erinoStudents apply to five colleges. Be the one that counsels first.
Erino is the AI CRM built for higher-education admissions teams. Enquiries from your website, aggregators, ads and education fairs reach the right counsellor in seconds. Every counselling call, document check and seat-blocking payment has an owner, and every call is recorded and scored. No student joins the college that simply replied sooner.
Prefer to see it first? Book a live demo →
- 📥New enquiry · college aggregatorB.Tech CSE · 2027 intake · JEE 94 percentile23:48:04
- 🎯Auto-assigned to Karan · B.Tech deskRule: programme + state + score band23:48:05
- 💬WhatsApp sent · call task setBrochure, fee & scholarship slabs · call by Mon 11 AM23:48:07
- 📞Counselling call Mon 10:05 AM · 14mAI: high intent · concern "placements vs hostel fee"10:20
- 📄Application done · documents verifiedMarksheets and category certificate checked off16:30
- ✅Seat blocked · ₹25,000 paidFee-schedule and orientation tasks created18:15
Illustration of an Erino workflow
Every source, one queue
What is a college admission CRM?
A college admission CRM is software that manages every prospective student from first enquiry to enrolment. It captures enquiries from your website, aggregators, ads, exams and education fairs, assigns each to a counsellor, enforces counselling-call and document follow-ups, tracks entrance scores, scholarships, loans and seat-blocking payments, and shows the dean the full admissions funnel by programme and intake. A student ERP or LMS runs enrolled students; a CRM turns enquiries into enrolments. Erino is an AI admissions CRM with automatic tasks at every stage, a 48-hour stuck-enquiry flag and AI call scoring.
- Enquiry capture
- Instant routing
- Counselling follow-up
- Document verification
- Seat-blocking tracking
- Call recording + AI scoring
We know the question you ask at every intake review.
Deans, admissions heads and counsellors lose students in different places. Pick your seat and see what changes on day one.
We pay aggregators and run campaigns every cycle. How many of those students did my team really counsel?
- !Marketing spend you can't trace to enrolment. Aggregators report leads, the office reports admissions, and nobody can show the gap between them.
- !Counsellors leave mid-cycle. Their students and chats leave with them.
- !Seat numbers surface at the end of the cycle. By then the counselling window is over.
With Erino: one live view of enquiries, counselling, applications and seats blocked by source, programme and intake, with every conversation owned by the institution.
Two thousand applicants, ten counsellors. Who is waiting on documents, and who is about to go to another college?
- !Counselling follow-up depends on memory. The students most likely to enrol get a call last.
- !Applicants park on scholarship or loan queries. The next step belongs to nobody.
- !Coaching is guesswork. You can't listen to every call, so the same objections keep losing admissions.
With Erino: every counselling call creates a next step, every stuck applicant is flagged at 48 hours, and AI scores every call so you coach the moment it slipped.
I have 140 students to call and a manager asking for the report. Where do I start?
- !Aggregator and campaign leads sit in separate sheets. Building today's call list takes an hour.
- !Documents are chased on WhatsApp. Nobody knows who has submitted what.
- !New counsellors take weeks to ramp. The process lives in people, not the system.
With Erino: your call list builds itself, ranked by intent and deadline. Documents, scholarships and seat-blocking sit on one record per student.
The 8 leaks in every admissions cell that never make the intake report.
Your counsellors aren't careless. The system around them leaks. Hover or tap a card to see how Erino plugs it.
The aggregator lead called two days later
The student has enquired at five colleges. The first to counsel properly usually gets the application.
The counselling call with no next step
A 20-minute call ends with "I'll think about it" and no date. Nothing brings the student back.
The student who never got the application link
Interest is high, but the application form is a separate portal and nobody checks completion.
Parked on scholarship or loan queries
The student waits for a scholarship slab or an education-loan answer while another college confirms.
Documents pending, deadline closing
Marksheets, category certificates and photographs are chased on WhatsApp, and nobody knows what is still missing.
Seat blocked, then silence
The seat-blocking fee is paid, then nothing until orientation. The student takes a better offer elsewhere.
The counsellor who left mid-cycle
Her student chats, scholarship promises and half-done applications go with her.
Counselling-season overflow
Result days and cut-off announcements spike enquiries and the cell cannot call everyone.
Recognise three or more? See where each one happens on the student's road ↓
Eight stops from enquiry to alumni referral. Erino drives every one.
A student's decision passes through counselling, parents, finance and documents. Tap a stop to see where colleges usually lose them, and what Erino does about it.
Enquiry
Metric you'll watch: first response time
Seen where students go elsewhere? Let's find yours.
Free 30-minute admissions leakage audit. We map where your enquiries slip, stage by stage.
Same intake. Same counsellors. A very different counselling day.
Result day and the weeks after are when most students shortlist colleges. Flip the switch to see one without and with Erino.
- 380 enquiries since FridayThey sit in aggregator exports and sheets while counsellors start the day with whatever they remember.All 380 assigned overnightRouted by programme and score band, each with a WhatsApp sent and a call-by time.
- A 20-minute counselling callEnds with "I'll let you know" and no recorded next step.Next step set on the callThe outcome and follow-up date are logged, and a WhatsApp recap with the fee slab goes out.
- Documents for 60 applicants pendingA counsellor scrolls WhatsApp groups to find who sent what.Checklist on every recordEach student shows exactly which documents are verified and which are still missing.
- A scholarship query unanswered since ThursdayThe student is waiting while a rival college confirms a slab.Flagged at 48 hoursThe admissions head saw it on Saturday, resolved it, and the student has an answer today.
- "Send me today's numbers"The head builds the programme-wise report by hand every evening.The numbers are already thereCounselling, applications, documents and seats blocked by programme and counsellor, live.
- A student fills the form at midnightNobody sees it until Monday evening. Another college calls first.A student fills the form at midnightAssigned instantly, brochure on WhatsApp in seconds, first in Karan's call queue for Monday.
Five mechanisms. No family left to memory.
Each one closes a specific leak. Together they make follow-up discipline the default in your admissions cell, not a daily reminder from the head.
Instant, rule-based enquiry routing
Every enquiry is assigned the second it lands, by your rules: programme, state, score band, intake or round-robin. Late-night and weekend enquiries included.
Counselling-call follow-through
Ending a counselling call prompts an outcome and creates the next step. A no-show to a campus visit creates a reschedule task. Nothing depends on memory.
Stuck-applicant flag at 48 hours
If an applicant sits on a scholarship, loan or document query with no activity for 48 hours, Erino flags it to the counsellor and the admissions head before the student cools off.
WhatsApp, calls and email in one place
Every touchpoint lands on the student's timeline, so any counsellor can continue the conversation and nothing leaves when a counsellor does.
AI call intelligence
Every call is recorded, transcribed and analysed for sentiment, admission intent and objections, so you coach on real moments and see which objections cost you students.
Student: The package looks good, but your hostel fee is higher than the other college.
Counsellor: I can share the hostel options and the merit scholarship slab. Shall I block a seat while we work it out?
Student: Okay. And is there an education loan tie-up?
How much fee income is slipping out of your admissions cell every intake?
Move the sliders to match your institution. Use the first-year fee a student pays.
Each orange student is one enrolment that went to another college.
Free audit call · we map your leakage stage by stage
Formula: enquiries × slip rate × conversion × first-year fee. Example: 2,000 enquiries, 25% slipping, 6% conversion and ₹1,50,000 first-year fee = 30 enrolments and ₹45,00,000 a month. For response-time impact, try the lead response time calculator.
How leak-proof is your admissions cell?
Switch on everything that's true for your institution today. Be honest; the needle only moves for what actually happens.
Most teams we audit start here. Each switch you can't turn on is a place where students slip away.
Fix the leaks I can't switch on →Your admission cycle, not a generic sales template.
An engineering aspirant decides in weeks. A working-professional MBA takes months. Erino is set up around how your students actually decide.
Engineering & technology colleges
Score-based counselling, state quotas, branch preferences and merit scholarships.
Management & B-schools
Entrance scores, group discussion and interview rounds, and long working-professional decisions.
Medical & allied health
Counselling rounds, document-heavy admissions and parents who decide as a family.
Arts, science & commerce colleges
High volume, quick decisions and merit-list timelines.
Private universities
Many programmes, multiple campuses, scholarships and aggressive competition.
Skilling & vocational institutes
Short courses, fee instalments, placement promises and rolling batches.
Your programmes. Your rounds. Your intakes. Set up for you.
Every institution admits differently. Erino is customised to your process, not the other way round, and your account manager sets it up with you. If your counsellors can use WhatsApp, they can use Erino.
Your student ERP runs the campus. Erino fills the seats.
Most institutions run admissions on an ERP's admission module, a generic CRM, or sheets and WhatsApp groups. Here's where the difference shows up in the admissions cell.
| What the admissions cell needs | Erino | College ERP / admission module | Generic CRMs (e.g. Zoho, Salesforce) | Sheets + WhatsApp groups |
|---|---|---|---|---|
| Built for | ✓Converting enquiries into enrolments | ~Records and fees after admission | ~B2B deal pipelines | ~Keeping a list |
| Instant routing by programme and score | ✓In seconds, 24×7 | ~Varies by module | ~Needs workflow configuration | ✕Manual, next morning |
| Counselling follow-up enforced | ✓Auto-task + 48-hour stuck flag | ~Usually logs the call only | ~Possible with configuration | ✕Depends on memory |
| WhatsApp + calls on one timeline | ✓With Indian WhatsApp & telephony providers | ~Rarely | ~Via marketplace add-ons | ✕On personal phones |
| AI call intelligence | ✓Transcription, sentiment, intent, objections | ~Rarely | ~Usually higher tiers or add-ons | ✕None |
| Document and scholarship tracking | ✓Custom stages and checklists as tasks | ~Often after admission only | ~Possible with setup | ✕WhatsApp threads |
| Counsellor adoption | ✓WhatsApp-simple; 100% team adoption | ~Built for back-office users | ~Feature-heavy for counsellors | ~Familiar, but invisible to the dean |
| Setup & support | ✓Live in as little as 2 weeks, with a dedicated account manager | ~Vendor-led rollout | ~Often weeks with a partner | ~None needed, none given |
| See Erino on my process → | ||||
Comparison reflects typical setups as of 2026; features vary by vendor, plan and edition. More: Zoho CRM alternatives · Salesforce alternatives · TeleCRM alternatives
Every enquiry source in. Every conversation tracked.
Connect the ad platforms, aggregators, forms, WhatsApp providers, telephony and payment tools your admissions cell already uses.
Enquiry sources
Conversations & payments
Using something else? Ask us on the audit call. Integrations are set up during onboarding.
"Our previous CRM recorded everything but enforced nothing."
Founders and sales heads on what changed once follow-ups stopped depending on memory.
★★★★★
“We were getting 250+ leads a day. I had no idea which ones were actually followed up. Within 2 weeks of using Erino, I could see ownership, next steps, and overdue follow-ups in seconds. That clarity alone paid for the system.”
Swapnil M.Founder, CodeFobe
★★★★★
“Our previous CRM recorded everything but enforced nothing. Tasks were there, but discipline wasn't. Erino changed that.”
ShekharSales Head, Technical GuftguRead the case study →
★★★★★
“Earlier, two SDRs would call the same lead or worse, no one would call it. Now ownership is visible and fixed. That chaos stopped completely.”
Gaurav S.Founder, AG Solutions
★★★★★
“We were losing hot leads in the first 12 hours. It wasn't effort, it was coordination. The structure fixed it.”
Sagar S.Founder, Dhee Coding LabRead the case study →
★★★★★
“We assign leads daily, but I had zero visibility after that. I used to keep asking for reports. With Erino, I can see follow-ups in seconds.”
Sandeep Y.Head of Sales, ArivihanRead the case study →We don't sell you a CRM and leave. We stay.
Every Erino account comes with a dedicated team that builds your CRM, changes it as your institution grows and trains every new joiner. A partner after the sale, not a ticket number.
✓ Included with every Erino accountA named account manager
One person who knows your institution, on WhatsApp and calls.
Most CRMs:A ticket queueSetup changes, included
New stage, field, automation or report? Ask, and we build it.
Most CRMs:Paid change requestsEvery new joiner trained
New counsellors trained as often as needed, not only at launch.
Most CRMs:Trained onceAdoption reviews
We review usage with you and fix whatever isn't sticking.
Most CRMs:Usage nobody checksReady before every counselling season
Routing, reports and automations tuned before your busiest weeks.
Most CRMs:You're on your ownYour requests on our roadmap
Feature requests assessed for impact on your business and prioritised.
Most CRMs:Lost in a backlog
Illustration of a typical Genuine Care conversation
Questions college and university leaders ask us
Didn't find yours? Ask it on a free audit call, or WhatsApp us.
What is the best CRM for colleges and universities in India?
The best CRM for a college is one built around the admissions journey, not generic B2B deals. Look for instant enquiry routing by programme, enforced counselling follow-ups, application, scholarship and document tracking, WhatsApp and calls on one timeline, call recording with AI analysis, and dashboards by programme and intake.
Erino is built for exactly this: an AI CRM for admissions teams with automatic tasks at every stage, a 48-hour stuck-applicant flag and AI call intelligence. Sales teams using Erino report 100% team adoption, and institutions can go live in as little as 2 weeks.
What is the difference between a college ERP and an admission CRM?
A college ERP runs operations for enrolled students: fees, attendance, exams and records. An admission CRM runs the cell before enrolment: capturing enquiries, assigning counsellors, enforcing follow-ups and tracking applications, scholarships, documents and seat blocking. Erino works alongside your ERP rather than replacing it.
How does a CRM handle leads from aggregators, ads and education fairs?
A CRM brings every source into one queue, removes duplicates and assigns each lead to a counsellor by rules such as programme, state, score band or round-robin. In Erino this happens in seconds, 24×7, and the student can receive the brochure and fee slab on WhatsApp straight away.
Can Erino make sure every counselling call has a next step?
Yes. Ending a call prompts for an outcome and creates the next step with an owner and a due time. If an applicant has no activity for 48 hours, they are flagged to the counsellor and the admissions head.
Can Erino track entrance scores, scholarships and education-loan queries?
Yes. Entrance score, scholarship and loan queries are configured as custom fields and stages in your pipeline. Each pending query has an owner and a due date, and idle ones are flagged at 48 hours.
Can Erino track document verification?
Yes. The document checklist can be set up as tasks on the student's record, so each missing marksheet or certificate has an owner, a deadline and reminders until it is verified.
How can we reduce drop-off between seat blocking and enrolment?
Most drop-off happens after the seat-blocking fee is paid and the student hears nothing for weeks. Erino creates scheduled follow-ups from seat blocking to enrolment and flags a student who goes quiet, so the relationship stays warm until the first day.
Does Erino work for engineering, management, medical and private universities?
Yes. Pipelines, stages, fields and lost reasons are configured to your institution: score-based counselling for engineering, GD-PI rounds for management, document-heavy admissions for medical and allied health, or multiple campuses and programmes for a university.
Can I manage multiple programmes and campuses in one CRM?
Yes. Erino gives programme-wise, campus-wise, source-wise and counsellor-wise views of enquiries, applications, documents and seats blocked, so deans can compare programmes live and act within days.
Will our counsellors actually use the CRM?
Adoption is the most common reason admission CRMs fail. Erino is designed for counsellors: if they can use WhatsApp, they can use Erino. Tasks come to them automatically, and sales teams using Erino report 100% team adoption.
Does Erino work with WhatsApp and our calling system?
Yes. Erino connects with WhatsApp providers such as AiSensy and Gupshup and cloud telephony such as Exotel, Knowlarity, Ozonetel and Smartflo, so messages, calls and emails sit on one student timeline. Calls can be recorded and analysed by AI for sentiment, enrolment intent and objections.
How long does it take to implement an admission CRM?
With Erino, institutions can go live in as little as 2 weeks. A dedicated account manager maps your process, configures your pipeline, connects your enquiry sources and trains your counsellors.
Is student data safe in Erino?
Erino's data is hosted in India and the platform is aligned with India's DPDP Act. Access is role-based, data is encrypted in transit and at rest, and access is scoped to your organisation. Read more on the Erino Security & Trust page.
How much does an admission CRM cost?
Erino's pricing depends on your team size and the setup you need, and is shared after a free demo. See the Erino pricing page or book a free admissions leakage audit to get a quote.