Kuenzang Sherub

Co-Founder & COO, Erino

I'm a designer at heart, an entrepreneur by choice, and a curious mind who can't resist asking, "There's got to be a better way to do this, right?" I've spent a good part of my journey figuring out why some products are a joy to use while others make you want to throw your laptop out the window (we've all been there!). That curiosity took me from designing digital experiences to co-founding ERINO. Somewhere along the way, I realized that CRMs didn't have to be boring, complicated, or something sales teams secretly dread opening every morning. So, we decided to do something about it. I believe great technology should feel effortless, solve real problems, and maybe even bring a little smile to your day. At ERINO, I get to bring together my love for design, passion for building products, and the everyday adventure of turning big ideas into reality. And if there's one thing I've learned, it's this: Keep it simple, make it useful, and never forget to have a little fun along the way.

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15 guides

EdTech & Admissions10 min read

How Indian EdTech Companies Lose 15–30% of Paid Leads Before the First Callback

Most Indian EdTech companies lose 15–30% of paid leads before a counselor ever makes contact. Discover the operational causes of lead leakage, admissions workflow gaps, and how Erino helps teams improve lead management, follow-ups, and enrollment conversions.

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EdTech & Admissions14 min read

Why Admissions Leads Aren't Converting Even After Your Team Calls Them

Your admissions team is calling leads. Your counselors are busy. But conversions are stuck. Erino's admissions workflow guide breaks down the real operational gaps — lead leakage, follow-up delays, counselor inconsistency — that no one on your team is talking about. Take the free workflow assessment to find out where your process is actually breaking.

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