erinoYour ads buy the enquiry. Your follow-up sells the home.
Erino is the AI CRM built for real estate sales teams. Portal, ad and channel partner leads reach the right pre-sales executive in seconds. Every site visit gets a reminder and a revisit plan, every negotiation has an owner, and every call is recorded and scored. No buyer you paid to bring in books with the project next door.
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- 📥New enquiry · property portal3 BHK · ₹1.2–1.5 Cr · ready to move in 202722:47:10
- 🎯Auto-assigned to Ritika · pre-salesRule: project + budget + language22:47:11
- 💬WhatsApp sent · call task setBrochure, floor plans, price sheet · call by Sun 10 AM22:47:13
- 📞Called Sun 10:05 AM · 8m 12sAI: high intent · objection "possession date"10:13
- 🏗Site visit done · Sun 4 PMHanded to closing manager · revisit task set16:52
- ✅Booked · Tower B, 1404Token received · agreement and loan tasks createdSat
Illustration of an Erino workflow
Every lead source, one queue
What is a real estate CRM?
A real estate CRM is software that manages every property buyer from first enquiry to booking and beyond. It captures leads from property portals, ads, landing pages, channel partners, calls and walk-ins, assigns each one to a sales executive, enforces follow-ups and site-visit reminders, tracks negotiation and home loans, and shows management every project's pipeline live. A real estate ERP handles inventory, billing and collections; a CRM focuses on turning enquiries into site visits and bookings. Erino is an AI real estate CRM built for Indian developers and brokers, with automatic tasks at every stage, a 48-hour stuck-deal flag and AI call scoring.
- Lead capture
- Instant routing
- Site-visit follow-up
- Channel partner tracking
- Call recording + AI scoring
- Project-wise dashboards
We know the question you ask at every weekly sales review.
Promoters, sales heads and pre-sales managers lose buyers in different places. Pick your seat and see what changes on day one.
We spent crores on portals and digital for this launch. How many of those enquiries actually came for a site visit?
- !Marketing spend you can't trace to bookings. Agencies report cost per lead; sales reports bookings; nobody owns the gap between them.
- !Inventory moves slower than the enquiries suggest. Hundreds of leads a week, yet the same towers stay unsold.
- !When a closing manager leaves, his buyers leave too. Months of relationship sit in one person's WhatsApp.
With Erino: one live view of enquiries, site visits and bookings by source, project and team. Cost per site visit and cost per booking stop being a guess.
Forty site visits last weekend. How many got a revisit call by Tuesday?
- !Post-visit follow-up depends on memory. The most expensive moment in the funnel is left to a busy closing manager.
- !Negotiations stall with nobody owning them. Waiting on a floor-rise discount approval or a loan sanction, the deal quietly goes cold.
- !Channel partner disputes eat your Mondays. Two claims on one buyer, and no timestamp to settle it.
With Erino: every site visit creates a revisit task, every stuck negotiation is flagged at 48 hours, and every lead carries its source and first-contact time.
My tele-callers make 150 calls a day each. Why are only a handful turning into site visits?
- !Leads are called in the order they're found, not by intent. Hot buyers wait behind cold ones.
- !Site visits get scheduled but not confirmed. Saturday no-shows are only discovered on Saturday.
- !Handoff to the closing team loses context. The buyer repeats budget and BHK to a new person on site.
With Erino: a prioritised call queue, automatic visit reminders on WhatsApp, and a handoff where the closing manager sees every call and message before the buyer arrives.
The 8 leaks between an enquiry and a booking that never show in the MIS.
Your sales team isn't careless. The system around it leaks. Hover or tap a card to see how Erino plugs it.
The portal lead called the next day
Buyers enquire on several projects in one evening. The first team to call usually gets the site visit.
The Saturday no-show
Visits are scheduled on Wednesday and never confirmed. Half the slots stay empty and nobody calls to reschedule.
Site visit, then silence
You paid thousands to get this family on site. Then the revisit call slips to next week, and next week never comes.
Two claims on one buyer
A channel partner brings in a buyer who enquired directly last month. Nobody can prove who was first.
Lost in the pre-sales handoff
The tele-caller qualified the buyer. The closing manager on site knows none of it, and the buyer repeats everything.
The six-month buyer nobody nurtured
"We'll decide after Diwali." Three calls later the lead is marked cold, and books elsewhere in March.
Launch-week overflow
A new launch or tower opening brings thousands of enquiries in days. The team calls what it can and the rest age out.
Booked, then backed out
Token paid, then the loan stalls or the family gets cold feet before the agreement. Nobody was tracking either.
Recognise three or more? See which floor each one happens on ↓
Nine floors from enquiry to referral. Erino takes the buyer up every one.
A home is the biggest purchase most families make, and the journey runs for weeks or months. Press a floor to see where buyers usually step out, and what Erino does about it.
Enquiry
Metric you'll watch: first response time
Seen which floor buyers step out on? Let's find yours.
Free 30-minute site-visit leakage audit. We map where your enquiries slip, stage by stage.
Same project. Same visitors. A very different weekend.
Weekends are when buyers visit and when most deals are won or lost. Flip the switch to see one without and with Erino.
- 14 visits scheduled, 4 never arriveNobody confirmed them on Friday. Nobody calls to reschedule.Visits confirmed, no-shows chasedWhatsApp reminders went out on Friday. The one no-show created a reschedule task at 10:30.
- A channel partner walks in with a "new" buyerThe same buyer enquired on a portal last month. The argument takes the morning.Settled in a minuteThe record shows the source, the partner tag and the first-contact time. Everyone sees the same facts.
- 52 portal leads since Friday nightThey sit in an export sheet while the team handles the sales lounge.All 52 already assignedRouted by project and budget overnight, each with a WhatsApp sent and a call-by time.
- "Send me the price with floor rise"Promised to a family who loved the east-facing 3 BHK. Forgotten by evening.The promise becomes a taskLogged on the visit, due tonight. The price sheet reached them before they got home.
- "How many visits today?"The sales head spends an hour stitching together the day's report.The numbers are already thereVisits, revisits, bookings and overdue tasks by project and executive, live.
- A hot lead fills the formNobody sees it until Monday afternoon. The project next door calls first.A hot lead fills the formAssigned instantly, brochure on WhatsApp in seconds, first in Ritika's call queue on Monday.
Five mechanisms. No buyer left to memory.
Each one closes a specific leak. Together they make follow-up discipline the default for pre-sales and closing teams, not a daily reminder from the sales head.
Instant, rule-based lead routing
Every enquiry is assigned the second it lands, by the rules your team runs on: project, budget, location, language, partner or round-robin. Late-night and launch-week leads included.
Site-visit follow-through
Scheduling a visit sends a WhatsApp reminder. Marking it done creates the revisit call with a due time. A no-show creates a reschedule task. Nothing depends on someone remembering.
Stuck-deal flag at 48 hours
If a deal sits in negotiation, waiting on a discount approval or a loan sanction with no activity for 48 hours, Erino flags it to the executive and the sales head before the buyer cools off.
One timeline, one owner
Every call, WhatsApp, visit and partner tag lands on the buyer's record, so pre-sales, closing and channel teams work from the same facts, and nothing leaves when an executive does.
AI call intelligence
Every call is recorded, transcribed and analysed for sentiment, buying intent and objections, so you coach on real moments and spot the objections costing you bookings.
Buyer: We like the layout, but possession in 2028 is too late for us.
Executive: Tower A is ready in 2027. Shall I send you the same 3 BHK there with the payment plan?
Buyer: Yes. And is the price negotiable if we book this month?
How many units are slipping through your funnel every month?
Move the sliders to match your project. Small slip rates turn into crores quickly when every unit is a home.
Each lit window is one home that should have been booked.
Free audit call · we map your leakage stage by stage
Formula: enquiries × slip rate × conversion × average unit value. Example: 800 enquiries, 20% slipping, 2% conversion and ₹75 lakh per unit = 3.2 units and ₹2.40 crore of sales value a month. Measure your funnel with the free site visit to booking calculator.
How leak-proof is your sales funnel?
Switch on everything that's true for your team today. Be honest; the dial only moves for what actually happens.
Most real estate teams we audit start here. Each switch you can't turn on is a place buyers slip away.
Fix the leaks I can't switch on →Your sales cycle, not a generic B2B template.
A plotted development sells differently from a luxury tower, and a brokerage differently from a builder. Erino is set up around how your buyers actually decide.
Residential developers
Pre-sales and closing teams, multiple projects and towers, launches, site visits and home loans.
Channel partners & brokerages
Many projects across builders, requirement-led shortlists and brokerage tracking per deal.
Plots & villa projects
Weekend site tours, investor buyers, longer decisions and phase-wise inventory.
Commercial & leasing
Office, retail and warehousing deals with several stakeholders, term sheets and long cycles.
Luxury & NRI sales
High-ticket buyers, video walkthroughs, family decision-makers and buyers in other time zones.
Co-living & rentals
High-volume, fast-moving enquiries where a quick callback and a same-day tour win the tenant.
Your projects. Your stages. Your teams. Set up for you.
Every real estate business sells differently. Erino is customised to your process, not the other way round, and your account manager sets it up with you. If your sales team can use WhatsApp, they can use Erino.
Your ERP tracks the inventory. Erino helps your team sell it.
Most real estate teams run on an ERP, a generic CRM, or spreadsheets and WhatsApp groups. Here's where the difference shows up in daily sales work.
| What sales teams need | Erino | Real estate ERP | Generic CRMs (e.g. Zoho, Salesforce) | Spreadsheets + WhatsApp groups |
|---|---|---|---|---|
| Built for | ✓Turning enquiries into site visits and bookings | ~Inventory, billing and collections | ~B2B deal pipelines | ~Keeping a list |
| Instant routing by project and budget | ✓In seconds, 24×7 | ~Varies by product | ~Needs workflow configuration | ✕Manual, next morning |
| Site-visit follow-up enforced | ✓Reminders, revisit tasks + 48-hour flag | ~Usually not the focus | ~Possible with configuration | ✕Depends on memory |
| Source and partner on every lead | ✓With duplicate check and first-contact time | ~Often recorded at booking | ~Needs setup | ✕Disputed by memory |
| WhatsApp + calls on one timeline | ✓With Indian WhatsApp & telephony providers | ~Rarely | ~Via marketplace add-ons | ✕On personal phones |
| AI call intelligence | ✓Transcription, sentiment, intent, objections | ~Rarely | ~Usually higher tiers or add-ons | ✕None |
| Sales team adoption | ✓WhatsApp-simple; 100% team adoption | ~Built for back-office users | ~Feature-heavy for tele-callers | ~Familiar, but invisible to managers |
| Setup & support | ✓Live in as little as 2 weeks, with a dedicated account manager | ~Implementation projects | ~Often weeks with a partner | ~None needed, none given |
| See Erino on my process → | ||||
Comparison reflects typical setups as of 2026; features vary by product, plan and edition. More: LeadSquared alternatives · Zoho CRM alternatives · Salesforce alternatives
Every lead source in. Every conversation tracked.
Connect the ad platforms, portals, landing pages, WhatsApp providers, telephony and payment tools your sales team already uses.
Lead sources
Conversations & payments
Using something else? Ask us on the audit call. Integrations are set up during onboarding.
"Our previous CRM recorded everything but enforced nothing."
Founders and sales heads on what changed once follow-ups stopped depending on memory.
★★★★★
“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”
Swapnil M.Founder, CodeFobe
★★★★★
“Our previous CRM recorded everything but enforced nothing. Tasks were there, but discipline wasn't. Erino changed that.”
ShekharSales Head, Technical GuftguRead the case study →
★★★★★
“Earlier, two SDRs would call the same lead or worse, no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Gaurav S.Founder, AG Solutions
★★★★★
“We were losing hot leads in the first 12 hours. It wasn't effort, it was coordination. The structure fixed it.”
Sagar S.Founder, Dhee Coding LabRead the case study →
★★★★★
“We assign leads daily, but I had zero visibility after that. I used to keep asking for reports. With Erino, I can see follow-ups in seconds.”
Sandeep Y.Head of Sales, ArivihanRead the case study →We don't sell you a CRM and leave. We stay.
Every Erino account comes with a dedicated team that builds your CRM, changes it as your business grows and trains every new joiner. A partner after the sale, not a ticket number.
✓ Included with every Erino accountA named account manager
One person who knows your business, on WhatsApp and calls.
Most CRMs:A ticket queueSetup changes, included
New stage, field, automation or report? Ask, and we build it.
Most CRMs:Paid change requestsEvery new joiner trained
New tele-callers and closing managers trained as often as needed, not only at launch.
Most CRMs:Trained onceAdoption reviews
We review usage with you and fix whatever isn't sticking.
Most CRMs:Usage nobody checksReady before every launch
Routing, reports and automations tuned before your busiest weeks.
Most CRMs:You're on your ownYour requests on our roadmap
Feature requests assessed for impact on your business and prioritised.
Most CRMs:Lost in a backlog
Illustration of a typical Genuine Care conversation
Questions real estate leaders ask us
Didn't find yours? Ask it on a free audit call, or WhatsApp us.
What is the best CRM for real estate developers in India?
The best CRM for a real estate developer in India is one built around the property sales journey rather than generic B2B deals. Look for instant lead routing by project and budget, enforced site-visit reminders and revisits, channel partner tracking, WhatsApp and calls on one timeline, call recording with AI analysis, and live project-wise dashboards.
Erino is built for exactly this: an AI CRM for real estate sales teams with automatic tasks at every stage, a 48-hour stuck-deal flag and AI call intelligence. Sales teams using Erino report 100% team adoption, and teams can go live in as little as 2 weeks.
How does a real estate CRM manage leads from property portals and ads?
A real estate CRM brings enquiries from every source (property portals, Meta and Google lead ads, project landing pages, channel partners, virtual numbers and site walk-ins) into one queue, removes duplicates and assigns each lead to a sales executive by rules such as project, budget, location or language. In Erino this happens in seconds, 24×7, and the buyer can receive the brochure, floor plans and price sheet on WhatsApp straight away.
How can a CRM improve site visit to booking conversion?
Most bookings are lost around the site visit: visits that are never confirmed, no-shows nobody chases, and revisits that never happen. Erino sends WhatsApp reminders before each visit, creates a reschedule task for no-shows and a revisit task the moment a visit is marked done. Deals with no activity for 48 hours are flagged to the sales head.
Can Erino handle channel partner leads and duplicate enquiries?
Yes. Duplicate enquiries are caught on entry, and every lead keeps its source, any channel partner tag and the time of first contact on one record. That gives your sales and channel teams the same facts when two parties claim the same buyer.
How do pre-sales and closing teams work together in Erino?
Pre-sales executives qualify leads and book site visits; closing managers take over at the visit. In Erino the handoff carries the full history: calls, WhatsApp messages, budget, BHK, location preferences and objections, so the closing manager knows the buyer before they arrive and the buyer never repeats themselves.
How do you follow up with buyers who take months to decide?
Long-cycle buyers need a plan, not a reminder. Erino puts them on scheduled follow-ups with owners and due dates, so a buyer who said "after Diwali" or "when the new tower launches" hears from you at that moment instead of being marked cold after three calls.
What is the difference between a real estate ERP and a CRM?
A real estate ERP runs operations after the sale: inventory, demand letters, collections and accounting. A CRM runs sales before the booking: capturing enquiries, assigning them, enforcing follow-ups, managing site visits and negotiations, and converting buyers into bookings. Erino works alongside your ERP rather than replacing it.
Does Erino work for brokers, plotted developments and commercial leasing?
Yes. Pipelines, stages, fields and lost reasons are configured to your business, whether that's a residential developer with pre-sales and closing teams, a channel partner or brokerage selling across builders, a plotted or villa project, commercial and office leasing, a luxury and NRI desk, or co-living and rentals.
Can I track multiple projects and teams in one CRM?
Yes. Erino gives project-wise, source-wise and executive-wise views of enquiries, site visits, bookings and overdue follow-ups, so promoters and sales heads can compare projects and teams live and act within days instead of at quarter-end.
Will our tele-callers and sales managers actually use the CRM?
Adoption is the most common reason real estate CRMs fail. Erino is designed for frontline sales teams: if they can use WhatsApp, they can use Erino. Tasks come to them automatically instead of needing manual updates, and sales teams using Erino report 100% team adoption.
Does Erino work with WhatsApp and our calling system?
Yes. Erino connects with WhatsApp providers such as AiSensy and Gupshup and with cloud telephony and virtual numbers such as Exotel, Knowlarity, Ozonetel and Smartflo, so WhatsApp messages, calls and emails sit on one buyer timeline. Calls can be recorded and analysed by AI for sentiment, buying intent and objections such as price or possession date.
How does Erino handle a new project launch?
A launch can bring thousands of enquiries in a few days. Erino spreads new leads across the team by rules and capacity, shows managers the unworked queue live, and flags stuck deals at 48 hours, so launch enquiries get worked instead of ageing out.
How long does it take to implement a real estate CRM?
With Erino, real estate teams can go live in as little as 2 weeks. A dedicated account manager maps your process, configures your pipelines, connects your lead sources and trains your pre-sales and closing teams.
Is buyer data safe in Erino?
Erino's data is hosted in India and the platform is aligned with India's DPDP Act. Access is role-based, data is encrypted in transit and at rest, and access is scoped to your organisation. Read more on the Erino Security & Trust page.
How much does a real estate CRM cost?
Erino's pricing depends on your team size and the setup you need, and is shared after a free demo. See the Erino pricing page or book a free site-visit leakage audit to get a quote for your business.