erinoHow Arivihan turned high-volume counselling calls into a sales process managers could actually see
Arivihan was already reaching a large base of students and parents across Boards and NEET. As the counselling team grew, the challenge became tracking every conversation, following up with interested students, and giving managers visibility across hundreds of calls.
Every counselling call had the information needed to close — but it wasn’t reaching the next action.
Counsellors were capturing board, class, NEET goals, language preference, objections and course fit across hundreds of conversations. But after the call, that context often stayed with the counsellor instead of becoming a clear follow-up signal for the team. Managers could see calls and activity, but not student intent, objections or follow-up readiness at scale. The gap wasn’t more enquiries. It was turning every counselling conversation into the next best action.
It was turning every counselling conversation into the next best action.
Erino connected every counselling conversation to the student’s intent, follow-up and outcome.
The growth is visible in the numbers. The change is visible in the way the team works.
Growth wasn't the problem. Keeping up with it was.
More students meant more conversations. The sales operation had to keep up.
As Arivihan expanded across Boards and competitive exams, enquiry and counselling volumes grew rapidly. More counsellors were handling more conversations, each with different student needs, objections and buying timelines.
The challenge was scaling this operation without losing the context of individual conversations, missing important follow-ups, or leaving managers dependent on call counts to understand what was really happening across the team.
- 01More enquiries entering the counselling team. Growing enquiry volume meant more opportunities to manage without losing track of individual students.
- 02More calls, harder to judge what moved the student. Call counts showed activity, but not intent, objections, interest or hesitation.
- 03Follow-ups became critical to enrolment. Students often needed time, parent discussions or answers before enrolling — making the next action just as important as the first call.
- 04Managers needed more than conversion numbers. They needed visibility into real conversations to understand what was working, spot patterns and coach counsellors better.
Each with different student needs, objections and buying timelines.
“As Arivihan grew, our counselling team became a much bigger part of the business. We had more students coming in, more conversations happening every day, and more counsellors handling them. At that point, we realised that scaling the team wasn't enough — we also needed a better way to understand what was happening across that entire operation.”
The more Arivihan grew, the harder it became to know what was happening inside each conversation.
Counsellors were speaking to students and parents across hundreds of calls, each with different goals, objections and decision timelines. But the important context was often buried inside those conversations. A call could happen without the next action being clear, a promising student could wait too long for a follow-up, and managers had limited visibility into why conversations were moving forward or stalling.
Arivihan needed to bring those signals out of every conversation and turn them into execution the team could actually act on.
Call volumes showed activity —they didn’t show student intent or counselling quality.
Arivihan didn’t need another place to log calls. It needed the calls to actually drive what happened next.
Erino connected every counselling conversation to the student’s intent, follow-up and outcome — giving counsellors less to update and managers far more to act on.
Every conversation captured
Follow-ups became automatic
Managers saw what calls couldn’t
Coaching became conversation-led
The change wasn’t about adding another layer to the counselling process. It was about making the conversations Arivihan was already having work harder — capturing what students said, surfacing what needed to happen next, and giving managers the visibility to improve every conversation after it.
“For us, the important thing wasn't just knowing whether a counsellor had called a student. A lot of the real sales process happens during that conversation — the student's intent, the questions they ask, the objections they have and what the counsellor does with that information. We wanted visibility into that, and that's where Erino stood out.”
Erino plugged into Arivihan’s existing counselling process — and closed the gaps that were getting harder to manage at scale.
The team didn’t have to change how counsellors spoke to students. Erino brought the conversations, follow-ups and student signals into one operating layer, so the process could keep moving even as volumes grew. Tap a step to see it.
Enquiries connected to the right counsellor
New student enquiries moved into the counselling workflow with ownership clear from the start, so opportunities didn’t sit waiting for someone to pick them up.
New student enquiry
Conversations connected to the student journey
Calls were tied back to the student’s context, bringing details like board, class, preparation goals, course interest and objections into the follow-up process.
Student context on the follow-up
Important gaps surfaced automatically
Missed follow-ups, stalled conversations and students showing strong interest but needing another touchpoint became visible instead of relying on individual counsellors to remember them.
Students needing attention
Less manual tracking for counsellors
Counsellors could stay focused on speaking to students while Erino handled the tracking around conversations, next actions and follow-ups.
Tracked by Erino
Managers got a live view of execution
Managers could see where conversations stood across the team, which students needed attention and where counselling conversations were getting stuck — without chasing updates manually.
Where conversations stand, by counsellor
The result wasn’t simply getting Erino live. It was making Arivihan’s counselling process repeatable.
What was earlier dependent on individual counsellors and managers was brought into one consistent workflow — with ownership, follow-ups, conversation context and visibility built into the process. The team could now scale the same way of working as counselling volumes grew, without losing track of what was happening with each student.
Because at Erino, our success has always been tied to our customers’. If they’re growing, we know we’re doing our job right.
“We didn't want to introduce another system that counsellors had to constantly update while they were trying to speak to students. The implementation had to fit into their existing workflow. Erino helped us bring the calling, follow-ups and manager visibility together without making the process heavier for the team.”
Every counselling conversation now has a clearer path forward.
Erino connects Arivihan’s calls, student intent, follow-ups and manager actions — helping the team execute consistently as conversation volumes grow.
A counsellor knows what needs attention when they open Erino.
Their enquiries, pending follow-ups, and next actions are already laid out — so they can start the day knowing exactly where to focus.
Every conversation moves in the right direction.
Calls don’t end as isolated interactions. Student intent and conversation context feed directly into the next follow-up or action.
Managers intervene at the right time.
Managers can spot stalled conversations, understand what is holding students back and step in while there is still an opportunity to influence the outcome.
Arivihan moves from tracking counselling activity to actively managing counselling execution. Every conversation has context, every follow-up has an owner, and managers have visibility into where intervention is needed. The team scales its counselling process without adding another layer of manual work.
The growth is visible in the numbers. The change is visible in the way the team works.
Arivihan now has a counselling operation that doesn’t lose momentum between conversations. Erino connects every call, student signal and follow-up into one execution layer — giving counsellors a clearer next action and managers a real view of what is happening across the team.
Improvement in enrolment conversion
More of the conversations happening every day move students closer to enrolment.
New-lead response time
New enquiries reach the right counsellor while the opportunity is still fresh.
Faster manager intervention
Stalled conversations and missed actions become visible before the opportunity goes cold.
Of calls captured and analysed
Managers can see the intent, objections and signals inside counselling conversations.
“The biggest change for us is the visibility. Earlier, a lot of our understanding came from individual updates and numbers. Today, we can look at the conversations behind those numbers, understand where students are getting stuck and see where the team needs support. That gives us a much better handle on the sales operation as we scale.”
A platform is as good as the people behind it.
Every Erino account has a dedicated team behind it: one that builds the CRM around your counselling process, trains every new counsellor and stays long after go-live. A partner after the sale, not a ticket number.
✓ Part of every Erino accountA named account manager
One person who knows your business, on WhatsApp and calls.
Most CRMs:A ticket queueSetup changes, included
New stage, field, automation or report? Ask, and we build it.
Most CRMs:Paid change requestsEvery new joiner trained
New team members trained as often as needed, not only at launch.
Most CRMs:Trained onceAdoption reviews
We review usage with you and fix whatever isn't sticking.
Most CRMs:Usage nobody checksReady before every peak season
Routing, reports and automations tuned before your busiest weeks.
Most CRMs:You're on your ownYour requests on our roadmap
Feature requests assessed for impact on your business and prioritised.
Most CRMs:Lost in a backlog
Illustration of a typical Genuine Care conversation
Arivihan and Erino: quick answers
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How did Arivihan improve enrolment conversion?
Arivihan saw a 22% improvement in enrolment conversion after bringing its counselling calls, follow-ups and manager visibility into one workflow on Erino. New enquiries reach the right counsellor in under 2 minutes, missed follow-ups and stalled conversations are surfaced, and managers intervene 3x faster.
What problem did Arivihan have before Erino?
As enquiry and counselling volumes grew, the context from counselling calls (board, class, NEET goals, language preference, objections and course fit) often stayed with the counsellor instead of becoming a clear follow-up. Managers could see calls and activity, but not student intent, objections or follow-up readiness at scale.
Did Arivihan's counsellors have to change how they work?
No. The implementation was designed to fit the existing counselling workflow. Erino brought calling, follow-ups and manager visibility together without adding another system counsellors had to constantly update while speaking to students.
How fast does Arivihan respond to new leads now?
New student enquiries reach the right counsellor in under 2 minutes, with ownership clear from the start, so opportunities don't sit waiting for someone to pick them up.