erinoYour buyer is comparing three offers. Be the one that calls first.
Erino is the AI CRM built for B2C sales teams that live on speed. Leads from ads, apps, marketplaces and walk-ins reach the right agent in seconds. Every unanswered call is retried, every offer has an expiry nudge, dropped buyers get a win-back, and every call is recorded and scored. No buyer closes with the brand that simply called back sooner.
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- 📥New lead · Meta Lead AdAnnual plan · ₹14,999 · wants a callback tonight21:50:04
- 🎯Auto-assigned to Riya · Evening shiftRule: product + language + shift21:50:05
- 💬WhatsApp sent · call placed in 2 minOffer details + price · call at 9:52 PM21:50:07
- 📞Connected call · 6mAI: high intent · concern "price vs a competitor's offer"21:58
- ⏳Offer reminder sent · expires SundayFollow-up call set for Saturday morning11:00
- ✅Purchased · ₹14,999Onboarding and referral-ask tasks created18:30
Illustration of an Erino workflow
Every lead source, one queue
What is a CRM for B2C sales?
A B2C sales CRM is software built for high-volume consumer sales, where speed and follow-up decide who wins. It captures leads from ads, apps, marketplaces and walk-ins, assigns each to an agent in seconds, retries unanswered calls on a cadence, nudges buyers before an offer expires, and wins back dropped leads. It shows managers response time, contact rate and conversion by source, agent and campaign. Erino is an AI CRM with automatic tasks at every stage, a 48-hour stuck-lead flag and AI call scoring.
- Instant routing
- Retry cadences
- Offer-expiry nudges
- Win-back campaigns
- Source-wise conversion
- Call recording + AI scoring
We know the question you ask at every growth review.
Founders, growth heads and sales agents lose buyers in different places. Pick your seat and see what changes on day one.
We pay for every lead. What share of them ever got a proper conversation?
- !Ad spend you can't trace to sales. Platforms report leads, the team reports sales, and the middle is unseen.
- !Agent churn resets your pipeline. Every exit takes leads and context with it.
- !Cost per sale hides inside response time. Slow calls quietly double it.
With Erino: one live view of leads, contact rate, offers and purchases by source, campaign and agent, with every conversation owned by the company.
Response time swings by shift. Which campaign, which agent, which hour is costing us sales?
- !Unanswered calls are given up after one attempt. Most buyers answer on the third try.
- !Offers expire silently. The nudge before the deadline depends on someone remembering.
- !Coaching is guesswork. You can't listen to hundreds of calls.
With Erino: retries, offer-expiry nudges and win-backs run automatically, every stuck lead is flagged at 48 hours, and AI scores every call so you coach the moment it slipped.
Two hundred leads in my queue. Who do I call first?
- !The queue is a flat list. Hot leads and cold ones look the same.
- !Callbacks slip. "Call me at 6" is on a sticky note.
- !Reporting eats call time. You update sheets between calls.
With Erino: your queue is ranked by intent and freshness, callbacks surface on time, and every call logs itself.
The 8 leaks in every B2C sales floor that never show up in the CAC report.
Your agents aren't careless. Volume and shift gaps leak. Hover or tap a card to see how Erino plugs it.
The lead called after an hour
Buyers fill in several forms. The first call usually wins the conversation.
The unanswered call given up on
One "not reachable" and the lead is marked dead.
The offer that expired in silence
The buyer liked the price. The deadline passed and nobody reminded them.
The callback promised and forgotten
"Call me this evening" lives on a sticky note.
Lead overflow at the campaign peak
A sale or ad burst sends thousands of leads. The team can't call them all.
The lead that dropped and was forgotten
After three calls with no answer, it sits for months.
The agent who left with his queue
His warm leads, notes and callbacks go with him.
Bought, then forgotten
No onboarding call, no referral ask, no renewal reminder.
Recognise three or more? See where each one happens on the buyer's road ↓
Eight stops from first click to referral. Erino drives every one.
A consumer decides fast but through several touches. Tap a stop to see where brands usually lose the buyer, and what Erino does about it.
Lead
Metric you'll watch: speed to first call
Seen where buyers go to a competitor? Let's find yours.
Free 30-minute lead leakage audit. We map where your leads slip, stage by stage.
Same ad. Same agents. A very different evening.
Launch evenings and sale days send thousands of leads at once. Flip the switch to see one without and with Erino.
- 1,200 leads in two hoursThey pile into one queue while the evening shift takes the first calls.All 1,200 already assignedRouted by product, language and agent capacity, each with a WhatsApp offer sent.
- 540 unanswered callsThey're marked "not reachable" and forgotten.Retries scheduledEach unanswered call gets a retry at a better time, with a WhatsApp in between.
- An offer expiring on SundayNo one reminds the buyers who liked it.Reminders already sentBuyers got an expiry nudge and a call task, and the follow-up call closed the sale.
- A lead idle since ThursdayThe buyer asked for a better price and another brand called first.Flagged at 48 hoursThe growth head saw it on Friday, approved a revised offer, and the buyer has an answer today.
- "Which campaign is working?"The growth team merges ad data and call sheets by hand.The numbers are already thereLeads, contact rate, offers and purchases by campaign and agent, live.
- A lead from a late adNobody calls until Monday. The buyer bought elsewhere.A lead from a late adAssigned instantly, offer on WhatsApp in seconds, called within minutes.
Five mechanisms. No family left to memory.
Each one closes a specific leak. Together they make follow-up discipline the default in your sales floor, not a daily reminder from the head.
Instant, rule-based lead routing
Every lead is assigned the second it lands, by your rules: product, city, language, shift or round-robin, and balanced by agent capacity at campaign peaks.
Retry cadence for unanswered leads
An unanswered call schedules the next attempt automatically, with a WhatsApp between tries. Nothing depends on the agent's memory.
Stuck-lead flag at 48 hours
If a lead sits with an offer shared or a callback pending for 48 hours, Erino flags it to the agent and the growth head before the buyer chooses someone else.
WhatsApp, calls and email in one place
Every touchpoint lands on the buyer's timeline, so any agent can continue the conversation and nothing leaves when a person does.
AI call intelligence
Every call is recorded, transcribed and analysed for sentiment, buying intent and objections, so you coach on real moments and see which objections cost you sales.
Buyer: I like it, but another brand is ₹2,000 cheaper this month.
Agent: I can add two bonus months and a free first-year upgrade. Want me to hold this offer until Sunday?
Buyer: Okay. And is there a refund policy if I don't like it?
How much revenue is slipping out of your sales floor every month?
Move the sliders to match your business. Use the revenue you earn per purchase.
Each orange unit is one buyer who bought from a competitor.
Free audit call · we map your leakage stage by stage
Formula: leads × slip rate × conversion × revenue per purchase. Example: 5,000 leads, 40% slipping, 6% conversion and ₹8,000 revenue per purchase = 120 purchases and ₹9,60,000 a month. For response-time impact, try the lead response time calculator.
How leak-proof is your sales floor?
Switch on everything that's true for your team today. Be honest; the needle only moves for what actually happens.
Most teams we audit start here. Each switch you can't turn on is a place where buyers slip away.
Fix the leaks I can't switch on →Your funnel, not a generic sales template.
A D2C brand converts in minutes. A subscription takes a few touches. Erino is set up around how your buyers actually decide.
D2C & consumer brands
Impulse buys, high volume, price-sensitive buyers and offer deadlines.
Subscriptions & memberships
Trial-to-paid conversion, renewals and win-backs.
Consumer education & coaching
Counselling-style calls with parents or learners and fee conversations.
Travel & hospitality
Quote-heavy, date-driven, high drop-off before booking.
Home services
Instant quotes, site visits and repeat bookings.
Consumer finance & insurance
Eligibility calls, documents and renewals.
Your products. Your offers. Your shifts. Set up for you.
Every consumer brand sells differently. Erino is customised to your process, not the other way round, and your account manager sets it up with you. If your agents can use WhatsApp, they can use Erino.
Your e-commerce stack takes the order. Erino wins the buyer.
Most B2C teams run sales on a dialer with spreadsheets, a generic CRM, or marketing automation. Here's where the difference shows up on the sales floor.
| What a sales floor needs | Erino | Dialer + spreadsheets | Generic CRMs (e.g. Zoho, Salesforce) | Marketing automation tools |
|---|---|---|---|---|
| Built for | ✓Speed-to-lead and follow-up | ~Dialing leads | ~Generic deal pipelines | ~Sending campaigns |
| Instant routing by product and shift | ✓In seconds, 24×7 | ✕Manual or static lists | ~Needs workflow configuration | ~Basic rules |
| Retry cadence and win-back | ✓Built in | ~Dialer-level retries only | ~Possible with configuration | ~Messaging only |
| WhatsApp + calls on one timeline | ✓With Indian WhatsApp & telephony providers | ~Calls only | ~Via marketplace add-ons | ~Messaging only |
| AI call intelligence | ✓Transcription, sentiment, intent, objections | ~Rarely | ~Usually higher tiers or add-ons | ✕None |
| Offer-expiry nudges | ✓Auto-task before the deadline | ✕None | ~Possible with setup | ~Campaign-based |
| Agent adoption | ✓WhatsApp-simple; 100% team adoption | ~Familiar, but invisible to managers | ~Feature-heavy for telecallers | ~Not an agent tool |
| Setup & support | ✓Live in as little as 2 weeks, with a dedicated account manager | ~Vendor-led | ~Often weeks with a partner | ~Self-serve |
| See Erino on my funnel → | ||||
Comparison reflects typical setups as of 2026; features vary by vendor, plan and edition. More: Zoho CRM alternatives · Salesforce alternatives · TeleCRM alternatives
Every enquiry source in. Every conversation tracked.
Connect the ad platforms, marketplaces, forms, WhatsApp providers, dialers and payment tools your sales floor already uses.
Lead sources
Conversations & payments
Using something else? Ask us on the audit call. Integrations are set up during onboarding.
"Our previous CRM recorded everything but enforced nothing."
Founders and sales heads on what changed once follow-ups stopped depending on memory.
★★★★★
“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”
Swapnil M.Founder, CodeFobe
★★★★★
“Our previous CRM recorded everything but enforced nothing. Tasks were there, but discipline wasn't. Erino changed that.”
ShekharSales Head, Technical GuftguRead the case study →
★★★★★
“Earlier, two SDRs would call the same lead or worse, no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Gaurav S.Founder, AG Solutions
★★★★★
“We were losing hot leads in the first 12 hours. It wasn't effort, it was coordination. The structure fixed it.”
Sagar S.Founder, Dhee Coding LabRead the case study →
★★★★★
“We assign leads daily, but I had zero visibility after that. I used to keep asking for reports. With Erino, I can see follow-ups in seconds.”
Sandeep Y.Head of Sales, ArivihanRead the case study →We don't sell you a CRM and leave. We stay.
Every Erino account comes with a dedicated team that builds your CRM, changes it as your brand grows and trains every new joiner. A partner after the sale, not a ticket number.
✓ Included with every Erino accountA named account manager
One person who knows your brand, on WhatsApp and calls.
Most CRMs:A ticket queueSetup changes, included
New stage, field, automation or report? Ask, and we build it.
Most CRMs:Paid change requestsEvery new joiner trained
New agents trained as often as needed, not only at launch.
Most CRMs:Trained onceAdoption reviews
We review usage with you and fix whatever isn't sticking.
Most CRMs:Usage nobody checksReady before every sale season
Routing, reports and automations tuned before your busiest weeks.
Most CRMs:You're on your ownYour requests on our roadmap
Feature requests assessed for impact on your business and prioritised.
Most CRMs:Lost in a backlog
Illustration of a typical Genuine Care conversation
Questions B2C sales leaders ask us
Didn't find yours? Ask it on a free audit call, or WhatsApp us.
What is the best CRM for B2C sales teams in India?
The best CRM for B2C sales is built for speed and volume. Look for instant lead routing, retry cadences for unanswered calls, offer-expiry follow-ups, win-back sequences, WhatsApp and calls on one timeline, source-wise conversion reporting, and call recording with AI analysis.
Erino is built for Indian sales teams, with automatic tasks at every stage, a 48-hour stuck-lead flag and AI call intelligence. Sales teams using Erino report 100% team adoption, and teams can go live in as little as 2 weeks.
What is speed-to-lead and why does it matter?
Speed-to-lead is how quickly a new lead gets its first response. In consumer sales, buyers enquire with several brands at once, so the first conversation often decides who gets the sale. Erino assigns leads in seconds and sends your offer on WhatsApp straight away.
Can Erino retry unanswered calls automatically?
Yes. An unanswered call schedules the next attempt according to your cadence, with a WhatsApp message between tries, so leads are not given up on after a single missed call.
Can Erino remind buyers before an offer expires?
Yes. Offers can carry an expiry date, and Erino creates a reminder and a call task before it lapses, so warm buyers hear from you before the deadline.
Can Erino win back leads that dropped off?
Yes. Dropped or lost leads can re-enter a scheduled WhatsApp and call sequence with a fresh offer, so revivable buyers get another chance instead of sitting in a sheet.
How does Erino handle thousands of leads from a campaign?
Leads are spread across agents by capacity and shift, and managers see the unworked queue live. Stuck leads are flagged at 48 hours so campaign-peak buyers are called instead of piling up.
Can I see conversion by campaign and agent?
Yes. Erino gives campaign-wise, source-wise and agent-wise views of response time, contact rate, offers and purchases, so you can see which spend and which agents convert.
Does Erino work for D2C, subscriptions and consumer services?
Yes. Pipelines, stages, fields and lost reasons are configured to your funnel, whether that's an instant-purchase D2C brand, a trial-to-paid subscription, or a quote-based service.
Will our telecallers actually use the CRM?
Adoption is the most common reason sales CRMs fail. Erino is designed for the call floor: if your agents can use WhatsApp, they can use Erino. Tasks come to them automatically, and sales teams using Erino report 100% team adoption.
Does Erino work with WhatsApp and our dialer?
Yes. Erino connects with WhatsApp providers such as AiSensy and Gupshup and cloud telephony such as Exotel, Knowlarity, Ozonetel and Smartflo, so messages, calls and emails sit on one buyer timeline. Calls can be recorded and analysed by AI for sentiment, intent and objections.
How long does it take to implement a B2C sales CRM?
With Erino, teams can go live in as little as 2 weeks. A dedicated account manager maps your funnel, configures your pipeline, connects your lead sources and trains your agents.
Is customer data safe in Erino?
Erino's data is hosted in India and the platform is aligned with India's DPDP Act. Access is role-based, data is encrypted in transit and at rest, and access is scoped to your organisation. Read more on the Erino Security & Trust page.
How much does a B2C sales CRM cost?
Erino's pricing depends on your team size and the setup you need, and is shared after a free demo. See the Erino pricing page or book a free lead leakage audit to get a quote.