.
Your HIS runs the hospital. Erino fills the appointment book.
Most facilities run enquiries on a hospital information system's front desk module, a generic CRM, or call logs and WhatsApp. Here's where the difference shows up at the patient desk.
| What the patient desk needs | Erino | HIS / EMR front desk | Generic CRMs (e.g. Zoho, Salesforce) | Call logs + WhatsApp + sheets |
|---|---|---|---|---|
| Built for | ✓Converting enquiries into patients | ~Clinical and billing records | ~Generic deal pipelines | ~Keeping a list |
| Instant routing by department | ✓In seconds, 24×7 | ~Varies by module | ~Needs workflow configuration | ✕Manual, next morning |
| No-show and appointment follow-up | ✓Reminders + auto reschedule task | ~Appointment records only | ~Possible with configuration | ✕Depends on memory |
| WhatsApp + calls on one timeline | ✓With Indian WhatsApp & telephony providers | ~Rarely | ~Via marketplace add-ons | ✕On personal phones |
| AI call intelligence | ✓Transcription, sentiment, intent, objections | ~Rarely | ~Usually higher tiers or add-ons | ✕None |
| Estimate and insurance stage tracking | ✓Custom stages with owners and due dates | ~Billing-side only | ~Possible with setup | ✕Spreadsheets |
| Coordinator adoption | ✓WhatsApp-simple; 100% team adoption | ~Built for clinical and billing users | ~Feature-heavy for the front desk | ~Familiar, but invisible to management |
| Setup & support | ✓Live in as little as 2 weeks, with a dedicated account manager | ~Vendor-led rollout | ~Often weeks with a partner | ~None needed, none given |
| See Erino on my process → | ||||
Comparison reflects typical setups as of 2026; features vary by vendor, plan and edition. More: Zoho CRM alternatives · Salesforce alternatives · TeleCRM alternatives
Every enquiry source in. Every conversation tracked.
Connect the ad platforms, listings, forms, WhatsApp providers, telephony and payment tools your patient desk already uses.
Enquiry sources
Conversations & payments
Using something else? Ask us on the audit call. Integrations are set up during onboarding.
"Our previous CRM recorded everything but enforced nothing."
Founders and sales heads on what changed once follow-ups stopped depending on memory.
★★★★★
“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”
Swapnil M.Founder, CodeFobe
★★★★★
“Our previous CRM recorded everything but enforced nothing. Tasks were there, but discipline wasn't. Erino changed that.”
ShekharSales Head, Technical GuftguRead the case study →
★★★★★
“Earlier, two SDRs would call the same lead or worse, no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Gaurav S.Founder, AG Solutions
★★★★★
“We were losing hot leads in the first 12 hours. It wasn't effort, it was coordination. The structure fixed it.”
Sagar S.Founder, Dhee Coding LabRead the case study →
★★★★★
“We assign leads daily, but I had zero visibility after that. I used to keep asking for reports. With Erino, I can see follow-ups in seconds.”
Sandeep Y.Head of Sales, ArivihanRead the case study →We don't sell you a CRM and leave. We stay.
Every Erino account comes with a dedicated team that builds your CRM, changes it as your facility grows and trains every new joiner. A partner after the sale, not a ticket number.
✓ Included with every Erino accountA named account manager
One person who knows your facility, on WhatsApp and calls.
Most CRMs:A ticket queueSetup changes, included
New stage, field, automation or report? Ask, and we build it.
Most CRMs:Paid change requestsEvery new joiner trained
New coordinators trained as often as needed, not only at launch.
Most CRMs:Trained onceAdoption reviews
We review usage with you and fix whatever isn't sticking.
Most CRMs:Usage nobody checksReady before every health-camp season
Routing, reports and automations tuned before your busiest weeks.
Most CRMs:You're on your ownYour requests on our roadmap
Feature requests assessed for impact on your business and prioritised.
Most CRMs:Lost in a backlog
Illustration of a typical Genuine Care conversation
Questions hospital and clinic leaders ask us
Didn't find yours? Ask it on a free audit call, or WhatsApp us.
What is the best CRM for hospitals and clinics in India?
The best CRM for a hospital or clinic is one built around the patient-enquiry journey rather than generic B2B deals. Look for instant enquiry routing by department and branch, appointment reminders, no-show follow-up, treatment-estimate tracking, WhatsApp and calls on one timeline, and call recording with AI analysis.
Erino is built for exactly this: an AI CRM with automatic tasks at every stage, a 48-hour stuck-enquiry flag and AI call intelligence. Sales teams using Erino report 100% team adoption, and facilities can go live in as little as 2 weeks.
What is the difference between a HIS and a patient enquiry CRM?
A hospital information system (HIS) or EMR holds clinical records, billing and lab data. A patient enquiry CRM runs the desk before registration: capturing enquiries, assigning coordinators, sending reminders, chasing no-shows and tracking estimates and treatment decisions. Erino works alongside your HIS rather than replacing it.
How does a CRM handle missed calls and WhatsApp enquiries?
A CRM turns every missed call and WhatsApp message into an assigned task with a response-by time, instead of leaving them in a call log or shared inbox. In Erino this happens in seconds, 24×7, and the patient can receive doctor profiles and slots on WhatsApp straight away.
Can Erino send appointment reminders and chase no-shows?
Yes. Reminders can go out automatically on WhatsApp, and a no-show creates a reschedule task with an owner and a due time, so empty slots get a call instead of staying empty.
Can Erino track treatment estimates and procedure decisions?
Yes. Estimate shared, decision pending, pre-authorisation and procedure scheduled can be set up as stages in your pipeline. Each has an owner and a due date, and idle ones are flagged at 48 hours.
Can Erino track insurance and TPA pre-authorisation status?
Yes, as custom stages or statuses in your pipeline with an owner and due date, so the patient desk always knows where a case stands. Erino does not replace your billing or TPA system.
Does Erino work for dental, IVF, diagnostic and wellness centres?
Yes. Pipelines, stages, fields and lost reasons are configured to your facility, whether that's a package-based dental clinic, a long-cycle fertility centre, a diagnostic lab with home collection, or a multi-speciality hospital.
Can we manage multiple branches and departments in one CRM?
Yes. Erino gives branch-wise, department-wise, source-wise and coordinator-wise views of enquiries, appointments, no-shows and treatment decisions, so management can compare branches live.
Can Erino manage health camp and campaign leads?
Yes. Camp attendees and campaign leads can be captured digitally, assigned to coordinators and followed up with an offer to book, so camp spend turns into appointments.
Will our coordinators actually use the CRM?
Adoption is the most common reason CRMs fail. Erino is designed for the front desk: if your coordinators can use WhatsApp, they can use Erino. Tasks come to them automatically, and sales teams using Erino report 100% team adoption.
Does Erino work with WhatsApp and our calling system?
Yes. Erino connects with WhatsApp providers such as AiSensy and Gupshup and cloud telephony such as Exotel, Knowlarity, Ozonetel and Smartflo, so messages, calls and emails sit on one patient timeline. Calls can be recorded and analysed by AI for sentiment, booking intent and objections.
How long does it take to implement a patient enquiry CRM?
With Erino, facilities can go live in as little as 2 weeks. A dedicated account manager maps your process, configures your pipeline, connects your enquiry sources and trains your team.
Is patient data safe in Erino?
Erino's data is hosted in India and the platform is aligned with India's DPDP Act. Access is role-based, data is encrypted in transit and at rest, and access is scoped to your organisation. Erino is a patient-enquiry CRM and is not a clinical record system. Read more on the Erino Security & Trust page.
How much does a patient enquiry CRM cost?
Erino's pricing depends on your team size and the setup you need, and is shared after a free demo. See the Erino pricing page or book a free patient enquiry leakage audit to get a quote.