erinoEvery call, WhatsApp and email. One timeline.
Your leads talk to you on three channels and your reps keep them on three phones. Erino puts every call, WhatsApp message and email on one timeline per lead, with replies sent from the CRM and every conversation owned by the business. Anyone on the team can pick up where the last person stopped.
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Inbox
Every conversation, one place
What is a unified sales inbox?
A unified sales inbox brings every customer conversation, across calls, WhatsApp and email, into one place, attached to the right lead. Reps see full history before replying and managers see every interaction. Erino's unified inbox shows calls (with recordings and AI summaries), WhatsApp messages and emails on one timeline per lead, lets reps reply from the CRM, and keeps conversations with the business when people change roles or leave.
- One timeline per lead
- WhatsApp in the CRM
- Calls with recordings
- Email sync
- Templates
- Business-owned history
Five channels of chaos. One place to work.
Built for teams that sell on WhatsApp and the phone first, with email alongside.
Calls, WhatsApp and email on one record
Every interaction lands on the right lead in time order, so anyone can read the whole story in seconds.
Two-way WhatsApp on the lead
Send and receive WhatsApp from Erino through your WhatsApp Business API provider, with templates, media and read status.
Telephony and mobile calls logged
Calls from your IVR or cloud telephony and from the mobile app are logged with recording, duration and an AI summary.
Email on the lead timeline
Proposals, fee sheets and follow-ups by email sit next to WhatsApp and calls, so nothing lives only in an inbox.
Business-owned conversations
When a rep leaves or a lead moves teams, reassign it and the new owner gets the full thread.
A rep goes on leave. The conversation doesn't.
Every message and call lives on the lead, owned by your business. Reassign it and the new owner sees the whole thread.
Nothing lost. The thread moved with the lead.
How many conversations live only on your reps' phones?
Free 30-minute conversation audit. We map where your team's calls and chats happen today and what's at risk.
Conversations that belong to the business.
WhatsApp on phones and a separate email inbox work until someone leaves.
| What a sales team needs | Erino | Personal WhatsApp + phone | Typical CRMs |
|---|---|---|---|
| WhatsApp, calls and email together | ✓One timeline per lead | ✕Three apps, three phones | ~Email first, others via add-ons |
| Reply on WhatsApp from the CRM | ✓With templates and media | ~From personal phone | ~Add-on or marketplace app |
| Call recordings on the lead | ✓With AI summary | ✕None | ~Telephony add-on |
| History kept when reps leave | ✓Reassign with full thread | ✕Leaves with the phone | ✓Usually |
| Indian WhatsApp and IVR providers | ✓Connected during onboarding | ~n/a | ~Limited choice |
Comparison reflects typical setups as of 2026; features vary by vendor, plan and edition. More: Zoho CRM alternatives · LeadSquared alternatives · TeleCRM alternatives
"Our previous CRM recorded everything but enforced nothing."
Founders and sales heads on what changed once follow-ups stopped depending on memory.
We don't sell you a CRM and leave. We stay.
Every Erino account comes with a dedicated team that builds your CRM, changes it as your business grows and trains every new joiner. A partner after the sale, not a ticket number.
✓ Included with every Erino accountA named account manager
One person who knows your business, on WhatsApp and calls.
Most CRMs:A ticket queueSetup changes, included
New stage, field, automation or report? Ask, and we build it.
Most CRMs:Paid change requestsEvery new joiner trained
New team trained as often as needed, not only at launch.
Most CRMs:Trained onceAdoption reviews
We review usage with you and fix whatever isn't sticking.
Most CRMs:Usage nobody checksReady before every peak season
Routing, reports and automations tuned before your busiest weeks.
Most CRMs:You're on your ownYour requests on our roadmap
Feature requests assessed for impact on your business and prioritised.
Most CRMs:Lost in a backlog
Illustration of a typical Genuine Care conversation
Tighten your sales in the meantime.
Free tools our team built for sales teams. No sign-up needed.
Questions sales teams ask us
Didn't find yours? Ask it on a free audit call, or WhatsApp us.
What is a unified inbox in a CRM?
It is one place where every conversation with a lead, including calls, WhatsApp and email, is collected on that lead's record. Erino shows them on one timeline so anyone on the team can see the full history.
Can I send and receive WhatsApp messages from Erino?
Yes. Erino connects to WhatsApp Business API providers in India such as AiSensy, Gupshup, Interakt and WATI, so reps can send and receive WhatsApp, use approved templates and see read status from the CRM.
Are calls recorded and logged on the lead?
Yes. Calls through your IVR or cloud telephony provider and calls made from the Erino mobile app are logged on the lead with duration, recording where available, and an AI transcript and summary.
Does Erino include email?
Yes. Emails with leads appear on the same timeline as calls and WhatsApp. Your account manager connects your business email during onboarding.
What happens to conversations when a rep leaves?
Conversations are stored on the lead in Erino, owned by your business. Reassign the leads and the new owner sees the full thread.
Can managers see every conversation?
Yes, based on roles. Managers can read threads and listen to calls for their team; reps see what their role allows.
Can I use multiple WhatsApp numbers?
Yes. Several numbers can route into Erino and land on the right lead's timeline. Your account manager sets this up.
Does Erino send automatic WhatsApp replies?
Yes. Automations can send WhatsApp templates when a lead arrives, a stage changes or a task is due. See automations.
How long does setup take?
Teams can go live in as little as 2 weeks, including connecting WhatsApp, telephony and email, with your account manager.
Is conversation data secure?
Erino's data is hosted in India and the platform is aligned with India's DPDP Act, with role-based access and encryption in transit and at rest. See the Security & Trust page.
Find out how many conversations your business doesn't own. In 30 minutes.
An Erino specialist maps where your team's calls, chats and emails happen today and shows what's at risk. You keep the findings either way.
- Where your conversations live today, mapped
- Reply-time gaps by channel and rep
- A plan to connect your WhatsApp, IVR and email
- A live walkthrough of the lead timeline
Get your free conversation audit
Share your number and an Erino specialist will call you, map where your team's conversations happen today, and show you the unified inbox. No cost, no obligation.